Nashville Public Radio
Marketing & Communications Specialist
Nashville Public Radio, Fort Madison, Iowa, United States, 52627
Description
Connection Bank
Position Description For
Marketing and Communications Specialist Department: Strategy & People Operations
Reports to: Chief Strategy Officer
Supervises: N/A
FLSA: Exempt
Summary The position of Marketing and Communications Specialist is at the forefront of shaping our brand. The ideal candidate is detail‑oriented, organized, and an excellent communicator who is adept at relationship building and can work both independently and as part of a team. You will be a self‑starter with a talent for brand storytelling and a passion for engaging with people. You will highlight the organization’s positive impact within our communities, forge valuable connections and help identify opportunities for customer satisfaction. While performing these duties, you must strive to live by our core values by embracing a “can do attitude,” demonstrating our brand of customer service “on steroids,” and protecting our customers’ security and privacy.
Essential Duties And Responsibilities
Create engaging content for various social media platforms, manage and maintain the organization’s social media platforms, develop social media advertisements and track the performance of these initiatives using Meta Business Suite and Google Analytics.
Ensure compliance with brand guidelines and appropriate logo usage to maintain consistency across all communications. Familiarize yourself with the bank's branding standards and utilize the correct imagery for all promotional efforts. Oversee the employee apparel storefront and the utilization of branded apparel, ensuring adherence to brand guidelines.
Collaborate with the Strategy and People Operations team to foster the organization’s culture while facilitating growth, evolution and opportunity.
Develop and implement content strategies aimed at enhancing online visibility and encouraging audience interaction. Oversee content across multiple platforms, including social media, community advertisements, website material, and video content. Assist in the development and execution of product launch strategies. Organize the quarterly employee newsletter by keeping track of bank and team updates.
Incorporate brand voice with internal and external communications. Ensure consistency and engagement across various channels, such as newsletters, press releases, emails, and social media, to convey the bank's initiatives, values, and successes. Regularly assess and adjust strategies to improve clarity and reach.
Oversee the bank’s Customer Relationship Management (CRM) system, Onovative, which oversees customer onboarding emails, crisis communications, and any other email communications. Conduct surveys to collect customer insights annually.
Design print materials, digital boards, social media, and website content, as well as product campaigns and other design projects as needed. Provide marketing material support to all departments when needed, including internal and external presentations and employee documents.
Monitor reviews on Google, Yelp and social media platforms to maintain a positive online presence. Respond to customer inquiries and feedback through social media and email.
Actively participate with various community organizations, including local chambers, and attend community meetings, events, and forums to represent the organization.
Leverage external vendors and software to implement marketing campaigns and materials.
Collaborate with the Strategy and People Operations team to coordinate employee gifts, local fundraising items, employee events, and related activities, while also creating and implementing strategies to boost employee engagement and satisfaction within the organization.
Spearhead efforts to infuse a sense of fun and enjoyment into the workplace, organizing team‑building activities, events, and initiatives that promote a positive and lively work environment.
Completes assigned compliance training.
Performs other duties as required or assigned.
Skills And Abilities
Promotes Connection Bank core values.
Creative with an eye for detail.
Experience with Canva, Adobe Creative Cloud, and Affinity.
Exceptional oral, written, and interpersonal communication skills with the ability to apply common sense while performing work.
Projects a positive image of the bank to all internal and external customers.
Demonstrates the ability to hold confidential information and displays honesty and high ethical standards.
Strives for high customer satisfaction, is helpful, pleasant, approachable, and team oriented.
Knowledgeable of bank operations, policies, procedures, products, and services.
Able to use relevant information and individual judgment to determine whether events or processes comply with laws, regulations, and/or standards.
Develops constructive and cooperative working relationships with others and maintains them over time.
Excellent organizational and time management skills.
Ability to work with minimal supervision while performing duties.
Physical Demands The Person In This Position Must Be Able To
remain in a stationary position for approximately 70% of the day.
move about inside the office to access file cabinets, office machinery, etc.
operate a computer and other office productivity machinery, such as an adding machine, copy machine, printer, postage machine, and branch capture scanner.
lift and/or move up to 20 pounds.
This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned and is subject to change at any time. This job description does not constitute an employment agreement between the Bank and employee and is subject to change by the employer as the need of the Bank and requirements of the position change.
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Connection Bank
Position Description For
Marketing and Communications Specialist Department: Strategy & People Operations
Reports to: Chief Strategy Officer
Supervises: N/A
FLSA: Exempt
Summary The position of Marketing and Communications Specialist is at the forefront of shaping our brand. The ideal candidate is detail‑oriented, organized, and an excellent communicator who is adept at relationship building and can work both independently and as part of a team. You will be a self‑starter with a talent for brand storytelling and a passion for engaging with people. You will highlight the organization’s positive impact within our communities, forge valuable connections and help identify opportunities for customer satisfaction. While performing these duties, you must strive to live by our core values by embracing a “can do attitude,” demonstrating our brand of customer service “on steroids,” and protecting our customers’ security and privacy.
Essential Duties And Responsibilities
Create engaging content for various social media platforms, manage and maintain the organization’s social media platforms, develop social media advertisements and track the performance of these initiatives using Meta Business Suite and Google Analytics.
Ensure compliance with brand guidelines and appropriate logo usage to maintain consistency across all communications. Familiarize yourself with the bank's branding standards and utilize the correct imagery for all promotional efforts. Oversee the employee apparel storefront and the utilization of branded apparel, ensuring adherence to brand guidelines.
Collaborate with the Strategy and People Operations team to foster the organization’s culture while facilitating growth, evolution and opportunity.
Develop and implement content strategies aimed at enhancing online visibility and encouraging audience interaction. Oversee content across multiple platforms, including social media, community advertisements, website material, and video content. Assist in the development and execution of product launch strategies. Organize the quarterly employee newsletter by keeping track of bank and team updates.
Incorporate brand voice with internal and external communications. Ensure consistency and engagement across various channels, such as newsletters, press releases, emails, and social media, to convey the bank's initiatives, values, and successes. Regularly assess and adjust strategies to improve clarity and reach.
Oversee the bank’s Customer Relationship Management (CRM) system, Onovative, which oversees customer onboarding emails, crisis communications, and any other email communications. Conduct surveys to collect customer insights annually.
Design print materials, digital boards, social media, and website content, as well as product campaigns and other design projects as needed. Provide marketing material support to all departments when needed, including internal and external presentations and employee documents.
Monitor reviews on Google, Yelp and social media platforms to maintain a positive online presence. Respond to customer inquiries and feedback through social media and email.
Actively participate with various community organizations, including local chambers, and attend community meetings, events, and forums to represent the organization.
Leverage external vendors and software to implement marketing campaigns and materials.
Collaborate with the Strategy and People Operations team to coordinate employee gifts, local fundraising items, employee events, and related activities, while also creating and implementing strategies to boost employee engagement and satisfaction within the organization.
Spearhead efforts to infuse a sense of fun and enjoyment into the workplace, organizing team‑building activities, events, and initiatives that promote a positive and lively work environment.
Completes assigned compliance training.
Performs other duties as required or assigned.
Skills And Abilities
Promotes Connection Bank core values.
Creative with an eye for detail.
Experience with Canva, Adobe Creative Cloud, and Affinity.
Exceptional oral, written, and interpersonal communication skills with the ability to apply common sense while performing work.
Projects a positive image of the bank to all internal and external customers.
Demonstrates the ability to hold confidential information and displays honesty and high ethical standards.
Strives for high customer satisfaction, is helpful, pleasant, approachable, and team oriented.
Knowledgeable of bank operations, policies, procedures, products, and services.
Able to use relevant information and individual judgment to determine whether events or processes comply with laws, regulations, and/or standards.
Develops constructive and cooperative working relationships with others and maintains them over time.
Excellent organizational and time management skills.
Ability to work with minimal supervision while performing duties.
Physical Demands The Person In This Position Must Be Able To
remain in a stationary position for approximately 70% of the day.
move about inside the office to access file cabinets, office machinery, etc.
operate a computer and other office productivity machinery, such as an adding machine, copy machine, printer, postage machine, and branch capture scanner.
lift and/or move up to 20 pounds.
This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned and is subject to change at any time. This job description does not constitute an employment agreement between the Bank and employee and is subject to change by the employer as the need of the Bank and requirements of the position change.
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