Xpress Wellness and Integrity
Freelance Content Creator - Healthcare Social Media Job at Xpress Wellness and I
Xpress Wellness and Integrity, Fort Worth, Texas, United States, 76102
Job Type
Contract
Description
Content Creation & Strategy
Humanize our brand! You'll have the greatest opportunity to showcase the people behind our people‑centric business, what we do and who we are!
Create viral‑worthy, captivating short‑form video content for Meta (Instagram Reels, Facebook Reels) and TikTok
Develop and execute content strategy to build our TikTok presence from the ground up
Produce 8-12 high‑quality short‑form videos per month (15‑60 seconds each)
Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences
On‑Location Production
Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent)
Coordinate with clinic managers and staff to schedule filming sessions
Capture behind‑the‑scenes content, educational moments, staff spotlights, and community engagement
Work independently to efficiently film multiple pieces during each location visit
Post‑Production & Publishing
Edit all video content with attention to trending audio, effects, and platform‑specific best practices
Write compelling captions that reflect our brand voice and encourage engagement
Post content at optimal times based on analytics data and platform insights
Monitor performance metrics and adjust posting schedule and content strategy based on data‑driven insights
Community engagement (responding to comments and DMs) is not required and can be discussed for scope
Content Types We’re Looking For
Urgent Care education: "When to visit urgent care vs. ER" using trending formats
Grand opening support: Exciting reveals and community celebration content for new clinic launches
Trending sound adaptations: Popular audio trends reimagined for healthcare context
Behind‑the‑scenes clinic life and team personalities
Patient success stories and testimonials (with proper consent)
Health tips and wellness: Quick, digestible advice using viral formats
"Day in the life" healthcare provider content
Community engagement and local partnerships
Requirements Required Experience
2+ years creating short‑form video content for social media, with proven viral or high‑engagement content
Portfolio demonstrating success with Reels (Instagram / Facebook) and TikTok growth
Expert‑level proficiency with mobile editing apps (CapCut preferred) and trending effects / transitions
Experience identifying and quickly adapting trending sounds and viral formats
Understanding of platform algorithms and data‑driven posting optimization
Preferred Skills
Experience creating content in healthcare, wellness, or professional service industries
Knowledge of healthcare marketing compliance and patient privacy considerations
Graphic design skills for thumbnail creation and branded elements
Analytics interpretation and content optimization based on performance data
Photography skills for supplementary static content
Personal Qualities
Creative storyteller who can make healthcare content engaging and relatable
Self‑motivated with excellent time management for independent work
Professional and respectful when interacting with healthcare staff and patients
Adaptable to different clinic environments and staff personalities
Reliable transportation and willingness to travel regularly within your region
Location Requirements You must be based in one of our markets with easy driving access to multiple clinic locations:
Texas: Dallas‑Fort Worth, Houston, Austin, San Antonio, Waco, Tyler
Oklahoma: Oklahoma City, Tulsa
Kansas: Kansas City, Wichita
Ideal candidates will be within 1‑2 hours of a market with at least 5+ clinic locations to maximize filming efficiency.
What We Offer
Competitive monthly compensation up to $2,500 based on content volume and performance
Travel expense reimbursement for clinic visits and filming
Creative freedom to develop authentic, engaging content within our brand guidelines
Growth opportunity as we expand to new markets and platforms
Flexible schedule — work around clinic hours and your availability
Opportunity to make a real impact helping underserved communities access healthcare
Compensation Structure
Monthly Retainer
8-12 high‑quality video pieces per month
Mix of content complexity (some quick trending videos, some more produced pieces)
Consistent posting schedule and engagement management
Performance bonuses available for viral content and exceptional engagement
#J-18808-Ljbffr
Contract
Description
Content Creation & Strategy
Humanize our brand! You'll have the greatest opportunity to showcase the people behind our people‑centric business, what we do and who we are!
Create viral‑worthy, captivating short‑form video content for Meta (Instagram Reels, Facebook Reels) and TikTok
Develop and execute content strategy to build our TikTok presence from the ground up
Produce 8-12 high‑quality short‑form videos per month (15‑60 seconds each)
Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences
On‑Location Production
Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent)
Coordinate with clinic managers and staff to schedule filming sessions
Capture behind‑the‑scenes content, educational moments, staff spotlights, and community engagement
Work independently to efficiently film multiple pieces during each location visit
Post‑Production & Publishing
Edit all video content with attention to trending audio, effects, and platform‑specific best practices
Write compelling captions that reflect our brand voice and encourage engagement
Post content at optimal times based on analytics data and platform insights
Monitor performance metrics and adjust posting schedule and content strategy based on data‑driven insights
Community engagement (responding to comments and DMs) is not required and can be discussed for scope
Content Types We’re Looking For
Urgent Care education: "When to visit urgent care vs. ER" using trending formats
Grand opening support: Exciting reveals and community celebration content for new clinic launches
Trending sound adaptations: Popular audio trends reimagined for healthcare context
Behind‑the‑scenes clinic life and team personalities
Patient success stories and testimonials (with proper consent)
Health tips and wellness: Quick, digestible advice using viral formats
"Day in the life" healthcare provider content
Community engagement and local partnerships
Requirements Required Experience
2+ years creating short‑form video content for social media, with proven viral or high‑engagement content
Portfolio demonstrating success with Reels (Instagram / Facebook) and TikTok growth
Expert‑level proficiency with mobile editing apps (CapCut preferred) and trending effects / transitions
Experience identifying and quickly adapting trending sounds and viral formats
Understanding of platform algorithms and data‑driven posting optimization
Preferred Skills
Experience creating content in healthcare, wellness, or professional service industries
Knowledge of healthcare marketing compliance and patient privacy considerations
Graphic design skills for thumbnail creation and branded elements
Analytics interpretation and content optimization based on performance data
Photography skills for supplementary static content
Personal Qualities
Creative storyteller who can make healthcare content engaging and relatable
Self‑motivated with excellent time management for independent work
Professional and respectful when interacting with healthcare staff and patients
Adaptable to different clinic environments and staff personalities
Reliable transportation and willingness to travel regularly within your region
Location Requirements You must be based in one of our markets with easy driving access to multiple clinic locations:
Texas: Dallas‑Fort Worth, Houston, Austin, San Antonio, Waco, Tyler
Oklahoma: Oklahoma City, Tulsa
Kansas: Kansas City, Wichita
Ideal candidates will be within 1‑2 hours of a market with at least 5+ clinic locations to maximize filming efficiency.
What We Offer
Competitive monthly compensation up to $2,500 based on content volume and performance
Travel expense reimbursement for clinic visits and filming
Creative freedom to develop authentic, engaging content within our brand guidelines
Growth opportunity as we expand to new markets and platforms
Flexible schedule — work around clinic hours and your availability
Opportunity to make a real impact helping underserved communities access healthcare
Compensation Structure
Monthly Retainer
8-12 high‑quality video pieces per month
Mix of content complexity (some quick trending videos, some more produced pieces)
Consistent posting schedule and engagement management
Performance bonuses available for viral content and exceptional engagement
#J-18808-Ljbffr