Guardian Life
Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use – and we have a blast doing it! Is a culture where “We believe people count,” “We do the right thing,” “We courageously shape our future together,” and “We go above and beyond for the people we serve” important to you? If so, Guardian is seeking an experienced, results-focused, and energetic customer engagement email marketing manager to support the Group Employee Benefits business.
This role will
collaborate closely
with our product marketing, field marketing, enrollment marketing, and content marketing teams to
build and deploy client- and member-facing email marketing communications
to drive customer engagement . This role will work with various stakeholders to
drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks
to further email best practices in order to improve overall channel performance. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.
You are:
A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change
Manage email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices
Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools
Excellent at communication (written and verbal) and have strong executive presence
You have:
Bachelor’s degree
Experience:
Minimum of 5 years of B2B/B2B2C email marketing experience.
Experience working with email marketing and marketing automation platforms required; specifically, Salesforce Marketing Cloud and Pardot experience required
Experience managing clients either internally or in an agency environment
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Ability to think critically and make optimization decisions based on data analytics
Demonstrated understanding of email marketing best practices
Experience in Workfront or other project management tools required
Skilled in marketing testing, data analysis, and reporting
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Demonstrated willingness to ‘roll up your sleeves’ to get things done
Experience working in MS Office (Excel, Word, PPT)
You will:
Build and deploy email marketing campaigns
across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives.
Think strategically to
prioritize key projects
to develop and execute email marketing campaigns that achieve the business’s short and long-term goals.
Manage and maintain the email marketing calendar , ensuring timely scheduling, alignment with campaign objectives, and coordination across teams to support integrated marketing initiatives.
Establish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs.
Design, build, and optimize automated email journeys
to deliver personalized, timely communications that enhance engagement and support lifecycle marketing objectives.
Technical Skills:
Familiarity with HTML/CSS for email formatting and troubleshooting.
Understanding of deliverability, inbox placement, and sender reputation management.
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Monitor Deliverability and Compliance : Maintain list hygiene, monitor bounce rates, and ensure compliance with email regulations.
Ability to interpret KPIs such as open rates, CTR, conversion rates, and A/B test results to provide clear campaign result metrics against goals and industry benchmarks
Assess email performance against goals
and make recommendations for improvement.
Our promise:
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards
Reporting Relationships
You will report to our Email & Marketing Automation Lead working on customer engagement strategies.
Location
The primary location for this position is Holmdel, NJ or Hudson Yards, NYC with a requirement for 3 days in the office each week.
Salary Range: $82,770.00 - $135,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
#J-18808-Ljbffr
This role will
collaborate closely
with our product marketing, field marketing, enrollment marketing, and content marketing teams to
build and deploy client- and member-facing email marketing communications
to drive customer engagement . This role will work with various stakeholders to
drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks
to further email best practices in order to improve overall channel performance. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.
You are:
A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change
Manage email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices
Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools
Excellent at communication (written and verbal) and have strong executive presence
You have:
Bachelor’s degree
Experience:
Minimum of 5 years of B2B/B2B2C email marketing experience.
Experience working with email marketing and marketing automation platforms required; specifically, Salesforce Marketing Cloud and Pardot experience required
Experience managing clients either internally or in an agency environment
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Ability to think critically and make optimization decisions based on data analytics
Demonstrated understanding of email marketing best practices
Experience in Workfront or other project management tools required
Skilled in marketing testing, data analysis, and reporting
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Demonstrated willingness to ‘roll up your sleeves’ to get things done
Experience working in MS Office (Excel, Word, PPT)
You will:
Build and deploy email marketing campaigns
across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives.
Think strategically to
prioritize key projects
to develop and execute email marketing campaigns that achieve the business’s short and long-term goals.
Manage and maintain the email marketing calendar , ensuring timely scheduling, alignment with campaign objectives, and coordination across teams to support integrated marketing initiatives.
Establish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs.
Design, build, and optimize automated email journeys
to deliver personalized, timely communications that enhance engagement and support lifecycle marketing objectives.
Technical Skills:
Familiarity with HTML/CSS for email formatting and troubleshooting.
Understanding of deliverability, inbox placement, and sender reputation management.
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Monitor Deliverability and Compliance : Maintain list hygiene, monitor bounce rates, and ensure compliance with email regulations.
Ability to interpret KPIs such as open rates, CTR, conversion rates, and A/B test results to provide clear campaign result metrics against goals and industry benchmarks
Assess email performance against goals
and make recommendations for improvement.
Our promise:
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards
Reporting Relationships
You will report to our Email & Marketing Automation Lead working on customer engagement strategies.
Location
The primary location for this position is Holmdel, NJ or Hudson Yards, NYC with a requirement for 3 days in the office each week.
Salary Range: $82,770.00 - $135,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
#J-18808-Ljbffr