Dentsu Aegis Network
Job Description
The Email Marketing Manager role leads the strategy, execution, and optimization of Merkle’s external email communications. This role is responsible for developing and implementing effective B2B email strategies that drive engagement, nurture leads, and support conversion goals. The Senior Manager will play a key role in aligning email initiatives with broader digital marketing efforts to ensure a cohesive cross‑channel approach.
This position requires a strong understanding of Merkle’s business and the ability to continuously enhance the program through data‑driven insights, automation best practices, and audience segmentation. The Senior Manager will also serve as the organization’s subject‑matter expert in Marketo, providing strategic and technical guidance to the marketing team during planning and execution.
Responsibilities
Lead strategic planning for the email channel, identifying opportunities to enhance audience engagement, strengthen nurture journeys, and inform broader digital marketing strategies to support business goals and objectives
Manage the end‑to‑end email marketing process, from planning and creative direction through testing, deployment, and performance tracking
Execute and optimize tailored email nurture, newsletter, batch and blast, and event campaigns that deliver relevant content to target audiences, driving engagement, lead conversion, and client retention
Pull and analyze email performance data to identify trends, measure effectiveness, and translate insights into both strategic recommendations and actionable campaign optimizations
Partner with the broader digital team to connect insights and activities across platforms and channels to inform and strengthen email strategy and the overarching digital strategy
Collaborate with cross‑functional teams, including Marketing Operations, Content, and Creative, to ensure a cohesive cross‑channel approach and consistent messaging
Analyze audience data, customer journeys, and competitive trends to develop targeted segmentations and inform personalized email marketing strategies that drive engagement and conversions
Conduct A/B tests and implement data‑driven optimization strategies to continuously improve email deliverability, open rates, click‑through rates, and conversions
Design and create compelling email templates that adhere to brand guidelines and best practices for optimal user experience and engagement
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
7+ years of email marketing experience, including at least 3 years of hands‑on Marketo experience driving email strategy and executing campaigns required
Experience with HTML/CSS preferred
Strong knowledge of Salesforce preferred
Proven analytical skills with experience in reporting, optimizations, and making data‑driven decisions
Understanding of lead management and scoring processes
Accuracy, attention to detail, and a quality‑oriented approach
Excellent communication, collaboration, and project management skills
Experience in developing and executing strategic email programs that drive engagement, lead conversion, and client retention
Experience in the B2B industry is a plus
Location & Employment Type New York – 150 E 42nd
Hybrid (within a 90‑minute commute to a Dentsu office in NYC, Chicago, Detroit, or Los Angeles) or remote for other locations.
Full time, Permanent. Brand: Dentsu.
Compensation The annual salary range for this position is $68,000–$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits
Medical, vision, and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
Application Process To begin the application process, please click the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Equal Opportunity Employer Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability, please send an e‑mail to ApplicantAccommodations@dentsu.com. We are here to support you.
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This position requires a strong understanding of Merkle’s business and the ability to continuously enhance the program through data‑driven insights, automation best practices, and audience segmentation. The Senior Manager will also serve as the organization’s subject‑matter expert in Marketo, providing strategic and technical guidance to the marketing team during planning and execution.
Responsibilities
Lead strategic planning for the email channel, identifying opportunities to enhance audience engagement, strengthen nurture journeys, and inform broader digital marketing strategies to support business goals and objectives
Manage the end‑to‑end email marketing process, from planning and creative direction through testing, deployment, and performance tracking
Execute and optimize tailored email nurture, newsletter, batch and blast, and event campaigns that deliver relevant content to target audiences, driving engagement, lead conversion, and client retention
Pull and analyze email performance data to identify trends, measure effectiveness, and translate insights into both strategic recommendations and actionable campaign optimizations
Partner with the broader digital team to connect insights and activities across platforms and channels to inform and strengthen email strategy and the overarching digital strategy
Collaborate with cross‑functional teams, including Marketing Operations, Content, and Creative, to ensure a cohesive cross‑channel approach and consistent messaging
Analyze audience data, customer journeys, and competitive trends to develop targeted segmentations and inform personalized email marketing strategies that drive engagement and conversions
Conduct A/B tests and implement data‑driven optimization strategies to continuously improve email deliverability, open rates, click‑through rates, and conversions
Design and create compelling email templates that adhere to brand guidelines and best practices for optimal user experience and engagement
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
7+ years of email marketing experience, including at least 3 years of hands‑on Marketo experience driving email strategy and executing campaigns required
Experience with HTML/CSS preferred
Strong knowledge of Salesforce preferred
Proven analytical skills with experience in reporting, optimizations, and making data‑driven decisions
Understanding of lead management and scoring processes
Accuracy, attention to detail, and a quality‑oriented approach
Excellent communication, collaboration, and project management skills
Experience in developing and executing strategic email programs that drive engagement, lead conversion, and client retention
Experience in the B2B industry is a plus
Location & Employment Type New York – 150 E 42nd
Hybrid (within a 90‑minute commute to a Dentsu office in NYC, Chicago, Detroit, or Los Angeles) or remote for other locations.
Full time, Permanent. Brand: Dentsu.
Compensation The annual salary range for this position is $68,000–$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits
Medical, vision, and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
Application Process To begin the application process, please click the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Equal Opportunity Employer Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability, please send an e‑mail to ApplicantAccommodations@dentsu.com. We are here to support you.
#J-18808-Ljbffr