The Cigna Group
Digital Marketing Advisor, User Experience (UX) Strategy - Hybrid
The Cigna Group, Bloomfield, Connecticut, us, 06002
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success.
DIGITAL MARKETING ADVISOR – USER EXPERIENCE STRATEGY Position Summary The Digital Marketing Advisor – User Experience Strategy will support the Evernorth Health Services business segment. Reporting to the Digital Marketing Senior Manager, this is a new role aimed at conducting audience research across B2B, patient, and provider segments and developing strategies to inform design, navigation, and content improvements. The ideal candidate will bring a blend of UX research expertise, strategic thinking, and strong communication skills to help shape audience‑first digital experiences.
The person in this role should be able to:
Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences
Script and conduct user testing to inform site enhancements
Map and analyze user journeys to inform website strategy and content development
Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and marketing teams to deliver cohesive digital experiences
Track and synthesize user feedback to continuously improve user journeys
Contribute to quarterly reports on site performance, insights, and recommendations
Present research findings and strategic recommendations to stakeholders at all levels
Work comfortably in collaboration tools such as Wrike, Mural, Figma, and Dscout
Demonstrate a working understanding of website content management systems
Duties and Responsibilities
Lead UX research initiatives to uncover user needs, behaviors, and pain points
Create and maintain user personas and journey maps to guide digital strategy
Develop and document UX strategies that align with business goals and audience needs
Partner with cross‑functional teams to ensure UX insights are integrated into design and development processes
Monitor and analyze user feedback to identify opportunities for improvement
Support other marketing stakeholders by aligning UX strategy with product, thought leadership, campaign, and lifecycle marketing objectives
Advocate for accessibility and inclusive design principles across digital experiences
Ideal candidates will offer
Bachelor’s degree; advanced degree in UX, HCI, or related field a plus
6+ years of experience in user experience research and strategy, preferably in a digital marketing or health care context
Strong understanding of UX methodologies, user‑centered design, and digital best practices
Experience working with cross‑functional teams in a matrixed organization
Excellent communication and presentation skills
Familiarity with collaboration and design tools such as Wrike, Mural, and Figma
Understanding of website content management systems and their role in UX strategy
Health care experience a plus
Ability to work from a Cigna Group office 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
#J-18808-Ljbffr
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success.
DIGITAL MARKETING ADVISOR – USER EXPERIENCE STRATEGY Position Summary The Digital Marketing Advisor – User Experience Strategy will support the Evernorth Health Services business segment. Reporting to the Digital Marketing Senior Manager, this is a new role aimed at conducting audience research across B2B, patient, and provider segments and developing strategies to inform design, navigation, and content improvements. The ideal candidate will bring a blend of UX research expertise, strategic thinking, and strong communication skills to help shape audience‑first digital experiences.
The person in this role should be able to:
Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences
Script and conduct user testing to inform site enhancements
Map and analyze user journeys to inform website strategy and content development
Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and marketing teams to deliver cohesive digital experiences
Track and synthesize user feedback to continuously improve user journeys
Contribute to quarterly reports on site performance, insights, and recommendations
Present research findings and strategic recommendations to stakeholders at all levels
Work comfortably in collaboration tools such as Wrike, Mural, Figma, and Dscout
Demonstrate a working understanding of website content management systems
Duties and Responsibilities
Lead UX research initiatives to uncover user needs, behaviors, and pain points
Create and maintain user personas and journey maps to guide digital strategy
Develop and document UX strategies that align with business goals and audience needs
Partner with cross‑functional teams to ensure UX insights are integrated into design and development processes
Monitor and analyze user feedback to identify opportunities for improvement
Support other marketing stakeholders by aligning UX strategy with product, thought leadership, campaign, and lifecycle marketing objectives
Advocate for accessibility and inclusive design principles across digital experiences
Ideal candidates will offer
Bachelor’s degree; advanced degree in UX, HCI, or related field a plus
6+ years of experience in user experience research and strategy, preferably in a digital marketing or health care context
Strong understanding of UX methodologies, user‑centered design, and digital best practices
Experience working with cross‑functional teams in a matrixed organization
Excellent communication and presentation skills
Familiarity with collaboration and design tools such as Wrike, Mural, and Figma
Understanding of website content management systems and their role in UX strategy
Health care experience a plus
Ability to work from a Cigna Group office 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
#J-18808-Ljbffr