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C12 Business Forums

Performance Marketing Manager

C12 Business Forums, San Antonio, Texas, United States, 78208

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Marketing & Strategy Executive | Brand Builder | Fortune 50 & Global Leadership Experience Performance Marketing Manager | Drive Growth for Faith-Driven Business Leaders

About the Opportunity Join C12 Business Forums as we scale our impact, serving Christian CEOs and business leaders across 160 major metro areas across the United States, Brazil, Malaysia, Singapore, Taiwan, Kenya, Ukraine, Kenya, and South Africa. As our Performance Marketing Manager, you'll own the full digital acquisition funnel, driving qualified leads, optimizing conversion paths, and proving ROI on every dollar spent. This isn't check-the-box marketing; it's strategic, data-driven work that directly fuels our mission to transform business as a platform for ministry.

What You'll Own

Full-funnel campaign management:

Design, launch, and optimize integrated campaigns across Google Ads, Meta, LinkedIn, and emerging channels to drive member acquisition and engagement

Budget stewardship:

Manage six-figure digital advertising budgets with accountability for CAC, LTV, and pipeline contribution

Conversion optimization:

Lead A/B testing, landing page optimization, and marketing automation workflows (HubSpot) to maximize conversion rates at every stage

Performance analytics:

Translate complex data into actionable insights using Google Analytics, Looker Studio, and marketing dashboards—then present findings to executive leadership

Cross-functional collaboration:

Partner with content, creative, and sales teams to ensure messaging resonates with high-level decision-makers (CEOs, business owners, executives)

What You Bring Required:

3-5 years of hands-on performance marketing experience with proven results (tell us about your wins, campaigns that exceeded targets, efficiency gains, creative tests that broke through)

Expert proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

Strong analytical chops: You're fluent in Google Analytics, Excel/Sheets, and can build dashboards that tell the story behind the numbers

Experience with marketing automation platforms (HubSpot preferred) and CRM integration

Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

What Sets You Apart

You've driven lead generation for high-consideration B2B services (coaching, consulting, professional services, SaaS)

You understand the unique dynamics of marketing to C-suite audiences

You're a hypothesis-driven marketer who designs tests, learns fast, and iterates quickly

You have experience with SEO/SEM, AEO (Answer Engine Optimization), and email nurture campaigns

You're energized by mission-driven work and can authentically connect faith-based values with professional marketing excellence

Why C12HQ? This role is based on-site in San Antonio, TX, where you'll work alongside a passionate team committed to excellence and purpose. Beyond competitive compensation, we offer:

Comprehensive health benefits with HSA

401(k) with company match + discretionary profit sharing

Responsible PTO (trust-based) + paid parental leave

Professional development budget and tuition discounts

Fitness subsidy and chaplain support

Charitable contribution matching

The Culture Fit You're a lifelong learner who stays ahead of marketing trends, not because you have to, but because you genuinely love this work. You value both creativity and rigor. You want your work to matter beyond the metrics. And you're ready to bring strategic thinking, tactical excellence, and authentic faith integration to a role where all three are expected.

Ready to Apply? Show us what you've built. In your application, please include:

A brief cover letter (or video) sharing why this specific opportunity excites you

An example of a campaign you're particularly proud of—what was the challenge, your approach, and the outcome?

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