Fenton
Fenton Advertising is hiring a cycle‑dedicated Senior Media Planner to develop and steward integrated media plans with heavy emphasis across local and national offline channels —and to coordinate digital plans through approved vendors and platforms. You’ll support a mix of government, public‑interest, and advocacy clients, ensuring plans are compliant, efficient, and measurable through Election Day 2026.
Base Pay Range
$85,000 – $100,000 per year
Location & Work Model
NYC, LA, SF, Sacramento, and DC candidates considered. Remote‑forward agency: staff work primarily from home, gathering in person as needed in co‑working spaces. Employees must live within a 35‑mile radius of one of our four strategic hubs (New York, Washington DC, Los Angeles, San Francisco). All work is full‑time.
Responsibilities
Planning
Extensive experience in building and supporting media plans across traditional and digital channels.
Ability to translate client goals into measurable media strategies with clear KPIs.
Build audience‑first media plans across broadcast/cable/CTV (via vendors), terrestrial & streaming audio (via vendors), and OOH (bulletins, transit, street furniture, place‑based).
Familiar with syndicated research tools (MRI, YouGov, Resonate, etc.) to guide media recommendations.
Translate media and audience insights into actionable media mixes, budget allocations, geo‑targeting, and reach/frequency goals.
Activation & Implementation
Lead the execution and delivery of media plans, working across public sector and political clients utilizing both traditional and non‑traditional media.
Oversee coordination of all digital execution with external vendor partners (programmatic, CTV/audio vendors, social/search agencies).
Manage RFPs, negotiate proposals, review plans, and ensure KPIs are aligned across partners.
Run point on TV, radio, OOH vendor relationships, including avails, schedules, affidavits, and make‑goods.
Negotiate added‑value up to and above 1:1, particularly for government clients.
Confirm all media runs as planned, with creative correctly trafficked and QA’d for accuracy and compliance.
Campaign Management
Monitor pacing, creative clearance, preemption risk, and delivery.
Recommend real‑time reallocations to optimize delivery by market, audience, and platform.
Oversee posting and stewardship; including make‑good negotiations and shortfall resolution.
Collaborate with finance on reconciliation and invoice review.
Produce clear weekly dashboards and end‑of‑flight reports (reach/frequency, CPP/CPM, delivery vs. plan; for digital, compile vendor‑reported KPIs and brand‑lift where available).
Cross‑Functional Collaboration
Partner with Creative, Accounts, and Research to align briefs, flighting calendars, message rotations, and measurement plans.
Present plans and results to clients and stakeholders; simplify complex media rationale for non‑technical audiences.
Contribute to RFP responses for a variety of clients, from local and state governments to PACs and advocacy organizations.
What You’ll Bring
3–5+ years of media planning with significant offline experience; comfortable coordinating digital through outside vendors/partners.
Experience on government/public‑sector or civic campaigns (understanding of disclaimers, audit trails, FOIA/public‑record, 1:1 added‑value).
Strong grasp of audience development, market selection, GRP math, and stewardship/posting best practices.
Skilled at vendor management: comparing proposals, negotiating rates/added‑value, and managing make‑goods.
Meticulous with trafficking inputs, calendars, and documentation; strong Excel/Sheets skills for schedules and posts.
Clear communicator who thrives in campaign tempo and can translate insights into practical media decisions.
Nice‑to‑Haves
Experience with Spanish‑language or multi‑lingual media.
Familiarity with brand‑lift or pre/post awareness studies and how to integrate findings into media planning.
Experience working within government procurement and platform policies: disclaimers, political windows, proofs of placement, and ad archive requirements.
Support MWBE/DVBE/local vendor utilization and documentation as required by government contracts.
Local market knowledge in NY, CA, or key battleground DMAs.
Campaign‑tempo role with periodic evening/weekend sprints around major moments (debates, primaries, legislative pushes, GOTV). We offer comp time and structured rotations to keep workloads sustainable.
Benefits
Comprehensive healthcare plans (medical, vision).
Flexible Spending Account (FSA).
401(k) with employer match.
Profit‑sharing plan.
Unlimited PTO for exempt staff and generous accrual policy for non‑exempt staff.
11 paid company holidays.
Discretionary company closing between Christmas and New Year’s holidays.
Pre‑tax commuter benefits via WageWorks.
EEO Statement
Fenton is an anti‑racist and intersectional organization that prioritizes the needs of those who have been historically marginalized or oppressed. We are committed to doing work that is rooted in justice and equity and continuing to learn how to do this work better.
We are an Equal Opportunity Employer with a strong commitment to the affirmative hiring of people of color, members of the LGBTQI+ community, people with disabilities and women. We strive to represent the diverse community reflected in our client work and believe that our firm’s continued success is driven by hiring and retaining high caliber staff from all backgrounds, experiences, identities, and orientations. We are committed to supporting our staff in growing their careers.
Employment Requirements
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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