City First Bank is hiring: Marketing Specialist in Washington

Join to apply for the Marketing Specialist role at City First Bank . WHO WE ARE City First Bank N.A. is a mission‑driven Community Development Financial Institution (CDFI) principally focused on transforming underserved, urban markets. Our credit activities are purely commercial and focus on Multifamily Affordable Housing, Not‑for‑Profit Finance, and Small Business Finance. As a depository and commercial lending provider with over $1.3 billion in assets (as of December 31, 2024) and more than 100 employees in Washington DC and Los Angeles/Inglewood, CA, we are committed to equitable economic development. Role Summary The Marketing Specialist supports the Digital Marketing & Communications Strategist in developing and implementing marketing strategies and initiatives for City First Bank, promoting the bank's products, services, and brand in alignment with strategic goals. Essential Functions And Responsibilities Content Development and Management Assist in creating and maintaining marketing collateral, including brochures, flyers, presentations, and digital content. Coordinate with internal stakeholders to gather content and ensure accuracy and compliance with brand guidelines. Manage content updates on the bank's website, social media channels, and other digital platforms. Manage social media content calendar. Lead digital and social media marketing initiatives across platforms including Twitter/X, LinkedIn, Instagram, Facebook, Hootsuite, and YouTube. Marketing Campaign Support Support the planning, execution, and tracking of marketing campaigns across email, digital advertising, and events. Assist in developing campaign assets such as copywriting, graphic design, and promotional materials. Coordinate with vendors, agencies, and internal teams to ensure timely delivery and execution of campaign activities. Take the lead on email marketing efforts, including setup, execution, and performance tracking through Mailchimp. Event Coordination Assist in planning and coordinating bank‑sponsored events, community outreach activities, and client appreciation events. Coordinate event logistics, including venue selection, catering, invitations, signage, and promotional materials. Provide on‑site support during events to ensure a smooth execution and positive attendee experience. Co‑manage menu selections for catered events. Market Research and Analysis Assist in conducting market research, competitive analysis, and customer surveys to gather insights and identify market trends. Compile and analyze data to measure the effectiveness of marketing initiatives and provide recommendations for optimization. Assist in preparing reports, presentations, and dashboards to communicate key findings and performance metrics. Brand Management Assist in maintaining brand consistency and integrity across all marketing materials and touchpoints. Support the development and implementation of brand guidelines, messaging frameworks, and visual identity standards. Monitor and enforce brand compliance among internal stakeholders and external partners. Manage inventory of all giveaway and branded items such as key chains, stress balls, and t‑shirts. Administrative Support Provide administrative support to the Digital Marketing & Communications Strategist, including calendar management, meeting coordination, and document preparation. Collaborate with Human Resources to ensure appropriate city‑branded inventory for new hires and existing employees. Responsible for ordering business cards when appropriate for all employees. Assist in managing budgets, tracking expenses, and processing invoices related to marketing activities. Perform other duties and special projects as assigned by the Digital Marketing & Communications Strategist. Participate in contributions and sponsorship processes. Manage vendor relationships related to digital marketing, communications, and promotional initiatives. Other duties as assigned. Requirements Education & Experience Required Education/Experience High school diploma or equivalent required. 3+ years of experience in marketing, communications, or a related field, preferably in the financial services industry. Strong written and verbal communication skills, with the ability to create compelling marketing content. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools. Highly organized, detail‑oriented, and able to manage multiple projects and priorities simultaneously. Ability to work effectively both independently and collaboratively in a fast‑paced, dynamic environment. Demonstrated creativity, initiative, and problem‑solving skills. Commitment to upholding brand standards and delivering high‑quality marketing materials and experiences. Preferred Education/Experience Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Experience with digital marketing platforms, social media management, and content management systems (CMS) is a plus. Knowledge of banking products, services, and regulations is desirable but not required. Certifications N/A Salary $80,000 - $90,000 annually Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industry Banking Referrals increase your chances of interviewing at City First Bank by 2x. #J-18808-Ljbffr