Marketing Specialist Job at Creative Office Environments in Ashland

Summary The Marketing Specialist assists in the development and implementation of the company’s marketing strategy and ensures all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation. Responsibilities Manage Social Channels : The Marketing Specialist will create, manage, and optimize social media content for LinkedIn, Instagram, and Facebook. This consists of reposting of partner-provided content (approximately 8-12 posts per month) and creation of original content (approximately 4 per month). Manage Website : Creative maintains a WordPress-based website. The Digital Marketing Specialist will maintain job postings and generate a minimum of one blog post per month. The Marketing Specialist will also periodically review website performance and make recommendations to improve visitor engagement. Project Documentation : The Marketing Specialist will photograph/video and write a one-page summary for completed projects identified by Sales Leadership. This is typically one per month. Marketing Materials Support : The Marketing Specialist will maintain a library of marketing materials, including proposal templates, letterhead, business cards, and other supporting materials. They will also periodically review these documents, updating them as required. Event Marketing: The Marketing Specialist will create promotional materials and manage invitations for key events throughout the year, using the Eventbrite platform. Proposal Support : The Marketing Specialist will assist staff members with the creation of proposals and RFP responses, ensuring that outgoing documents are reviewed for compliance with brand standards. Digital Marketing Reporting : Every quarter, the Marketing Specialist will prepare a Digital Marketing Report, detailing engagement, audience growth, and revenue attribution. This report will also include recommendations for improvements and descriptions of upcoming campaigns. Education and/or Experience Bachelor's degree in business administration, marketing, communications, or a related field; 2-5 years of experience in a marketing role Computer Skills Demonstrates proficiency in Microsoft Applications, Adobe Applications, and WordPress. Strong knowledge of various marketing and analytics tools and content management systems. Other Key Traits, Skills, and Abilities Enthusiastic, Can-do attitude a must. Able to think creatively and independently. Strong written and verbal communication skills Excellent analytical skills and a knack for data analysis Ability to travel as necessary Physical Demands While performing the duties of this job, the employee is regularly required to sit or stand; walk and talk or hear. The employee must frequently lift and/or move up to 25 pounds. Primary Environment Ambient room temperatures, lighting, and traditional office equipment found in a typical office. Occasional exposure to building areas where use of personal protective equipment such as hard hats, hearing protection and safety glasses may be required. Creative is an EEO/AA/VEVRAA Employer #J-18808-Ljbffr