Marketing Coordinator Job at Bolton Valley Resort in Richmond

Apply for the Marketing Coordinator role at Bolton Valley Resort . Base pay range $20.00/hr – $22.00/hr Job Summary Bolton Valley is looking for a detail‑oriented Marketing Coordinator to support a wide range of marketing initiatives that strengthen our brand and drive visitation across all seasons. This dynamic behind‑the‑scenes role is for a creative professional who loves balancing strategy and execution—and who also loves being out on the mountain. Key Responsibilities Digital Marketing & SEO: optimize website content, metadata, and structure to improve search rankings and organic traffic. Research keywords and implement best practices for ongoing SEO health. Email Marketing & CRM: build and manage email campaigns, including copywriting, design, testing, and list segmentation. Analyze performance metrics and adjust for continuous improvement. Website Management: update pages, create event listings, and ensure content is current and user‑friendly. Coordinate with web developers and designers as needed. On‑Mountain & Event Support: participate in and assist with events and activations, including outdoor assignments in varying weather. Ski, snowboard, and mountain bike to stay connected with the resort experience and to gather firsthand insight and content. Other Duties: assist with seasonal campaigns, marketing projects, and other tasks as assigned. Qualifications 1–3 years of marketing experience focused on SEO, email marketing, and website management (WordPress or similar CMS preferred). Strong writing and editing skills. Familiarity with Google Analytics, email platforms (e.g., Ascent360, Mailchimp, Constant Contact), and basic HTML/CSS is a plus. Ability to ski, snowboard, and mountain bike at an intermediate or higher level. Willingness to work outdoors in all weather conditions and to be available on weekends and peak holiday periods. Highly organized, with the ability to manage multiple projects and deadlines. Passion for outdoor recreation and the Bolton Valley brand. Disclaimer: The above statements describe the general nature and level of work performed by people in this role. This is not an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Bolton Valley is committed to creating a diverse, equitable, and inclusive work environment and will not discriminate on the basis of race, religion, color of skin, gender, gender identity, sexuality, disabilities, age, national origin, or veteran status. We value a range of lived experiences and perspectives that contribute to our team’s success. To apply, please visit www.boltonvalley.com. #J-18808-Ljbffr