Marketing Director Job at AlphaX RE Capital in Cupertino

Company: AL Homes, a brand of AlphaX RE Capital Salary range: $120,000 - $160,000 Responsibilities Shape and steward AL Homes’ brand voice, positioning, and core messaging. Lead the development and execution of annual marketing initiatives focused on both homeowners and investors. Collaborate closely with sales to ensure campaigns directly support revenue objectives. Demand Generation Manage multi-channel efforts including direct mail (EDDM), digital ads, email, and sponsorship activations. Launch localized campaigns tailored to specific neighborhoods and audiences. Produce engaging collateral such as flyers, signage, video content, and event materials. Events & Partnerships Oversee planning and rollout of open houses, broker tours, showcases, and community-facing events. Handle end-to-end logistics—venues, vendors, AV, staffing, permits, and hospitality. Foster relationships with local government, associations, and community groups. Track attendance, engagement, and lead flow, integrating all data into Salesforce/LeftMain. Marketing Operations Maintain campaign tracking infrastructure across Salesforce/LeftMain, GA4, and UTM frameworks. Coordinate with creative, media, and event partners/agencies. Ensure brand consistency across every touchpoint. Performance & Insights Build real-time dashboards to monitor CPL, CAC, conversion rates, and marketing-driven contract value. Share insights and recommendations regularly with leadership. Ideal Background 7+ years in marketing, with leadership experience. Exposure to real estate, housing, or mission-led/community-based sectors. Strong event, direct mail, and pipeline-driving experience. Proficient in CRM and analytics tools. Highly organized, collaborative, and willing to be hands-on when needed. Must have homes builder industry marketing experience. What Makes This Role Special Opportunity to help shape housing solutions in California. Blend of real estate, policy, and community building. Direct collaboration with executive leadership. Seniority Level Director Employment Type Full-time Job Function Marketing and Sales Industries Investment Management #J-18808-Ljbffr