Public Relations Manager Job at Cooler Master in California

About Cooler Master At Cooler Master, we believe innovation starts with curiosity. For over three decades, we’ve been building award-winning PC components, peripherals, and complete systems that empower gamers, creators, and builders to push what’s possible. But what truly sets us apart is our culture—bold, independent, and hands‑on. Working here means being part of a global team that loves to create, experiment, and challenge conventions. You’ll have the freedom to try new ideas, the support to grow, and the platform to make real impact—locally and globally. What you do in North America doesn’t just reach your region; it shapes how Cooler Master is seen around the world. If you’re ready to write the next chapter of a brand built by makers for makers, this is your opportunity. Summary Be the Voice of Our Innovation in North America We’re seeking a PR Manager for North America—a proactive, detail‑driven communicator who can turn product innovation into powerful stories and credible coverage. You’ll own all PR activities for the U.S. and Canada, managing product reviews, embargoes, media relationships, and local event activations. As the regional PR lead, you’ll play a key role in shaping how Cooler Master is perceived across North America and other English‑speaking markets, ensuring our message lands consistently through every launch, event, and partnership. This is a hands‑on role for someone who thrives on both strategy and execution, someone who enjoys turning tight timelines, new ideas, and complex technology into meaningful media moments. Key Responsibilities Launch & Media Relations Lead PR execution for North America launches and quarterly campaigns, including embargo planning, media outreach, and review coordination. Build and maintain strong relationships with tech, gaming, and lifestyle editors, YouTubers, and reviewers across the U.S. and Canada. Host and manage media briefings, demos, and interviews; secure coverage that amplifies Cooler Master’s innovation and credibility. Manage sample allocation, shipping, firmware tracking, and review follow‑ups to ensure accurate, timely publications. Local Events & Partnerships Plan and execute local PR activations, demo events, and product showcases in collaboration with the regional marketing and global teams. Coordinate with retail and channel partners to drive joint PR moments and co‑branded stories. Develop partnerships with local creators, labs, and communities to build advocacy and brand trust. Content & Communication Alignment Work closely with Product Marketing to refine reviewer guides, messaging decks, and Q&A materials. Ensure regional relevance and brand consistency across all media communications and launch materials. Deliver accurate, timely assets and statements to media partners. Reporting & Optimization Monitor and analyze coverage, sentiment, and share of voice, report insights and learnings after each campaign or launch. Track KPIs including embargo‑day hits, review quality, turnaround rate, and share of voice. Maintain compliance with FTC guidelines, NDAs, and embargo protocols. Qualifications Bachelor’s degree in communications, Marketing, Journalism, or related field. 6+ years of experience in technology or gaming PR within North America. Established media network across tech and lifestyle outlets (e.g., Tom’s Hardware, GamerNexus, Pauls Hardware, Tech Power Up, Linus Tech Tips, PCWorld, etc.). Proven experience managing embargoed launches, review programs, and media events. Strong understanding of PC hardware, gaming culture, and content creation ecosystems. Excellent project management and organizational skills; able to juggle multiple priorities independently. Fluent in English; Chinese a plus. Willing to travel (approximately 20–30%) for events, media tours, and global collaboration. Personal Attributes Strategic thinker with an ownership mindset. Clear and confident communicator—able to simplify technical language into compelling stories. Calm under pressure; thrives in fast‑paced environments. Collaborative and respectful; builds lasting relationships with media and partners. Creative and resourceful; always looking for new ways to amplify the story. Position Details Employment type: Full Time Base Salary: DOE. Location: City of Industry What we offer to the right candidate /Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays & Floating Holidays) Cooler Master offers a comprehensive salary and incentive package for its employees. We offer a no‑nonsense open business culture with informal direct lines of contact. We offer to the right employee, good career opportunities and advancement possibilities ensuring both personal growth and development to grow with the company Ready to amplify the voice of breakthrough tech? Opportunity to lead PR for the U.S. and Canada with global impact. A culture that values creativity, curiosity, and initiative—where ideas can turn into real‑world influence. Join us and turn great products into headlines, hype, and high‑impact stories. Let your media relationships, storytelling chops, and operational excellence shape how the world experiences innovation. #J-18808-Ljbffr