DeWinter Group
Creative Director, Owned Channel Marketing
DeWinter Group, Whitehall, New York, United States
Title:
Creative Director, Owned Channel Marketing
Job Type:
Contract
Contract Length:
6 months
Target Start Date:
12/10/2025
Work Location/Structure:
Charlotte, North Carolina
About the Opportunity Our client, a leader in Financial Technology, is looking for a skilled
Creative Director, Owned Channel Marketing
to join their team for a 6 month engagement. This project involves leading and shaping the creative work for one of the most essential, member-impacting product areas in the company and defining the go-to-market narratives for new, category-shaping financial tools. This is a high-impact role that requires a self-motivated professional who can hit the ground running and deliver results quickly.
Key Responsibilities & Deliverables
Lead the Creative Vision:
Lead the creative vision for Owned Channel creative marketing through compelling campaign narratives and platform-ready concepts.
Develop Integrated Systems:
Develop integrated creative systems that scale across owned digital channels, lifecycle marketing, and high-frequency personalized messaging.
Uphold Creative Bar:
Establish and uphold a high creative bar, producing breakthrough work that drives measurable results—shaping perception, deepening trust, and inspiring member action.
Present to Leadership:
Present creative work and campaign strategy to senior leadership with clarity, confidence, and a compelling creative point of view.
Guide and Mentor:
Provide strong, directional guidance to creative teams and external partners, ensuring consistency, creativity, and craft across deliverables; mentor and develop a high-performing team.
Required Skills & Experience
8+ years of experience in creative leadership developing high-performing direct response or performance-driven campaigns for well-known B2C brands.
Deep expertise in leading and developing creative teams in fast-paced environments, with proven ability to lead writers and designers who thrive in metrics-driven creative environments. This isn't a learning role—you need to be a subject matter expert.
Demonstrated ability to work autonomously and manage your own time effectively to meet project goals.
Experience with a portfolio showcasing high-impact campaign work that drove measurable performance outcomes.
Strong communication skills to provide clear and concise status updates to the project team, coupled with strong familiarity with financial services or similarly regulated industries.
#J-18808-Ljbffr
Creative Director, Owned Channel Marketing
Job Type:
Contract
Contract Length:
6 months
Target Start Date:
12/10/2025
Work Location/Structure:
Charlotte, North Carolina
About the Opportunity Our client, a leader in Financial Technology, is looking for a skilled
Creative Director, Owned Channel Marketing
to join their team for a 6 month engagement. This project involves leading and shaping the creative work for one of the most essential, member-impacting product areas in the company and defining the go-to-market narratives for new, category-shaping financial tools. This is a high-impact role that requires a self-motivated professional who can hit the ground running and deliver results quickly.
Key Responsibilities & Deliverables
Lead the Creative Vision:
Lead the creative vision for Owned Channel creative marketing through compelling campaign narratives and platform-ready concepts.
Develop Integrated Systems:
Develop integrated creative systems that scale across owned digital channels, lifecycle marketing, and high-frequency personalized messaging.
Uphold Creative Bar:
Establish and uphold a high creative bar, producing breakthrough work that drives measurable results—shaping perception, deepening trust, and inspiring member action.
Present to Leadership:
Present creative work and campaign strategy to senior leadership with clarity, confidence, and a compelling creative point of view.
Guide and Mentor:
Provide strong, directional guidance to creative teams and external partners, ensuring consistency, creativity, and craft across deliverables; mentor and develop a high-performing team.
Required Skills & Experience
8+ years of experience in creative leadership developing high-performing direct response or performance-driven campaigns for well-known B2C brands.
Deep expertise in leading and developing creative teams in fast-paced environments, with proven ability to lead writers and designers who thrive in metrics-driven creative environments. This isn't a learning role—you need to be a subject matter expert.
Demonstrated ability to work autonomously and manage your own time effectively to meet project goals.
Experience with a portfolio showcasing high-impact campaign work that drove measurable performance outcomes.
Strong communication skills to provide clear and concise status updates to the project team, coupled with strong familiarity with financial services or similarly regulated industries.
#J-18808-Ljbffr