Dickerson Bakker
Director of Content - DickersonBakker
Dickerson Bakker, Raleigh, North Carolina, United States, 27601
About DickersonBakker
For more than 40 years,
DickersonBakker
has been a trusted partner helping faith-based and purpose-driven organizations grow in generosity, leadership, and impact. Our team of experienced consultants and practitioners works alongside ministries, schools, and nonprofits across the U.S. and abroad—equipping them to achieve their mission through strategic fundraising, capital campaigns, leadership search, and organizational development.
As the firm continues its rapid growth and expansion across multiple service lines, our marketing and sales efforts are evolving to meet the increasing demand for advancement solutions.
The Opportunity The newly created
Director of Content
role represents an exciting next chapter in DickersonBakker’s growth story. Reporting to the
Chief Growth Officer , this leader will develop and execute a unified content strategy that amplifies our brand voice, drives qualified leads, and fuels demand generation across all service lines—including Fundraising Solutions, Campaign Services, Grant Solutions, and Talent Solutions.
The Director of Content will blend
strategic storytelling with data-driven marketing —crafting the right message for the right audience at the right time throughout the entire funnel. This person will collaborate closely with marketing, sales, and service line leaders to produce compelling content and campaigns that both
educate and convert , positioning DickersonBakker as the trusted growth partner for nonprofits.
In this high-impact role, the Director will serve as both
strategist and creator —shaping messaging, managing cross-functional campaigns, and overseeing a small but dynamic team of marketers and creative partners. They will also play a key role in leading DB’s upcoming
brand repositioning and website redesign , ensuring that every touchpoint reflects the firm’s excellence, clarity, and values.
Key Responsibilities Content Strategy & Leadership
Develop and own an enterprise-wide content strategy that aligns with the Growth Team’s demand generation goals.
Build and manage an integrated editorial calendar that drives awareness, nurtures leads, and supports sales enablement.
Oversee the Marketing Manager and creative contractors to ensure consistent, high-quality, on-brand content delivery.
Lead the full transition of
brand repositioning
across all materials, messaging, and channels.
Oversee the
website redesign , optimizing for conversion, lead flow, and user experience.
Campaign Development & Execution
Partner with the Marketing Manager to design and execute multi-channel campaigns that drive qualified leads and engagement.
Create strategic content offers and lead magnets—such as guides, webinars, reports, and case studies—optimized for conversion.
Leverage SEO, GEO, and analytics to continually refine and enhance content performance and ROI.
Write, edit, and oversee the creation of thought leadership, landing pages, emails, and campaign assets that embody DickersonBakker’s voice and values.
Sales Enablement
Oversee the Sales Enablement Specialist to ensure compelling proposals, presentations, and materials are developed for prospective clients.
Collaborate with service line leaders to translate their expertise into market-facing content that differentiates DB’s offerings.
Equip sales teams with messaging, decks, and case studies to support growth and revenue goals.
Results & Analytics
Define and track KPIs for all content initiatives, including engagement rates, lead conversion, and campaign ROI.
Use analytics to identify high-performing content and replicate success across service lines.
Regularly evaluate campaign effectiveness and adjust strategies for optimal results.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
5-7+ years of progressive content marketing experience , with at least 3 years in a demand generation or growth marketing capacity.
Proven ability to plan, produce, and optimize content that generates leads and drives revenue.
Experience managing workflows, calendars, and campaigns in CRM/marketing automation platforms (HubSpot preferred).
Strong understanding of inbound marketing, SEO, GEO, and conversion copywriting.
Excellent writing, editing, and storytelling skills with an eye for both creativity and precision.
Experience with Salesforce, Power BI, and HubSpot is ideal.
Experience in or a passion for serving the
nonprofit or faith-based sector
strongly preferred.
Personal Characteristics The ideal candidate will:
Be a
strategic thinker and creative storyteller
who can turn insights into impact.
Demonstrate
collaboration and humility , thriving in a team-oriented, purpose-driven culture.
Possess both analytical and creative strengths—comfortable in the data, but inspired by the message.
Bring entrepreneurial energy and the ability to execute in a fast-paced, growing firm.
Location This role may be based
remotely
within the United States, with occasional travel for team collaboration or events.
Link to Opportunity Profile: DickersonBakker Director of Content
#J-18808-Ljbffr
DickersonBakker
has been a trusted partner helping faith-based and purpose-driven organizations grow in generosity, leadership, and impact. Our team of experienced consultants and practitioners works alongside ministries, schools, and nonprofits across the U.S. and abroad—equipping them to achieve their mission through strategic fundraising, capital campaigns, leadership search, and organizational development.
As the firm continues its rapid growth and expansion across multiple service lines, our marketing and sales efforts are evolving to meet the increasing demand for advancement solutions.
The Opportunity The newly created
Director of Content
role represents an exciting next chapter in DickersonBakker’s growth story. Reporting to the
Chief Growth Officer , this leader will develop and execute a unified content strategy that amplifies our brand voice, drives qualified leads, and fuels demand generation across all service lines—including Fundraising Solutions, Campaign Services, Grant Solutions, and Talent Solutions.
The Director of Content will blend
strategic storytelling with data-driven marketing —crafting the right message for the right audience at the right time throughout the entire funnel. This person will collaborate closely with marketing, sales, and service line leaders to produce compelling content and campaigns that both
educate and convert , positioning DickersonBakker as the trusted growth partner for nonprofits.
In this high-impact role, the Director will serve as both
strategist and creator —shaping messaging, managing cross-functional campaigns, and overseeing a small but dynamic team of marketers and creative partners. They will also play a key role in leading DB’s upcoming
brand repositioning and website redesign , ensuring that every touchpoint reflects the firm’s excellence, clarity, and values.
Key Responsibilities Content Strategy & Leadership
Develop and own an enterprise-wide content strategy that aligns with the Growth Team’s demand generation goals.
Build and manage an integrated editorial calendar that drives awareness, nurtures leads, and supports sales enablement.
Oversee the Marketing Manager and creative contractors to ensure consistent, high-quality, on-brand content delivery.
Lead the full transition of
brand repositioning
across all materials, messaging, and channels.
Oversee the
website redesign , optimizing for conversion, lead flow, and user experience.
Campaign Development & Execution
Partner with the Marketing Manager to design and execute multi-channel campaigns that drive qualified leads and engagement.
Create strategic content offers and lead magnets—such as guides, webinars, reports, and case studies—optimized for conversion.
Leverage SEO, GEO, and analytics to continually refine and enhance content performance and ROI.
Write, edit, and oversee the creation of thought leadership, landing pages, emails, and campaign assets that embody DickersonBakker’s voice and values.
Sales Enablement
Oversee the Sales Enablement Specialist to ensure compelling proposals, presentations, and materials are developed for prospective clients.
Collaborate with service line leaders to translate their expertise into market-facing content that differentiates DB’s offerings.
Equip sales teams with messaging, decks, and case studies to support growth and revenue goals.
Results & Analytics
Define and track KPIs for all content initiatives, including engagement rates, lead conversion, and campaign ROI.
Use analytics to identify high-performing content and replicate success across service lines.
Regularly evaluate campaign effectiveness and adjust strategies for optimal results.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
5-7+ years of progressive content marketing experience , with at least 3 years in a demand generation or growth marketing capacity.
Proven ability to plan, produce, and optimize content that generates leads and drives revenue.
Experience managing workflows, calendars, and campaigns in CRM/marketing automation platforms (HubSpot preferred).
Strong understanding of inbound marketing, SEO, GEO, and conversion copywriting.
Excellent writing, editing, and storytelling skills with an eye for both creativity and precision.
Experience with Salesforce, Power BI, and HubSpot is ideal.
Experience in or a passion for serving the
nonprofit or faith-based sector
strongly preferred.
Personal Characteristics The ideal candidate will:
Be a
strategic thinker and creative storyteller
who can turn insights into impact.
Demonstrate
collaboration and humility , thriving in a team-oriented, purpose-driven culture.
Possess both analytical and creative strengths—comfortable in the data, but inspired by the message.
Bring entrepreneurial energy and the ability to execute in a fast-paced, growing firm.
Location This role may be based
remotely
within the United States, with occasional travel for team collaboration or events.
Link to Opportunity Profile: DickersonBakker Director of Content
#J-18808-Ljbffr