Port Houston
Specialist Digital Marketing
We are searching for an experienced Specialist Digital Marketing at our Executive Office Building facility.
Are you ready to think about the future and dream big? AtPort Houston, we're seeking individuals who are eager to tackle the most significant challenges of their careers. For over a century, we've been driven by vision and scale, delivering impactful initiatives that shape Houston and the region. Our sustainability and success hinge on attracting, retaining, and nurturing exceptional talent. When you join Port Houston, you're embarking on a journey towards a fulfilling career path. Take the first step in the right direction—are you READY?
Position Summary Administer and facilitate all digital marketing efforts by developing and executing digital communication campaigns, and managing web updates as needed on the Port Houston website(s) to increase awareness, deepen stakeholder engagement and promote the Port Houston brand.
Responsibilities
Analyze digital data to draw key recommendations around website, email marketing, and social media optimization
Serve as project lead for website redesign, website updates, plugins monitoring
Establish effective brand presence across variety of social media channels
Use video to help tell our story online
Conduct digital audits of the Port Houston brand online
Maintain digital dashboard of several different accounts
Coordinate with internal teams to identify priorities and create digital and social campaigns for a variety of Port initiatives
Write and send emails to stakeholders
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message and tone is consistent
Serve as the primary point of contact for website updates and revisions
Perform website analytics on a regular basis or as needed
Assist research, writing, and editing of printed and digital collateral
Maintain and help to evolve the voice of web communications by researching and writing for the Port Houston website, e-mails and social media
Conduct research on new content areas and maintain editorial calendar
Identify and assess new, under-leveraged or emerging digital channels of communication (e.g. apps, social media, mobile technologies, blogs, user-generated content, video) to determine the value in driving marketing objectives
Develop and execute paid social campaigns that integrate seamlessly with broader marketing strategies
Manage user experience on website
Stay abreast of social trends and best practices
Manage digital media budget
Act in accordance with Port Houston core values (respect, excellence, accountability, diligence, and you)
Perform other duties as needed
Education / Experience
Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or related major in a public or accredited private academic institution preferred
3+ years of related digital marketing experience required
Experience executing paid social media campaigns
Previous SEO experience
Proficiency in corporate social media and trends
Knowledge, Skills and Abilities
Knowledge of traditional and digital marketing
Knowledge of video and photo editing software such as Adobe
Knowledge of WordPress, and Hubspot or CRM platforms
Knowledge of digital publishing
Knowledge of blogging and email campaign development
Knowledge of social media marketing
Knowledge of social media technologies, platforms, and measurement techniques specifically Facebook, X, and LinkedIn, Instagram and YouTube
Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRM
Knowledge of creating/editing HTML for email and web
Verbal and written communication skills
Creativity and organizational skills
Ability to engage management decision makers and influencers
Ability to take a proactive approach to improve our communications and brand across all online channels
Ability to self-motivate and work independently
Ability to pay attention to detail
Ability to use good judgment when posting, replying, and sharing content
Ability to capture and post images via mobile
Key Competencies Required
Communication
Collaboration
Creativity and Innovation
Customer Focus
Information Monitoring
Organizational Agility
Work Environment Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high. To apply, please go to porthouston.com/careers. Port Houston is an equal opportunity employer and participates in the E-Verify program supervised by the U.S. Government.
Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Thank you for choosing Port Houston in your career search.
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr
Are you ready to think about the future and dream big? AtPort Houston, we're seeking individuals who are eager to tackle the most significant challenges of their careers. For over a century, we've been driven by vision and scale, delivering impactful initiatives that shape Houston and the region. Our sustainability and success hinge on attracting, retaining, and nurturing exceptional talent. When you join Port Houston, you're embarking on a journey towards a fulfilling career path. Take the first step in the right direction—are you READY?
Position Summary Administer and facilitate all digital marketing efforts by developing and executing digital communication campaigns, and managing web updates as needed on the Port Houston website(s) to increase awareness, deepen stakeholder engagement and promote the Port Houston brand.
Responsibilities
Analyze digital data to draw key recommendations around website, email marketing, and social media optimization
Serve as project lead for website redesign, website updates, plugins monitoring
Establish effective brand presence across variety of social media channels
Use video to help tell our story online
Conduct digital audits of the Port Houston brand online
Maintain digital dashboard of several different accounts
Coordinate with internal teams to identify priorities and create digital and social campaigns for a variety of Port initiatives
Write and send emails to stakeholders
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message and tone is consistent
Serve as the primary point of contact for website updates and revisions
Perform website analytics on a regular basis or as needed
Assist research, writing, and editing of printed and digital collateral
Maintain and help to evolve the voice of web communications by researching and writing for the Port Houston website, e-mails and social media
Conduct research on new content areas and maintain editorial calendar
Identify and assess new, under-leveraged or emerging digital channels of communication (e.g. apps, social media, mobile technologies, blogs, user-generated content, video) to determine the value in driving marketing objectives
Develop and execute paid social campaigns that integrate seamlessly with broader marketing strategies
Manage user experience on website
Stay abreast of social trends and best practices
Manage digital media budget
Act in accordance with Port Houston core values (respect, excellence, accountability, diligence, and you)
Perform other duties as needed
Education / Experience
Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or related major in a public or accredited private academic institution preferred
3+ years of related digital marketing experience required
Experience executing paid social media campaigns
Previous SEO experience
Proficiency in corporate social media and trends
Knowledge, Skills and Abilities
Knowledge of traditional and digital marketing
Knowledge of video and photo editing software such as Adobe
Knowledge of WordPress, and Hubspot or CRM platforms
Knowledge of digital publishing
Knowledge of blogging and email campaign development
Knowledge of social media marketing
Knowledge of social media technologies, platforms, and measurement techniques specifically Facebook, X, and LinkedIn, Instagram and YouTube
Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRM
Knowledge of creating/editing HTML for email and web
Verbal and written communication skills
Creativity and organizational skills
Ability to engage management decision makers and influencers
Ability to take a proactive approach to improve our communications and brand across all online channels
Ability to self-motivate and work independently
Ability to pay attention to detail
Ability to use good judgment when posting, replying, and sharing content
Ability to capture and post images via mobile
Key Competencies Required
Communication
Collaboration
Creativity and Innovation
Customer Focus
Information Monitoring
Organizational Agility
Work Environment Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high. To apply, please go to porthouston.com/careers. Port Houston is an equal opportunity employer and participates in the E-Verify program supervised by the U.S. Government.
Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Thank you for choosing Port Houston in your career search.
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr