Creative Director, Content Marketing Job at Roku in Santa Monica

Teamwork makes the stream work. Roku is changing how the world watches TV

About the team

Global Brand and Creative defines, expresses, and amplifies the Roku brand—setting the strategy and elevating our story with high‑quality creative, brand consistency and efficiency across the entire Roku portfolio. Within the Global Brand team, the Creative Studio partners across devices, product, marketing, and advertising to deliver integrated marketing campaigns and promotions that drive awareness, engagement, and brand affinity for Roku and its sub‑brands.

About the role

The Creative Director, Content Marketing leads the end‑to‑end creative strategy and execution for Roku’s streaming services portfolio (The Roku Channel, Roku Originals, Premium Subscriptions, Howdy, etc.). They will lead the development of creative campaigns for content and services partnering closely with Content, Marketing, Subscriptions and Viewer Product groups to deliver high‑quality creative with measurable impact. This role will oversee internal project managers, video, photo, design, web development, and motion creatives while managing a team of design and photography specialists focused on sports, originals, licensed content and seasonal campaign creative. The role also guides external agencies to ensure brand consistency, cultural resonance, and performance—reinforcing Roku’s standards for creative excellence.

What you’ll be doing

• Lead creative campaign development for seasonal, launch, and evergreen initiatives—from strategy to concept to production across key art, AV promos/trailers, native display, push, email, social, and on‑platform merchandising—working closely with our internal creative team of editors, designers, illustrators, animators, producers and project managers.
• Partner with cross‑functional content and product teams to translate business objectives into audience‑first creative that moves priority KPIs (engagement, repurchase, subscription) for The Roku Channel, Roku Originals, Howdy, Frndly, and Premium Subscriptions.
• Champion a culture of creative excellence—fostering experimentation and inspiring teams to do their best work through strong leadership, empathy and soft skills.
• Leverage AI with integrity to drive speed without compromising quality.
• Inspire, manage and grow a team of design creatives with experience to elevate how we brand and promote our content and streaming services.
• Direct external agencies and production partners, providing clear feedback and keeping work on‑brief, on‑brand and on‑time.
• Measure and iterate—working with marketing and analytics to test creative, learn fast, and optimize for impact.

Required Skills & Qualifications

• 10+ years of creative leadership in streaming entertainment, studio/network, or agency environments, with a portfolio of integrated campaigns for film/TV/streaming services.
• Proven excellence in brand storytelling across AV (trailers/promos), key art, digital/social, and on‑platform merchandising; comfortable working with motion/animation and post‑production if needed.
• Demonstrated success building campaigns that ladder to business outcomes (engagement, retention, subscription) delivering high‑quality creative with efficiency in a highly collaborative environment.
• Clear creative direction across design, copy and AV with the ability to give actionable feedback and elevate work quality while keeping teams engaged.
• Experience building and mentoring high‑performing, multidisciplinary teams with empathy and respect and managing external agencies/production partners with clarity and speed.
• Expert collaborator who can translate strategy into simple, resonant creative ideas and manage stakeholders across marketing, product, and operations with a partnership mindset.
• Working knowledge of CTV/OTT platforms and on‑device merchandising best practices; familiarity with testing/optimization frameworks is a plus.
• An online portfolio is required; include links (and passwords if applicable) demonstrating integrated campaign work.
• Bachelor’s and/or Master’s degree in a related field or equivalent practical experience.

Preferred Qualifications

• Strong understanding of streaming platform business and advertising business.
• Bilingual proficiency (English and Spanish) preferred.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits may include statutory and voluntary options such as healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement (401(k)/pension). Employees can take time off for vacation and other personal reasons to balance evolving work and life needs. Not every benefit is available in all locations or for every role—please consult your recruiter for details specific to your location.

The Roku Culture

Roku is a great place for people who want to work in a fast‑paced environment where everyone is focused on the company’s success rather than their own. We surround ourselves with people who are great at their jobs, easy to work with, and keep their egos in check. We appreciate a sense of humor. We believe a few highly talented folks can do more for less cost than many less‑talented teams. We are independent thinkers with big ideas who act boldly, move fast, and achieve extraordinary things through collaboration and trust.

Seniority level

Director

Employment type

Full‑time

Job function

Design, Art/Creative, and Information Technology

For California Only - The estimated annual salary for this position is between $197,000 - $260,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.