American Family Care
Community Liaison and Digital Marketing Specialist in Healthcare
American Family Care, Bakersfield, California, United States, 93399
Community Liaison and Digital Marketing Specialist in Healthcare
Join to apply for the
Community Liaison and Digital Marketing Specialist in Healthcare
role at
American Family Care
Company Overview American Family Care (AFC) is one of the largest primary and urgent care companies in the U.S., providing services seven days a week on a walk-in basis. ACF focuses on episodic treatment of acute illnesses and injuries, workers' compensation, and occupational medicine, with each location equipped with an onsite lab and in-house X‑ray capability. AFC is the parent company of AFC Franchising, LLC (AFCF). This position works directly with a franchised business location, and specific job duties and benefits may vary between franchises.
Job Summary Responsible for marketing and promoting AFC Urgent Care services to local businesses, physicians, schools, and consumers. This includes organizing community outreach events, building and maintaining local partnerships, and increasing awareness of AFC Urgent Care clinic in Bakersfield. Key goals include growing daily patient volume, expanding business partnerships, and strengthening brand recognition through targeted marketing, sales activities, and event engagement. The role also involves managing event elements, marketing materials, and giveaways to attract and win over potential clients.
Responsibilities
Organize and manage community events to increase local awareness and strengthen relationships with businesses, medical practices, and referral sources.
Develop and define target markets, business opportunities, and customers through data mining and research.
Create, manage, and optimize digital, social, and traditional marketing campaigns to build brand awareness.
Develop and execute tailored marketing strategies for urgent care and healthcare services.
Monitor key performance indicators (KPIs) to assess campaign effectiveness.
Collaborate with leadership to align marketing efforts with business goals.
Increase patient volume and maintain relationships with referral sources, community organizations, and stakeholders.
Stay informed on industry regulations and compliance requirements for marketing activities.
Build relationships with local businesses, insurance companies, and stakeholders in workers' compensation and personal injury for patient referrals.
Prepare and distribute informational materials (newsletters, flyers, social media updates).
Track outreach activities and maintain records of community interactions.
Support volunteer recruitment and partnership development.
Serve as a liaison for addressing community concerns and inquiries.
Qualifications
Bachelor’s degree or relevant education.
Successful experience developing, implementing, and achieving results with sales and marketing strategies.
Ability to conduct face-to-face sales appointments, cold and warm calling, including direct-to-consumer, business, and physicians.
Strong organization and communication skills.
Independent, motivated, and results-driven in establishing new business and following through with communication with all accounts, while being held accountable for business growth.
1–2 years experience organizing and managing community events.
1–2 years experience creating, managing, and optimizing campaigns across digital, social, and traditional platforms.
Proven track record of marketing success with measurable results (portfolio or case studies preferred).
Understanding of marketing strategies specific to healthcare/urgent care (required).
Fluency in Spanish preferred.
Medical knowledge or healthcare marketing background preferred.
Compensation $40,000 – $45,000 per year, commensurate with experience, with opportunity to grow compensation based on increased business.
Benefits
Paid time off, health insurance, dental insurance, vision, life insurance (eligible after 90 days).
Gas and cell phone reimbursement ($200 per month).
Retirement plan (eligible after 90 days of employment).
3 paid sick days annually.
401(k) with matching.
Bonus based on performance.
Flexible scheduling.
Great small business work environment.
We are an Equal Opportunity Employer.
Seniority Level Entry level
Employment Type Full-time
Job Function Other
Industries Medical Practices
#J-18808-Ljbffr
Community Liaison and Digital Marketing Specialist in Healthcare
role at
American Family Care
Company Overview American Family Care (AFC) is one of the largest primary and urgent care companies in the U.S., providing services seven days a week on a walk-in basis. ACF focuses on episodic treatment of acute illnesses and injuries, workers' compensation, and occupational medicine, with each location equipped with an onsite lab and in-house X‑ray capability. AFC is the parent company of AFC Franchising, LLC (AFCF). This position works directly with a franchised business location, and specific job duties and benefits may vary between franchises.
Job Summary Responsible for marketing and promoting AFC Urgent Care services to local businesses, physicians, schools, and consumers. This includes organizing community outreach events, building and maintaining local partnerships, and increasing awareness of AFC Urgent Care clinic in Bakersfield. Key goals include growing daily patient volume, expanding business partnerships, and strengthening brand recognition through targeted marketing, sales activities, and event engagement. The role also involves managing event elements, marketing materials, and giveaways to attract and win over potential clients.
Responsibilities
Organize and manage community events to increase local awareness and strengthen relationships with businesses, medical practices, and referral sources.
Develop and define target markets, business opportunities, and customers through data mining and research.
Create, manage, and optimize digital, social, and traditional marketing campaigns to build brand awareness.
Develop and execute tailored marketing strategies for urgent care and healthcare services.
Monitor key performance indicators (KPIs) to assess campaign effectiveness.
Collaborate with leadership to align marketing efforts with business goals.
Increase patient volume and maintain relationships with referral sources, community organizations, and stakeholders.
Stay informed on industry regulations and compliance requirements for marketing activities.
Build relationships with local businesses, insurance companies, and stakeholders in workers' compensation and personal injury for patient referrals.
Prepare and distribute informational materials (newsletters, flyers, social media updates).
Track outreach activities and maintain records of community interactions.
Support volunteer recruitment and partnership development.
Serve as a liaison for addressing community concerns and inquiries.
Qualifications
Bachelor’s degree or relevant education.
Successful experience developing, implementing, and achieving results with sales and marketing strategies.
Ability to conduct face-to-face sales appointments, cold and warm calling, including direct-to-consumer, business, and physicians.
Strong organization and communication skills.
Independent, motivated, and results-driven in establishing new business and following through with communication with all accounts, while being held accountable for business growth.
1–2 years experience organizing and managing community events.
1–2 years experience creating, managing, and optimizing campaigns across digital, social, and traditional platforms.
Proven track record of marketing success with measurable results (portfolio or case studies preferred).
Understanding of marketing strategies specific to healthcare/urgent care (required).
Fluency in Spanish preferred.
Medical knowledge or healthcare marketing background preferred.
Compensation $40,000 – $45,000 per year, commensurate with experience, with opportunity to grow compensation based on increased business.
Benefits
Paid time off, health insurance, dental insurance, vision, life insurance (eligible after 90 days).
Gas and cell phone reimbursement ($200 per month).
Retirement plan (eligible after 90 days of employment).
3 paid sick days annually.
401(k) with matching.
Bonus based on performance.
Flexible scheduling.
Great small business work environment.
We are an Equal Opportunity Employer.
Seniority Level Entry level
Employment Type Full-time
Job Function Other
Industries Medical Practices
#J-18808-Ljbffr