Natural Factors
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Digital Marketing Strategist
role at
Natural Factors
1 day ago Be among the first 25 applicants
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The Opportunity Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a
Digital Marketing Strategist
to lead the strategy and day-to-day optimization of our cross‑channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co‑op with brick‑and‑mortar partners. If you thrive in a fast‑paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you! We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.
This position pays: $90,000 - $115,000/year
A Day in The Life of A Digital Marketing Strategist
Build and execute full‑funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
Identify key market trends, new opportunities, potential challenges and solutions to drive business
Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
Ensure DSHEA‑complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
Lead strategies to leverage AI tools and build brand visibility in LLMs
You will work a set schedule of Monday to Friday 8:00am – 4:30pm
Hybrid option available for local candidates; remote option available for non‑local candidates. Our US office is located in Monroe, WA
What We're Looking for From You
Bachelor’s degree in: Marketing, Communications or similar
Minimum 7 years’ of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required
AI experience with leveraging tools and brand building in LLMs is highly desirable
What You Should Know About Us
Work for a Certified B Corp company who cares about its staff and has a meaningful mission to improve the lives and well‑being of its customers and the planet.
A chance to work on process improvement initiatives that will play a key role in business growth on Amazon
A dynamic and collaborative work environment where your expertise makes a real impact
Our Team's Favorite Perks and Benefits
A competitive total compensation package
Best‑in‑class benefits because we care about your health and wellness!
Physical Health
Outstanding medical, dental, vision plans
Health and dependent FSA
Employer‑paid life and long‑term disability insurance
Financial Health
401(k) with company match
Financial planning and education sessions
Discount on company products
Safety footwear allowance
Shift differentials for afternoon and night shift positions
On‑demand pay
Emotional Health
Wellness days – 10 days per year to use for personal days, mental health days, or sick days
Vacation days – 15 days per year
10 paid holidays per year
Employee Assistance Program (EAP)
Employee appreciation events and lunches
This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best! All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Wellness and Fitness Services
Referrals increase your chances of interviewing at Natural Factors by 2x
Get notified about new Digital Marketing Strategist jobs in
Monroe, WA .
Natural Factors is a leading manufacturer of nutritional supplements dedicated to enhancing the wellbeing of our customers.
#J-18808-Ljbffr
Digital Marketing Strategist
role at
Natural Factors
1 day ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
The Opportunity Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a
Digital Marketing Strategist
to lead the strategy and day-to-day optimization of our cross‑channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co‑op with brick‑and‑mortar partners. If you thrive in a fast‑paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you! We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.
This position pays: $90,000 - $115,000/year
A Day in The Life of A Digital Marketing Strategist
Build and execute full‑funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
Identify key market trends, new opportunities, potential challenges and solutions to drive business
Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
Ensure DSHEA‑complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
Lead strategies to leverage AI tools and build brand visibility in LLMs
You will work a set schedule of Monday to Friday 8:00am – 4:30pm
Hybrid option available for local candidates; remote option available for non‑local candidates. Our US office is located in Monroe, WA
What We're Looking for From You
Bachelor’s degree in: Marketing, Communications or similar
Minimum 7 years’ of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required
AI experience with leveraging tools and brand building in LLMs is highly desirable
What You Should Know About Us
Work for a Certified B Corp company who cares about its staff and has a meaningful mission to improve the lives and well‑being of its customers and the planet.
A chance to work on process improvement initiatives that will play a key role in business growth on Amazon
A dynamic and collaborative work environment where your expertise makes a real impact
Our Team's Favorite Perks and Benefits
A competitive total compensation package
Best‑in‑class benefits because we care about your health and wellness!
Physical Health
Outstanding medical, dental, vision plans
Health and dependent FSA
Employer‑paid life and long‑term disability insurance
Financial Health
401(k) with company match
Financial planning and education sessions
Discount on company products
Safety footwear allowance
Shift differentials for afternoon and night shift positions
On‑demand pay
Emotional Health
Wellness days – 10 days per year to use for personal days, mental health days, or sick days
Vacation days – 15 days per year
10 paid holidays per year
Employee Assistance Program (EAP)
Employee appreciation events and lunches
This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best! All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Wellness and Fitness Services
Referrals increase your chances of interviewing at Natural Factors by 2x
Get notified about new Digital Marketing Strategist jobs in
Monroe, WA .
Natural Factors is a leading manufacturer of nutritional supplements dedicated to enhancing the wellbeing of our customers.
#J-18808-Ljbffr