Rowan
Rowan is an innovative ear‑piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses and celebration to every customer with our joyful approach to piercings and jewelry.
Digital Media Analyst will be responsible for monitoring, optimizing, and reporting on paid media campaigns across Google, Meta, TikTok, and Snap, as well as supporting our email marketing efforts—from setup and execution to performance analysis.
What you’ll do:
Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok, and Snap platforms.
Assist in campaign setup, QA and tracking to ensure proper ad service and performance.
Support day‑to‑day campaign management, including creative updates, new ad creation, and targeting refinements.
Pull and synthesize performance data to generate actionable insights and recommendations.
Collaborate with the marketing team to ensure alignment with overall strategies and initiatives.
Email Marketing
Build, link, and track new marketing emails and automated flows.
Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze).
QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy.
Track and analyze key metrics and report insights to the team.
Analytics & Reporting
Pull and analyze performance data from multiple sources including Google Analytics and Shopify.
Build recurring and ad‑hoc reports to communicate performance results and insights.
Identify opportunities for optimization across paid and owned digital channels.
Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement.
What you bring to the table:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–3 years of experience in digital marketing, performance media, or analytics.
Hands‑on experience with digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads).
Familiarity with email marketing platforms.
Strong analytical skills with proficiency in Excel/Google Sheets.
Understanding of campaign tracking, pixels, and conversion events.
Excellent attention to detail and project‑management skills.
Collaborative mindset and ability to work cross‑functionally.
Full‑Time Benefits + Perks:
Medical/Dental/Vision Health Plans
Short and Long‑term Disability
Life Insurance
401(k) and Roth IRA Plans
Paid Parental Leave
Open PTO policy
Employee discounts on our amazing products!
$60,000 – $65,000 a year
Rowan is an equal opportunity employer. All applicants will be considered for employment without regard to race, religion, color, national origin, ancestry, physical or mental disability, genetic information, marital status, sex, gender identity, sexual orientation, age, or any other protected characteristic.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
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Digital Media Analyst will be responsible for monitoring, optimizing, and reporting on paid media campaigns across Google, Meta, TikTok, and Snap, as well as supporting our email marketing efforts—from setup and execution to performance analysis.
What you’ll do:
Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok, and Snap platforms.
Assist in campaign setup, QA and tracking to ensure proper ad service and performance.
Support day‑to‑day campaign management, including creative updates, new ad creation, and targeting refinements.
Pull and synthesize performance data to generate actionable insights and recommendations.
Collaborate with the marketing team to ensure alignment with overall strategies and initiatives.
Email Marketing
Build, link, and track new marketing emails and automated flows.
Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze).
QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy.
Track and analyze key metrics and report insights to the team.
Analytics & Reporting
Pull and analyze performance data from multiple sources including Google Analytics and Shopify.
Build recurring and ad‑hoc reports to communicate performance results and insights.
Identify opportunities for optimization across paid and owned digital channels.
Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement.
What you bring to the table:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–3 years of experience in digital marketing, performance media, or analytics.
Hands‑on experience with digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads).
Familiarity with email marketing platforms.
Strong analytical skills with proficiency in Excel/Google Sheets.
Understanding of campaign tracking, pixels, and conversion events.
Excellent attention to detail and project‑management skills.
Collaborative mindset and ability to work cross‑functionally.
Full‑Time Benefits + Perks:
Medical/Dental/Vision Health Plans
Short and Long‑term Disability
Life Insurance
401(k) and Roth IRA Plans
Paid Parental Leave
Open PTO policy
Employee discounts on our amazing products!
$60,000 – $65,000 a year
Rowan is an equal opportunity employer. All applicants will be considered for employment without regard to race, religion, color, national origin, ancestry, physical or mental disability, genetic information, marital status, sex, gender identity, sexual orientation, age, or any other protected characteristic.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
#J-18808-Ljbffr