TC Academy at Teachers College
Marketing Coordinator
Join TC Academy at the forefront of educational innovation! The Marketing Coordinator will ignite the visibility and impact of TC Academy’s transformative learning programs across four dynamic sectors: cutting‑edge professional development, executive education, precollege programs, and lifelong learning initiatives.
In this role you will orchestrate multi‑channel campaigns, create engaging content, and leverage digital platforms to amplify reach. You will thrive in a fast‑paced academic environment and be passionate about connecting learners with life‑changing educational opportunities.
Key Responsibilities Project and Campaign Coordination
Coordinate multi‑channel marketing campaigns from conception through completion, ensuring timely delivery and adherence to project timelines
Collaborate with internal stakeholders across academic departments, student services, and external vendors for integrated marketing initiatives
Manage project workflows, track deliverables, and coordinate resources to meet campaign objectives
Support development and implementation of recruitment campaigns for non‑credit and professional development programs
Assist with campaign performance analysis and provide regular progress reports to senior marketing staff
Content and Digital Marketing Development and Coordination
Create compelling marketing content for diverse audiences including working professionals, executives, educators, administrators, high school students and families, and lifelong learners
Develop and design copy for program materials, digital platforms, email campaigns, and website content that aligns with the department’s voice and TC Academy’s brand standards
Collaborate with the Brand and Creative Studio team to ensure consistent messaging across all marketing materials
Support content strategy development and maintain content calendars for various marketing channels
Coordinate content reviews and approvals through appropriate College channels
Social Media Creation and Management
Develop and execute social media strategies across platforms including Facebook, Instagram, LinkedIn, and emerging platforms
Create engaging social media content that showcases TC Academy’s offerings and success stories
Monitor social media channels, respond to inquiries, and engage with followers to build community
Track social media metrics and provide regular reporting on engagement, reach, and growth
Stay current with social media trends and best practices to enhance Teachers College’s digital presence
Event Coordination
Support planning and execution of TC Academy events such as information sessions, workshops, seminars, and networking events
Coordinate logistics for virtual and in‑person programs, including registration management, promotional materials, and post‑event follow‑up
Collaborate with program directors and faculty to promote upcoming opportunities
Assist with alumni relations events and advancement activities as needed
Manage event marketing materials and ensure brand consistency across all communications
Market Research
Conduct research on market trends, competitor programs, and industry best practices across professional, executive, precollege, and lifelong learning segments
Analyze target audiences to inform TC Academy marketing strategies
Support data collection and analysis for market research initiatives
Assist with survey development and data interpretation to guide marketing decision‑making
Provide insights on emerging trends in professional development and learning marketing
Vendor and Relationship Management
Manage relationships with external marketing vendors, agencies, and service providers
Coordinate vendor contracts, timelines, and deliverables in collaboration with senior staff
Serve as primary point of contact for routine vendor communications and project coordination
Assist with vendor selection processes and performance evaluations
Maintain vendor database and ensure compliance with College procurement policies
Reporting and Analysis
Develop and maintain marketing performance dashboards and reports for leadership review
Track and analyze key performance indicators (KPIs) for marketing campaigns and initiatives
Provide regular reporting on website analytics, email marketing metrics, social media performance, and campaign effectiveness
Support budget tracking and reporting for TC Academy marketing activities
Assist with the assessment of marketing ROI and recommend optimization strategies
Qualifications Required Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field
1–3 years of professional experience in marketing, communications, or related field
Strong written and verbal communication skills with excellent attention to detail
Demonstrated experience with social media management and content creation
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience with project coordination and managing multiple priorities simultaneously
Knowledge of digital marketing principles and best practices
Strong organizational skills and ability to work independently as well as collaboratively
Familiarity with WordPress and the T4 web content management system
Graphic design skills and experience with visual content creation using Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with marketing automation tools and the SalesForce CRM system
Preferred Qualifications
Experience in precollege, professional development, executive education, continuing education, or adult learning marketing
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
Knowledge of Google Analytics, SEO principles, and digital advertising
Experience with event planning and coordination
Experience with video production and multimedia content development
Knowledge of accessibility standards and inclusive marketing practices
Essential Skills and Competencies
Creative problem‑solving abilities and innovative thinking
Strong analytical skills and comfort with data interpretation
Excellent interpersonal skills and ability to work with diverse constituencies
Adaptability and flexibility in a fast‑paced academic environment
Professional demeanor and ability to represent Teachers College effectively
Interest in professional development, lifelong learning, and TC Academy’s mission of advancing educational and professional practice
Working Conditions and Environment
Standard business hours with occasional evening and weekend work for events and campaigns
Hybrid work arrangements are available by arrangement with the manager, typically 3 days in the office and 2 days remote, dependent upon operational needs
Fast‑paced collaborative environment requiring strong multitasking abilities
Regular interaction with faculty, staff, students, and external partners
Travel may be required for off‑campus events and activities
Compensation and Benefits Teachers College offers a competitive compensation package commensurate with experience and qualifications. Our comprehensive benefits package includes:
Health, dental, and vision insurance
Retirement savings plan with College contribution
Generous paid time off and holiday schedule
Professional development opportunities and tuition assistance
Access to Columbia University libraries and facilities
Transit benefits and flexible spending accounts
Life and disability insurance coverage
Application Instructions To apply, please submit the following materials:
Cover letter detailing your interest in Teachers College and qualifications for this position
Current resume highlighting relevant experience and skills
Portfolio of marketing work samples (optional but strongly encouraged)
Three professional references with contact information
#J-18808-Ljbffr
In this role you will orchestrate multi‑channel campaigns, create engaging content, and leverage digital platforms to amplify reach. You will thrive in a fast‑paced academic environment and be passionate about connecting learners with life‑changing educational opportunities.
Key Responsibilities Project and Campaign Coordination
Coordinate multi‑channel marketing campaigns from conception through completion, ensuring timely delivery and adherence to project timelines
Collaborate with internal stakeholders across academic departments, student services, and external vendors for integrated marketing initiatives
Manage project workflows, track deliverables, and coordinate resources to meet campaign objectives
Support development and implementation of recruitment campaigns for non‑credit and professional development programs
Assist with campaign performance analysis and provide regular progress reports to senior marketing staff
Content and Digital Marketing Development and Coordination
Create compelling marketing content for diverse audiences including working professionals, executives, educators, administrators, high school students and families, and lifelong learners
Develop and design copy for program materials, digital platforms, email campaigns, and website content that aligns with the department’s voice and TC Academy’s brand standards
Collaborate with the Brand and Creative Studio team to ensure consistent messaging across all marketing materials
Support content strategy development and maintain content calendars for various marketing channels
Coordinate content reviews and approvals through appropriate College channels
Social Media Creation and Management
Develop and execute social media strategies across platforms including Facebook, Instagram, LinkedIn, and emerging platforms
Create engaging social media content that showcases TC Academy’s offerings and success stories
Monitor social media channels, respond to inquiries, and engage with followers to build community
Track social media metrics and provide regular reporting on engagement, reach, and growth
Stay current with social media trends and best practices to enhance Teachers College’s digital presence
Event Coordination
Support planning and execution of TC Academy events such as information sessions, workshops, seminars, and networking events
Coordinate logistics for virtual and in‑person programs, including registration management, promotional materials, and post‑event follow‑up
Collaborate with program directors and faculty to promote upcoming opportunities
Assist with alumni relations events and advancement activities as needed
Manage event marketing materials and ensure brand consistency across all communications
Market Research
Conduct research on market trends, competitor programs, and industry best practices across professional, executive, precollege, and lifelong learning segments
Analyze target audiences to inform TC Academy marketing strategies
Support data collection and analysis for market research initiatives
Assist with survey development and data interpretation to guide marketing decision‑making
Provide insights on emerging trends in professional development and learning marketing
Vendor and Relationship Management
Manage relationships with external marketing vendors, agencies, and service providers
Coordinate vendor contracts, timelines, and deliverables in collaboration with senior staff
Serve as primary point of contact for routine vendor communications and project coordination
Assist with vendor selection processes and performance evaluations
Maintain vendor database and ensure compliance with College procurement policies
Reporting and Analysis
Develop and maintain marketing performance dashboards and reports for leadership review
Track and analyze key performance indicators (KPIs) for marketing campaigns and initiatives
Provide regular reporting on website analytics, email marketing metrics, social media performance, and campaign effectiveness
Support budget tracking and reporting for TC Academy marketing activities
Assist with the assessment of marketing ROI and recommend optimization strategies
Qualifications Required Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field
1–3 years of professional experience in marketing, communications, or related field
Strong written and verbal communication skills with excellent attention to detail
Demonstrated experience with social media management and content creation
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience with project coordination and managing multiple priorities simultaneously
Knowledge of digital marketing principles and best practices
Strong organizational skills and ability to work independently as well as collaboratively
Familiarity with WordPress and the T4 web content management system
Graphic design skills and experience with visual content creation using Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with marketing automation tools and the SalesForce CRM system
Preferred Qualifications
Experience in precollege, professional development, executive education, continuing education, or adult learning marketing
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
Knowledge of Google Analytics, SEO principles, and digital advertising
Experience with event planning and coordination
Experience with video production and multimedia content development
Knowledge of accessibility standards and inclusive marketing practices
Essential Skills and Competencies
Creative problem‑solving abilities and innovative thinking
Strong analytical skills and comfort with data interpretation
Excellent interpersonal skills and ability to work with diverse constituencies
Adaptability and flexibility in a fast‑paced academic environment
Professional demeanor and ability to represent Teachers College effectively
Interest in professional development, lifelong learning, and TC Academy’s mission of advancing educational and professional practice
Working Conditions and Environment
Standard business hours with occasional evening and weekend work for events and campaigns
Hybrid work arrangements are available by arrangement with the manager, typically 3 days in the office and 2 days remote, dependent upon operational needs
Fast‑paced collaborative environment requiring strong multitasking abilities
Regular interaction with faculty, staff, students, and external partners
Travel may be required for off‑campus events and activities
Compensation and Benefits Teachers College offers a competitive compensation package commensurate with experience and qualifications. Our comprehensive benefits package includes:
Health, dental, and vision insurance
Retirement savings plan with College contribution
Generous paid time off and holiday schedule
Professional development opportunities and tuition assistance
Access to Columbia University libraries and facilities
Transit benefits and flexible spending accounts
Life and disability insurance coverage
Application Instructions To apply, please submit the following materials:
Cover letter detailing your interest in Teachers College and qualifications for this position
Current resume highlighting relevant experience and skills
Portfolio of marketing work samples (optional but strongly encouraged)
Three professional references with contact information
#J-18808-Ljbffr