FirstChoice Hiring
Digital Marketing Manager - West Herr Automotive Group
FirstChoice Hiring, Buffalo, New York, United States, 14266
Join to apply for the Digital Marketing Manager - West Herr Automotive Group role at FirstChoice Hiring.
Income Range: $85,000 to $125,000+ commensurate with experience.
5+ Years in Automotive Digital Marketing Leadership, with Multi-Location Experience. Don’t Miss Out on this Unique and Rare Opportunity!
Position Overview The Digital Marketing Manager is responsible for creating and executing a unified digital marketing strategy across multiple dealership locations. This role drives measurable growth in leads, sales, and customer engagement by leveraging advanced technologies, data-driven insights, and innovative marketing practices.
Key Responsibilities
Develop and implement a cohesive digital marketing strategy for all rooftops.
Align campaigns with corporate objectives while tailoring for local market needs.
Utilize AI-driven analytics, marketing automation, and personalization tools.
Implement advanced attribution modeling and event-based analytics for ROI tracking.
Optimize for emerging search technologies and voice/AI-driven customer interactions.
Deploy programmatic advertising, dynamic retargeting, and video-first strategies.
Ensure mobile-first, fast-loading websites with optimized Vehicle Detail Pages (VDPs).
Drive local SEO dominance and manage online business profiles for all locations.
Oversee multi-channel campaigns (search, social, video, display) with data-driven optimization.
Build a cohesive social presence with engaging content and video storytelling.
Deliver monthly dashboards with actionable insights for leadership.
Key Performance Indicators (KPIs)
Cost per lead (CPL) and cost per acquisition (CPA).
Appointment set-to-show rate and conversion ratio, by source.
Engagement rate, average session duration, and VDP views.
CTR, impression share, and cost‑per‑conversion for paid campaigns.
Engagement rate, follower growth, and review response rate.
Gross Profit Per Unit (GPU) and marketing ROI across rooftops.
Achieve improvement in marketing ROI through data-driven strategies.
Increase qualified lead volume year-over-year. Ensure mobile optimization and 90+ Google Page Speed score for all sites.
Qualifications
Bachelor’s degree in marketing, business, or related field; MBA preferred.
5+ years in automotive digital marketing leadership, with multi-location experience.
Expertise in SEO, SEM, social advertising, analytics, and marketing automation. Understanding of GEO and consistent curiosity to ensure expertise exceeds pace of new technology.
Strong analytical skills and ability to manage $5M+ annual budget.
Preferred Skills
Google Ads & Analytics certifications, as well as certifications in Digital Marketing Strategies: Data, Automation, AI, and Analytics.
Experience with advanced attribution and omnichannel marketing strategies.
Familiarity with automotive retail platforms and inventory management systems.
How to Apply Join West Herr Automotive Group and lead the future of automotive digital marketing! Apply today via LinkedIn, Indeed, or directly at www.westherrjobs.com.
West Herr is an equal opportunity employee. Please visit https://westherrjobs.com/ for additional information.
West Herr Auto Group is the largest auto retailer in New York State. Voted Best Place to Work for 20 consecutive years. Better Business Bureau Ethics Award winner every eligible year since 1998. Ranked #2 Private Auto Group nationally in Reputation and Customer service. Learn more about us at www.westherrjobs.com.
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Income Range: $85,000 to $125,000+ commensurate with experience.
5+ Years in Automotive Digital Marketing Leadership, with Multi-Location Experience. Don’t Miss Out on this Unique and Rare Opportunity!
Position Overview The Digital Marketing Manager is responsible for creating and executing a unified digital marketing strategy across multiple dealership locations. This role drives measurable growth in leads, sales, and customer engagement by leveraging advanced technologies, data-driven insights, and innovative marketing practices.
Key Responsibilities
Develop and implement a cohesive digital marketing strategy for all rooftops.
Align campaigns with corporate objectives while tailoring for local market needs.
Utilize AI-driven analytics, marketing automation, and personalization tools.
Implement advanced attribution modeling and event-based analytics for ROI tracking.
Optimize for emerging search technologies and voice/AI-driven customer interactions.
Deploy programmatic advertising, dynamic retargeting, and video-first strategies.
Ensure mobile-first, fast-loading websites with optimized Vehicle Detail Pages (VDPs).
Drive local SEO dominance and manage online business profiles for all locations.
Oversee multi-channel campaigns (search, social, video, display) with data-driven optimization.
Build a cohesive social presence with engaging content and video storytelling.
Deliver monthly dashboards with actionable insights for leadership.
Key Performance Indicators (KPIs)
Cost per lead (CPL) and cost per acquisition (CPA).
Appointment set-to-show rate and conversion ratio, by source.
Engagement rate, average session duration, and VDP views.
CTR, impression share, and cost‑per‑conversion for paid campaigns.
Engagement rate, follower growth, and review response rate.
Gross Profit Per Unit (GPU) and marketing ROI across rooftops.
Achieve improvement in marketing ROI through data-driven strategies.
Increase qualified lead volume year-over-year. Ensure mobile optimization and 90+ Google Page Speed score for all sites.
Qualifications
Bachelor’s degree in marketing, business, or related field; MBA preferred.
5+ years in automotive digital marketing leadership, with multi-location experience.
Expertise in SEO, SEM, social advertising, analytics, and marketing automation. Understanding of GEO and consistent curiosity to ensure expertise exceeds pace of new technology.
Strong analytical skills and ability to manage $5M+ annual budget.
Preferred Skills
Google Ads & Analytics certifications, as well as certifications in Digital Marketing Strategies: Data, Automation, AI, and Analytics.
Experience with advanced attribution and omnichannel marketing strategies.
Familiarity with automotive retail platforms and inventory management systems.
How to Apply Join West Herr Automotive Group and lead the future of automotive digital marketing! Apply today via LinkedIn, Indeed, or directly at www.westherrjobs.com.
West Herr is an equal opportunity employee. Please visit https://westherrjobs.com/ for additional information.
West Herr Auto Group is the largest auto retailer in New York State. Voted Best Place to Work for 20 consecutive years. Better Business Bureau Ethics Award winner every eligible year since 1998. Ranked #2 Private Auto Group nationally in Reputation and Customer service. Learn more about us at www.westherrjobs.com.
#J-18808-Ljbffr