961 Interactive
961 Interactive, based in Las Vegas, is a performance-driven digital marketing agency specializing in strategy, growth, and revenue optimization. Serving clients across various industries such as hospitality, healthcare, legal, retail, and more, 961 Interactive leverages technology and data-driven insights to deliver measurable business improvements. The agency focuses on creating custom platform designs that align with client goals, ensuring effective performance and results. Its team is dedicated to applying innovative strategies to drive conversions and improve business outcomes.
Role Description The SEO Manager is responsible for leading the agency’s SEO practice across a diverse client portfolio. This role combines strategic leadership, hands‑on execution, team management, and direct client engagement. The ideal candidate can balance day‑to‑day optimizations with high‑level strategy and oversee consistent delivery across multiple verticals, including e‑commerce, professional services, hospitality, real‑estate, entertainment, and healthcare.
Qualifications Technical SEO Expertise
Experience with React/Next.js SEO, CMS platforms, and complex site structures.
Tools & Platforms Expertise
GA4, Google Search Console (GSC), Ahrefs, SEMrush, Screaming Frog, Looker Studio, Tag Manager, schema generators, and log file analysis tools.
CMS platforms such as WordPress, Shopify, Webflow, and Squarespace.
Leadership & Communication
Experience managing a small team (2–6 people).
Excellent client‑facing communication and presentation skills.
Ability to manage multiple projects simultaneously in a fast‑paced agency environment.
Analytical & Strategic Thinking
Strong data interpretation skills with the ability to turn insights into actionable strategies.
Proven track record of driving measurable organic growth across multiple verticals.
Responsibilities Develop SEO Strategies
Develop comprehensive SEO strategies covering technical, on‑page, off‑page, and content SEO.
Create individualized SEO roadmaps tailored to each client’s goals, industry, and competitive landscape.
Conduct in‑depth keyword research, market analysis, and growth forecasting.
Ensure SEO strategy integrates seamlessly with paid media, content, and overall marketing plans.
Execution & Optimization
Perform and oversee technical SEO audits, site structure reviews, and page‑level optimizations.
Manage keyword targeting, metadata optimization, internal linking, schema implementation, and site performance improvements.
Lead content optimization efforts, including brief creation, outlining, and providing SEO‑driven content recommendations.
Collaborate with developers on technical implementations and site improvements.
Oversee link‑building initiatives, including digital PR and high‑authority outreach.
Client Management
Serve as the primary SEO point of contact for assigned clients.
Present strategies, performance reports, and recommendations in client meetings.
Translate complex SEO concepts into clear, actionable insights for non‑technical stakeholders.
Ensure consistent communication and proactive performance reporting.
Lead, mentor, and support a team of SEO Specialists, Coordinators, and Analysts.
Establish quality standards for deliverables and review work before submitting it to clients and account managers.
Provide ongoing training, performance feedback, and skill development.
Assist with resource planning, workload balancing, and project prioritization.
Reporting & Insights
Build and maintain performance dashboards in Google Analytics 4 (GA4), Looker Studio, or other analytics tools.
Track KPIs such as rankings, organic traffic, conversions, engagement, and technical health.
Conduct quarterly and monthly strategic reviews to assess performance and identify opportunities for improvement.Use data and insights to refine strategies and drive continuous improvement.
Partner with paid media, creative, web dev, email, and content teams to deliver integrated strategies.
Participate in internal planning sessions for new client opportunities.
Work with account managers to support client retention and growth.
New Business Support
Assist with proposals, SEO audits for prospects, and pitch presentations.
Provide expertise on potential SEO opportunities and roadmaps during the sales process.
Professional Experience
4–7+ years in SEO roles, with at least 1–2 years in a leadership or senior strategist capacity.
Agency experience strongly preferred due to client diversity and fast‑paced environment.
PREFERRED QUALIFICATIONS
Experience with local SEO and multi‑location SEO strategies.
Familiarity with digital PR and link acquisition strategies.
Understanding of Conversion Rate Optimization (CRO) or User Experience (UX) optimization principles.
Experience working on site migrations, redesigns, and platform transitions.
Success Metrics
Organic traffic and keyword growth across client accounts.
Improved technical site health across managed properties.
Client retention and satisfaction scores.
Team output quality and efficiency.
Contribution to new business and cross‑service growth.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Marketing Services
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Role Description The SEO Manager is responsible for leading the agency’s SEO practice across a diverse client portfolio. This role combines strategic leadership, hands‑on execution, team management, and direct client engagement. The ideal candidate can balance day‑to‑day optimizations with high‑level strategy and oversee consistent delivery across multiple verticals, including e‑commerce, professional services, hospitality, real‑estate, entertainment, and healthcare.
Qualifications Technical SEO Expertise
Experience with React/Next.js SEO, CMS platforms, and complex site structures.
Tools & Platforms Expertise
GA4, Google Search Console (GSC), Ahrefs, SEMrush, Screaming Frog, Looker Studio, Tag Manager, schema generators, and log file analysis tools.
CMS platforms such as WordPress, Shopify, Webflow, and Squarespace.
Leadership & Communication
Experience managing a small team (2–6 people).
Excellent client‑facing communication and presentation skills.
Ability to manage multiple projects simultaneously in a fast‑paced agency environment.
Analytical & Strategic Thinking
Strong data interpretation skills with the ability to turn insights into actionable strategies.
Proven track record of driving measurable organic growth across multiple verticals.
Responsibilities Develop SEO Strategies
Develop comprehensive SEO strategies covering technical, on‑page, off‑page, and content SEO.
Create individualized SEO roadmaps tailored to each client’s goals, industry, and competitive landscape.
Conduct in‑depth keyword research, market analysis, and growth forecasting.
Ensure SEO strategy integrates seamlessly with paid media, content, and overall marketing plans.
Execution & Optimization
Perform and oversee technical SEO audits, site structure reviews, and page‑level optimizations.
Manage keyword targeting, metadata optimization, internal linking, schema implementation, and site performance improvements.
Lead content optimization efforts, including brief creation, outlining, and providing SEO‑driven content recommendations.
Collaborate with developers on technical implementations and site improvements.
Oversee link‑building initiatives, including digital PR and high‑authority outreach.
Client Management
Serve as the primary SEO point of contact for assigned clients.
Present strategies, performance reports, and recommendations in client meetings.
Translate complex SEO concepts into clear, actionable insights for non‑technical stakeholders.
Ensure consistent communication and proactive performance reporting.
Lead, mentor, and support a team of SEO Specialists, Coordinators, and Analysts.
Establish quality standards for deliverables and review work before submitting it to clients and account managers.
Provide ongoing training, performance feedback, and skill development.
Assist with resource planning, workload balancing, and project prioritization.
Reporting & Insights
Build and maintain performance dashboards in Google Analytics 4 (GA4), Looker Studio, or other analytics tools.
Track KPIs such as rankings, organic traffic, conversions, engagement, and technical health.
Conduct quarterly and monthly strategic reviews to assess performance and identify opportunities for improvement.Use data and insights to refine strategies and drive continuous improvement.
Partner with paid media, creative, web dev, email, and content teams to deliver integrated strategies.
Participate in internal planning sessions for new client opportunities.
Work with account managers to support client retention and growth.
New Business Support
Assist with proposals, SEO audits for prospects, and pitch presentations.
Provide expertise on potential SEO opportunities and roadmaps during the sales process.
Professional Experience
4–7+ years in SEO roles, with at least 1–2 years in a leadership or senior strategist capacity.
Agency experience strongly preferred due to client diversity and fast‑paced environment.
PREFERRED QUALIFICATIONS
Experience with local SEO and multi‑location SEO strategies.
Familiarity with digital PR and link acquisition strategies.
Understanding of Conversion Rate Optimization (CRO) or User Experience (UX) optimization principles.
Experience working on site migrations, redesigns, and platform transitions.
Success Metrics
Organic traffic and keyword growth across client accounts.
Improved technical site health across managed properties.
Client retention and satisfaction scores.
Team output quality and efficiency.
Contribution to new business and cross‑service growth.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Marketing Services
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