tesa
Marketing Communications Specialist
at
tesa
Are you ready to revolutionize tape with us?
At tesa, we are not just a team; we are collaborators who push boundaries and challenge the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers. We are passionate about making a difference! If you are a creative, dynamic marketer with a passion for driving results and optimizing marketing strategies, this role is for you.
Responsibilities
Collaborate, brainstorm, and propose new ideas for inbound marketing campaigns to drive brand awareness, customer engagement, and sales growth.
Own the regional strategy and content creation, ensuring cohesive brand messaging across all channels and touchpoints.
Oversee the regionalization of brochures and development of other promotional materials.
Coordinate the creation of compelling content for blogs, newsletters, and other marketing materials.
Guide the overall social media strategy in alignment with broader marketing goals and sales objectives.
Partner with the Marketing Events & Communication Specialist to develop and execute trade show communication strategies, including pre‑show promotions, on‑site branding, and post‑show follow‑up activities.
Align marketing efforts with business objectives by collaborating with Business Units.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
4+ years of marketing experience.
15‑20% travel required; must have a valid driver’s license.
Comprehensive knowledge in key areas of marketing, including SEO, social media, content marketing, email marketing, trade shows, and marketing automation.
Strong understanding of marketing principles, strategies, and tactics.
Excellent communicator and creative thinker who can use data to inform decisions.
Exceptional interpersonal, presentation, organizational, and prioritization skills.
Comfortable working collaboratively across teams in a dynamic, hybrid environment.
Proficiency in Adobe Creative Suite.
Strong analytical mindset with an understanding of marketing performance metrics.
Ability to stay current in marketing trends and news.
Location: Grand Rapids, MI
Salary: $54,995.00‑$74,405.00
Posted on: 11/21/25
#J-18808-Ljbffr
at
tesa
Are you ready to revolutionize tape with us?
At tesa, we are not just a team; we are collaborators who push boundaries and challenge the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers. We are passionate about making a difference! If you are a creative, dynamic marketer with a passion for driving results and optimizing marketing strategies, this role is for you.
Responsibilities
Collaborate, brainstorm, and propose new ideas for inbound marketing campaigns to drive brand awareness, customer engagement, and sales growth.
Own the regional strategy and content creation, ensuring cohesive brand messaging across all channels and touchpoints.
Oversee the regionalization of brochures and development of other promotional materials.
Coordinate the creation of compelling content for blogs, newsletters, and other marketing materials.
Guide the overall social media strategy in alignment with broader marketing goals and sales objectives.
Partner with the Marketing Events & Communication Specialist to develop and execute trade show communication strategies, including pre‑show promotions, on‑site branding, and post‑show follow‑up activities.
Align marketing efforts with business objectives by collaborating with Business Units.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
4+ years of marketing experience.
15‑20% travel required; must have a valid driver’s license.
Comprehensive knowledge in key areas of marketing, including SEO, social media, content marketing, email marketing, trade shows, and marketing automation.
Strong understanding of marketing principles, strategies, and tactics.
Excellent communicator and creative thinker who can use data to inform decisions.
Exceptional interpersonal, presentation, organizational, and prioritization skills.
Comfortable working collaboratively across teams in a dynamic, hybrid environment.
Proficiency in Adobe Creative Suite.
Strong analytical mindset with an understanding of marketing performance metrics.
Ability to stay current in marketing trends and news.
Location: Grand Rapids, MI
Salary: $54,995.00‑$74,405.00
Posted on: 11/21/25
#J-18808-Ljbffr