Honeywell
Lead Customer Marketing Specialist (Healthcare)
Apply for the
Lead Customer Marketing Specialist (Healthcare)
role at
Honeywell .
Business Group Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
Job Description As a
Lead Customer Marketing Specialist (Healthcare)
at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies.
You will collaborate closely with sales teams to understand customer needs, decision‑making processes, and go‑to‑market tactics, and you will create targeted marketing campaigns.
The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast‑paced environment.
You will report directly to the Sr. Manager of Vertical Marketing and work from one of our BA Strategic Locations on a hybrid schedule.
Your work will develop and execute targeted marketing strategies that drive customer engagement, loyalty, and order growth by strengthening relationships, enhancing brand perception, and contributing to the overall success and profitability of the company.
Key Responsibilities
Define the vertical strategy, document it in a white‑paper, and secure alignment from key stakeholders
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account‑based marketing
Develop and execute the marketing plan aligned with the short‑ and long‑term objectives to drive demand generation in the region
Analyze the competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with offering management and business leaders
Coordinate the need for material, communication, lead management, and agency support through shared services (COEs)
Co‑manage vertical events and partnerships, and participate in non‑specific vertical events as needed
Participate in customer visits to learn and engage firsthand with key target accounts
Utilize Global Design Models, and participate in enhancing both their usage and KPIs
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Monitor and report on the performance of vertical results, together with the COEs and data support group
Requirements
3+ years of experience in customer marketing or related roles
Dynamic and self‑motivated, thriving in a fast‑paced environment
Strong teamwork and collaboration skills
Innovative and creative thinking, encouraging new ideas and approaches for continuous improvement
Eager to learn and adapt to new technologies
Customer‑centric mindset, prioritizing understanding and meeting customer needs
Excellent problem‑solving, tackling complex challenges and finding effective solutions
Excellent communication and interpersonal skills
Results‑oriented, driven by measurable outcomes and exceeding targets
Passion for marketing and staying up to date with industry trends
Commitment to diversity and inclusion, believing a diverse workforce drives better innovation and business results
We Value
Bachelor’s degree in Marketing, Business, or related field
Master’s degree in Marketing or Business Administration (preferred)
Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful marketing programs
Strong leadership and project management abilities
Ability to think creatively and innovatively
Experience in managing and mentoring a team
Experience in the technology or manufacturing industry (preferred)
Benefits
Medical, Vision, Dental, and Mental Health benefits
Paid Vacation
401(k) plan / retirement benefits (as per regional policy)
Career Growth opportunities
Professional Development support
Annual base salary range for this position in Connecticut and Minnesota is $114,000 – $143,000.
Honeywell considers various factors when extending an offer, including the scope and responsibilities of the position, the candidate’s work experience, education and training, key skills, and market and business considerations.
About Us Honeywell helps organizations solve the world’s most complex challenges in automation, the future of aviation and energy transition.
As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by Honeywell Forge software – that help make the world smarter, safer, and more sustainable.
#J-18808-Ljbffr
Lead Customer Marketing Specialist (Healthcare)
role at
Honeywell .
Business Group Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
Job Description As a
Lead Customer Marketing Specialist (Healthcare)
at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies.
You will collaborate closely with sales teams to understand customer needs, decision‑making processes, and go‑to‑market tactics, and you will create targeted marketing campaigns.
The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast‑paced environment.
You will report directly to the Sr. Manager of Vertical Marketing and work from one of our BA Strategic Locations on a hybrid schedule.
Your work will develop and execute targeted marketing strategies that drive customer engagement, loyalty, and order growth by strengthening relationships, enhancing brand perception, and contributing to the overall success and profitability of the company.
Key Responsibilities
Define the vertical strategy, document it in a white‑paper, and secure alignment from key stakeholders
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account‑based marketing
Develop and execute the marketing plan aligned with the short‑ and long‑term objectives to drive demand generation in the region
Analyze the competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with offering management and business leaders
Coordinate the need for material, communication, lead management, and agency support through shared services (COEs)
Co‑manage vertical events and partnerships, and participate in non‑specific vertical events as needed
Participate in customer visits to learn and engage firsthand with key target accounts
Utilize Global Design Models, and participate in enhancing both their usage and KPIs
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Monitor and report on the performance of vertical results, together with the COEs and data support group
Requirements
3+ years of experience in customer marketing or related roles
Dynamic and self‑motivated, thriving in a fast‑paced environment
Strong teamwork and collaboration skills
Innovative and creative thinking, encouraging new ideas and approaches for continuous improvement
Eager to learn and adapt to new technologies
Customer‑centric mindset, prioritizing understanding and meeting customer needs
Excellent problem‑solving, tackling complex challenges and finding effective solutions
Excellent communication and interpersonal skills
Results‑oriented, driven by measurable outcomes and exceeding targets
Passion for marketing and staying up to date with industry trends
Commitment to diversity and inclusion, believing a diverse workforce drives better innovation and business results
We Value
Bachelor’s degree in Marketing, Business, or related field
Master’s degree in Marketing or Business Administration (preferred)
Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful marketing programs
Strong leadership and project management abilities
Ability to think creatively and innovatively
Experience in managing and mentoring a team
Experience in the technology or manufacturing industry (preferred)
Benefits
Medical, Vision, Dental, and Mental Health benefits
Paid Vacation
401(k) plan / retirement benefits (as per regional policy)
Career Growth opportunities
Professional Development support
Annual base salary range for this position in Connecticut and Minnesota is $114,000 – $143,000.
Honeywell considers various factors when extending an offer, including the scope and responsibilities of the position, the candidate’s work experience, education and training, key skills, and market and business considerations.
About Us Honeywell helps organizations solve the world’s most complex challenges in automation, the future of aviation and energy transition.
As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by Honeywell Forge software – that help make the world smarter, safer, and more sustainable.
#J-18808-Ljbffr