Activate Talent
Paid Media Specialist, Social
We're helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you'll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy. Responsibilities
Campaign Execution & Management
Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms. Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager. Implement influencer and publisher allowlisting strategies for content amplification. Monitor campaign performance and make tactical optimizations to improve efficiency. Manage budget pacing and allocation across campaigns and ad sets. Conduct regular account audits to identify optimization opportunities. Performance Monitoring & Optimization
Perform daily performance analysis and implement optimization recommendations. Execute A / B tests for audiences, creative, landing pages, and campaign settings. Support landing page testing and optimization initiatives for social media traffic. Monitor key metrics including CPA, ROAS, CTR, and conversion rates. Identify trends and anomalies in campaign performance and recommend solutions. Implement platform best practices for campaign optimization. Reporting & Analysis
Create daily, weekly, and monthly performance reports for leadership review. Track campaign performance against established KPIs and targets. Provide insights and recommendations based on performance data analysis. Support attribution analysis and multi-touch customer journey reporting. Maintain organized documentation of campaign strategies and results. Creative & Testing Support
Collaborate with creative teams to implement and test new creative assets. Execute creative rotation strategies to prevent ad fatigue. Monitor creative performance and provide data-driven feedback. Support creative briefing process with performance insights. Maintain creative asset libraries and performance documentation.
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We're helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you'll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy. Responsibilities
Campaign Execution & Management
Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms. Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager. Implement influencer and publisher allowlisting strategies for content amplification. Monitor campaign performance and make tactical optimizations to improve efficiency. Manage budget pacing and allocation across campaigns and ad sets. Conduct regular account audits to identify optimization opportunities. Performance Monitoring & Optimization
Perform daily performance analysis and implement optimization recommendations. Execute A / B tests for audiences, creative, landing pages, and campaign settings. Support landing page testing and optimization initiatives for social media traffic. Monitor key metrics including CPA, ROAS, CTR, and conversion rates. Identify trends and anomalies in campaign performance and recommend solutions. Implement platform best practices for campaign optimization. Reporting & Analysis
Create daily, weekly, and monthly performance reports for leadership review. Track campaign performance against established KPIs and targets. Provide insights and recommendations based on performance data analysis. Support attribution analysis and multi-touch customer journey reporting. Maintain organized documentation of campaign strategies and results. Creative & Testing Support
Collaborate with creative teams to implement and test new creative assets. Execute creative rotation strategies to prevent ad fatigue. Monitor creative performance and provide data-driven feedback. Support creative briefing process with performance insights. Maintain creative asset libraries and performance documentation.
#J-18808-Ljbffr