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Modern Realty

Founding Marketer/Head of Growth

Modern Realty, California, Missouri, United States, 65018

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About Modern Realty Modern Realty is an AI-powered real estate brokerage. Our platform operates with an

Automation Index above 90% . We are one of the top-performing agents in the Bay Area, and we’re now scaling, testing channels, refining our offer, and building the consumer experience that hooks our ICP.

Who We’re Building For (ICP) First-time homebuyers and upwardly mobile professionals, typically 25–40, tech-savvy, and data-driven. They’re engineers, doctors, and designers, people who want to do it right and feel confident every step of the way. They’re anxious, high-performing, and seek transparency, expertise, and emotional reassurance in a process that’s historically opaque. Your work will shape how this audience discovers, engages with, and ultimately trusts Modern Realty. Every experiment brings us closer to a frictionless home-buying journey.

What You’ll Do At Modern Realty, every team member can propose an experiment, you’ll help shape the hypotheses, contribute your own ideas, and turn them into live A/B tests, ensuring every insight is backed by data and speed. Hypothesis → Launch → Measure → Iterate.

Design and run channel experiments (paid, organic, SMS, referral, social, and partnerships) to validate what drives qualified clients.

Test and refine offers (fast-close, AI home search, lender integrations, instant CMA, etc.) that resonate with our ICP.

Collaborate with engineering to spin up lightweight landing pages, onboarding flows, and automations for rapid testing.

Translate insights into product features, working with design and product to make winning offers part of the core experience.

Must-Haves

Background in

consumer

product experimentation or marketplace growth.

Proven ability to design, launch, and analyze growth experiments across multiple consumer channels (paid, organic, referral, SMS, social, partnerships).

Strong grasp of analytics and attribution. Skilled at turning ideas into structured A/B tests with measurable outcomes; you can take a hypothesis from brainstorm to live test the same day.

Deep curiosity about human behavior, why people buy, what builds trust, and how to design experiences that feel inevitable.

Excellent communication skills; you make data and insights understandable, actionable, and inspiring.

You take the work seriously and aim for excellence, but bring energy, creativity, and zero pretense— we work a lot, move fast, but have fun doing it.

Nice-to-Haves

Experience in proptech, fintech, or other high-trust consumer verticals.

Familiarity with AI-driven experiences or automated funnels.

Experience shaping offer strategy or consumer messaging for high-consideration purchases.

Previous startup or early-stage growth experience where you’ve worn multiple hats.

Why You’ll Love Working Here

High-velocity culture:

Ideas should be live, not in decks; every team member can propose an experiment, and you’ll be directly contributing but also turning those ideas into reality.

Massive opportunity:

Help build the consumer product that redefines how people buy homes, in one of the largest markets on earth.

Proven traction:

Already a top-performing Bay Area real-estate team with strong client results and product-market signal.

Engineering support:

You bring the insight and structure; our tech team can build what’s needed to scale it.

Strong founding team:

Work directly with experienced operators and founders building an AI-first brokerage.

About the interview

Screening call from our CEO, Raffi

Take-home assessment

On-site interview

This role is based in person in San Francisco, CA (not remote).

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