Product and Content Marketing Specialist Job at AimHire in Denver

Product and Content Marketing Specialist

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This range is provided by AimHire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $125,000.00/yr

Product & Content Marketing Manager

Salary Range: $115–$125K/year + 10% bonus

AimHire is partnering with a leading SaaS organization to hire a creative, strategic, and highly hands‑on Product & Content Marketing Manager. This person will own go‑to‑market storytelling, content strategy, social presence, community engagement, and field/event marketing initiatives.

Reporting directly to the VP of Marketing and collaborating closely with Demand Generation, Product, and Sales, this role is ideal for a versatile marketer who excels at the intersection of product positioning, content creation, and multi‑channel execution.

You’ll craft compelling product narratives, lead GTM planning for major launches, manage brand voice and consistency across platforms, reinvigorate the customer community, and play a significant role in an upcoming rebrand and website reskin project. This is a senior individual‑contributor role designed for someone who loves being hands‑on, shaping messaging, and driving measurable impact.

Product Marketing & GTM Execution

• Own go-to-market planning for product launches, feature releases, and major updates.
• Develop launch briefs, positioning, messaging, and target audience definitions.
• Translate product capabilities into clear, value‑driven customer narratives.
• Ensure consistent messaging across the website, campaigns, and sales materials.
• Support visibility on analyst and review platforms (G2, Gartner, Capterra, etc.).
• Manage the editorial calendar and deliver content across owned channels.
• Produce and oversee blogs, eBooks, case studies, reports, videos, and sales materials.
• Align all content with product messaging, ICP pain points, and marketing pillars.
• Partner with Demand Generation on campaign and website optimization (SEO‑focused).
• Maintain tone, voice, and visual consistency across all assets.

Social Media & Brand Visibility

• Manage the company’s social channels and elevate brand voice.
• Repurpose long‑form content into high‑engagement formats.
• Track performance and optimize based on KPIs.
• Support community, influencer, and partner initiatives through organic promotion.

Field Marketing & Event Execution

• Plan and manage presence at trade shows, conferences, and road shows.
• Own all event logistics, budgets, collateral, and internal coordination.
• Build event assets (presentations, signage, swag, content).
• Partner with Sales and Demand Gen on pre‑ and post‑event campaigns.

Community Management

• Revive, lead, and grow the customer/prospect community.
• Create engagement programs, facilitate discussions, and connect customers, prospects, and advocates.
• Build relationships with industry influencers and thought leaders.
• Drive participation in webinars, eBooks, social campaigns, and live sessions.

Special Project – Rebrand & Website Reskin

• Lead development of the new brand messaging framework (value proposition, tone, voice).
• Own website content and messaging updates with narrative and SEO alignment.
• Audit and update all existing collateral (decks, one‑pagers, case studies, event materials).

Qualifications

• 5–8 years of experience in B2B SaaS marketing (product marketing or integrated marketing preferred).
• Proven track record managing product launches and multi‑channel GTM programs.
• Exceptional storytelling, writing, and editing skills.
• Experience supporting brand refresh, website content, or messaging initiatives.
• Proficiency with AI‑assisted content and creative tools.
• Strong project management, coordination, and cross‑functional collaboration.
• Comfortable operating as a senior, hands‑on IC in a lean, fast‑paced environment.

Why This Company?

The company is a fast‑growing SaaS leader offering immersive, hands‑on experiences that help global software organizations improve customer acquisition, onboarding, and retention. They work with well‑recognized enterprise brands across multiple industries.

Employee Benefits

• Hybrid work model in Downtown Denver
• Medical, Dental, and Vision benefits
• 401(k)
• Flexible PTO
• 12 paid holidays
• Onsite gym
• Provided parking

AimHire is an equal opportunity employer.