Purely Optimal is hiring: Media Buyer Specialist (Full-Stack Growth + Funnel Str

Media Buyer Specialist (Full-Stack Growth + Funnel Strategist)

3 days ago Be among the first 25 applicants.

This range is provided by Purely Optimal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$65,000.00/yr - CA$120,000.00/yr

Overview

We are scaling multiple fast‑growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we're on the hunt for a world‑class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion. This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full‑funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.

We're looking for a true direct response killer—someone who can write high‑converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.

What You'll Own

• Media Buying Across Paid Social + Search: Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop; daily analysis of campaign performance to optimize creative, audiences, bidding, and spend; ruthless focus on ROAS, CAC, and LTV.
• Conversion Rate Optimization + Funnel Strategy: Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells; lead A/B tests across pages, hooks, CTAs, and offers; turn performance data into actionable testing roadmaps.
• Direct Response Copywriting That Sells: Write (or guide) ads, headlines, lead‑ins, advertorials, and VSL scripts that drive conversions; match copy angles to customer psychology and platform behavior.
• Funnel + Offer Creation: Architect new funnels from scratch to launch new products or verticals; coordinate landing page design, copy, and structure with internal or external designers; leverage proven DR frameworks to continuously launch and test new offers.
• Ownership & Strategic Growth Leadership: Set KPIs, manage budgets, and hold yourself accountable to results; collaborate closely with founders and marketing leadership; build and eventually lead a small performance team as we scale.

Requirements

What You Bring

• Expert in Paid Social (Meta, TikTok) and Google Ads: 2–5+ years of hands‑on media buying with proven results; experience managing 6–7 figure budgets with measurable growth outcomes.
• Direct Response Copywriting + CRO Mastery: You can write, test, and optimize ads, landing pages, and funnel copy that converts; deep experience running A/B tests and optimizing every stage of the funnel.
• Funnel Builder with Results: You've built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar; bonus if you've launched offers in supplements, telehealth, or consumer SaaS.
• Strategic + Tactical: You think like a CMO but execute like a performance operator; you don't wait for creative assets or landing pages—you build them yourself or drive the process forward.
• Self‑Starter with High Standards: You thrive in fast‑paced, entrepreneurial environments; you own your outcomes, track your metrics, and move fast.
• Timezone: Must be available to work in Pacific Time (PST) hours.

Benefits

Why Join Us?

• Competitive base salary + performance bonuses tied to growth.
• Multi‑brand exposure across supplements, telehealth, AI/automation, and more.
• Take full ownership of campaigns, funnels, and growth strategy—no red tape.
• Join a fast‑paced, performance‑driven team that rewards results.
• Opportunity to grow into Head of Growth or CMO‑level role as we scale.