Digital Content Producer Job at The University of Texas at Austin in Austin

Digital Content Producer

Department: Dell Medical School

Position Open To: All Applicants

Weekly Scheduled Hours: 40

FLSA Status: Exempt

Earliest Start Date: Immediately

Position Duration: Expected to Continue

Location: AUSTIN, TX

Purpose

As Dell Medical School embarks on the next chapter of its evolution — building an integrated academic health system — the Digital Content Producer plays a key role in how the institution engages audiences. Reporting to the Director of Digital Engagement, this position supports the creation, publication and optimization of content that strengthens visibility, reputation and engagement across Dell Medical School and UT Health Austin digital channels. The Digital Content Producer collaborates closely with colleagues across Marketing and Communications to plan, produce and maintain high-quality multimedia, web and email content that aligns with institutional goals and brand standards.

Responsibilities

• Produce, edit, and publish content for web, email and other digital platforms to ensure clarity, accessibility and alignment with institutional priorities.
• Edit and refine content submissions for structure, clarity and tone, providing both developmental and copyediting support to ensure alignment with brand voice and editorial standards.
• Manage editorial calendars for digital content, ensuring timely updates and consistency across platforms.
• Support the ongoing maintenance and optimization of Dell Medical School and UT Health Austin websites using Adobe Experience Manager (AEM).
• Apply SEO and accessibility best practices to improve user experience and search visibility.
• Collaborate with the Director of Digital Engagement and platform administrators to implement content governance and quality control standards.
• Stay informed of emerging marketing and communications technologies, with a focus on identifying tools and trends that support strategic goals.
• Proactively evaluate and apply new platforms, systems and innovations — including generative AI and automation — to enhance content strategy, audience engagement, and team workflows.

Email & Digital Campaign Support

• Develop and publish email newsletters and digital communications using CRM and marketing automation tools.
• Support campaign execution, testing and performance tracking in alignment with digital engagement strategies.
• Assist in segmenting and targeting audiences to improve message relevance and impact.

Required Qualifications

• Bachelor’s degree in communications, marketing, journalism, digital media, or a related field, or equivalent combination of education and experience.
• 3 years of experience producing and managing content for digital platforms such as websites, email campaigns, or multimedia storytelling channels.
• Demonstrated proficiency with web content management systems (preferably Adobe Experience Manager or a similar enterprise CMS).
• Strong writing and editing skills with the ability to translate complex topics into clear, compelling content for diverse audiences.
• Working knowledge of search engine optimization (SEO), web accessibility standards, and user experience principles.
• Experience collaborating with cross-functional teams including writers, designers, developers, and communications professionals.
• Familiarity with digital analytics tools such as Google Analytics 4 or Adobe Analytics for tracking and reporting performance metrics.

Preferred Qualifications

• Five or more years of professional experience in digital content strategy, production, or communications, ideally within higher education, health care, or mission-driven organizations.
• Advanced proficiency with Adobe Experience Manager (AEM), including template management, tagging, and content governance workflows.
• Experience with marketing automation or customer relationship management (CRM) systems (e.g., Salesforce, Slate, or similar platforms).
• Demonstrated ability to manage complex projects, coordinate multiple stakeholders, and meet deadlines in a fast-paced environment.
• Strong understanding of accessibility compliance (WCAG 2.1 or higher) and inclusive design practices for digital communications.
• Familiarity with emerging technologies in digital marketing and communications, including automation tools and generative AI.

Salary Range

$62,700 + depending on qualifications

Working Environment / Equipment

• Standard office equipment
• Repetitive use of a keyboard
• May be exposed to occupational hazards such as communicable diseases, bloodborne pathogens, ionizing and non-ionizing radiation, hazardous medications and disoriented or combative patients, or others.

Required Materials

• Resume/CV
• Three work references with contact information; at least one reference should be from a supervisor
• Letter of interest

Application Instructions

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional required materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that all required materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current university employee, log in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional required materials (letter of interest, references, etc.) that were noted above.

Employment Eligibility

Regular staff who have been employed in their current position for at least six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents must be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

Compliance

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.