Steele Brands Management LLC is hiring: Graphic Designer in Wayzata

Description

We are looking for a brand-obsessed, concept-driven Graphic Designer who wants to do far more than push pixels. This is a role for someone who wants to shape a fast-growing, national lifestyle brand and influence how hundreds of thousands of people experience CRISP & GREEN and PURALIMA every day. We’re looking for a creative partner!

Someone who:

• Loves ideating AND executing
• Thinks in campaigns, stories, and brand worlds
• Wants to participate in concepting
• Thrives in a fast-paced, entrepreneurial environment
• Wants to build something real and lasting

The Graphic Designer plays a central role in defining and growing the visual identity of CRISP & GREEN and PURALIMA. Guided by brand strategy and creative direction, this person creates fresh, high-quality visual assets across digital, social, in-store, environmental, packaging, campaigns, events, and more. This person is equally comfortable sketching ideas for a new seasonal menu direction as they are laying out a printed piece or working with a photographer on mood + composition.

RESPONSIBILITIES:

Creative Ideation + Brand Building

• Participate in creative development from concept to execution—bringing original ideas, visual POV, and brand-first thinking
• Contribute to campaign development, naming, seasonal creative concepts, and cross-brand initiatives
• Help evolve the visual identity systems for CRISP & GREEN and PURALIMA as we expand nationally

Design Execution

• Create high-quality, on-brand designs across a wide range of deliverables (menus, social, digital ads, in-store signage, packaging, merchandising, franchise sales collateral, product launches, etc.)
• Build polished mockups and prototypes to bring ideas to life
• Develop storyboards, shot lists, and art direction for photo + video content
• Translate strategy and marketing briefs into compelling visual concepts

Content Creation

• Support and co-lead photo and video shoots, including styling, shot composition, lighting direction, and asset oversight
• Use strong photography and photo-editing skills to produce content that aligns with our brand world
• Partner with social media and marketing teams to ideate and create content that performs (platform-specific best practices, trend-aware, thumb-stopping)

Cross-Functional Collaboration

• Work with cross-functional partners across marketing, menu innovation, franchise development, operations, and local store marketing
• Support franchisees with creative requests while protecting brand integrity
• Ensure assets are organized, accessible, and updated using modern workflows and systems

Innovation + Trends

• Stay on top of emerging design, food, fashion, culture, wellness, and social trends
• Identify modern creative opportunities: motion graphics, UX/UI enhancements, environmental design, AR content, etc.
• Help push the creative bar higher every quarter

Requirements

• Bachelor’s degree in related field preferred
• 3–5+ years of experience in brand, digital, or lifestyle design
• Strong portfolio demonstrating brand building, conceptual thinking, and multi-channel design
• Expert in Adobe Creative Cloud; familiarity with Figma and motion tools a plusStrong eye for photography, styling, and visual storytelling
• Experience working with (or appetite to learn) environmental design, packaging, or merch
• Thrives in a fast-paced growth environment and comfortable with evolving priorities
• Self-starter who brings energy, ideas, and proactive thinking
• Passion for health, wellness, lifestyle, hospitality, or food is a plus