Manager, Campus & Influencer Marketing Job at Her Campus Media in New York

Her Campus Media is the #1 media portfolio for college students and Gen Z. We are a mission‑driven media powerhouse focused on amplifying the voices of young women and unlocking opportunities for the next generation. Our mission is to support, celebrate, inspire, amplify and equip Gen Z to realize their dreams as individuals and for society. We also power full‑service, integrated marketing programs for the world’s top brands, partnering with us to create authentic, meaningful connections with our audience.

Our team is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team, most of whom identify as women, committed to building a dynamic and inclusive organization. Visit our Careers page to learn more about our culture at hercampusmedia.com/careers.

Final salary offered to the selected candidate will be based on factors including but not limited to skills, experience, and other considerations.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.

Responsibilities

• Oversee post‑sale community campaign strategy and execution on digital, experiential, and sampling programs.
• Strategize, review and approve campaign briefs, materials and guidelines for influencers.
• Oversee the creation, execution, and vetting of influencer applications; approve target influencers and conduct outreach and follow‑ups as needed.
• Serve as the main point of contact for influencers who participate in campaigns.
• Set and manage community compensation budgets and advise team members on fee negotiation during execution.
• Create and review community campaign agreements, ensuring all legal requirements are met.
• Collaborate cross‑departmentally on influencer marketing initiatives and serve as a point of contact for clients.
• Support Community Leadership during the proposal phase of community marketing campaigns.
• Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners.
• Report and leverage data and analytics to optimize and expand processes and offerings.
• Help strategize and implement community programming, resources, and initiatives relating to community marketing and campaign performance.

Qualifications

• Bachelor’s degree (or other college degree) preferred.
• 5+ years of full‑time campaign management/influencer marketing experience, ideally at an agency in client‑facing roles.
• Demonstrated strong interest and knowledge in community building, influencer marketing, and the college marketing industry.
• Excellent oral, written and verbal communication skills.
• Rigorous attention to detail and eye for design.
• Superior organizational and time‑management abilities.
• Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus.