Public Relations Specialist Job at Czinger Vehicles in Los Angeles

Purpose

Czinger Vehicles is seeking an experienced and passionate Public Relations Representative to serve as the voice of our brand across automotive, luxury, technology, and lifestyle media landscapes. This role will develop and execute comprehensive PR strategies with a strong focus on both Digital and Traditional media, positioning Czinger as a leader in hypercar performance and manufacturing innovation.

The Role

Media Relations & Strategy

• Develop and execute integrated PR campaigns across digital and traditional platforms in automotive, luxury, entertainment, technology, and lifestyle verticals.
• Cultivate and maintain relationships with journalists, editors, influencers, and content creators across digital and traditional media outlets.
• Identify and secure high-impact media opportunities including feature articles, reviews, interviews, and broadcast segments.
• Manage media inquiries and serve as the primary point of contact for press relations.
• Coordinate exclusive vehicle experiences, factory tours, and media drives for key automotive journalists and influencers.

Content Development & Storytelling

• Craft compelling press releases, media kits, brand narratives, and talking points that communicate Czinger's unique position in digital manufacturing and hypercar performance.
• Develop story angles that appeal to diverse audiences from automotive enthusiasts to technology innovators and luxury consumers.
• Create and maintain a robust content calendar aligned with product launches, industry events, and company milestones.
• Work closely with leadership to articulate technical innovations in accessible, engaging ways.

Campaign Management & Execution

• Plan and execute PR campaigns for vehicle launches, track records, partnerships, and company announcements.
• Coordinate cross‑functional collaboration with marketing, events, and engineering teams to ensure cohesive messaging.
• Manage logistics for media events, press conferences, and VIP experiences.
• Track and analyze media coverage, PR metrics, and campaign effectiveness with regular reporting to leadership.

Brand Positioning & Thought Leadership

• Position company executives and key team members as thought leaders in automotive innovation, manufacturing technology, design, motorsport, etc.
• Identify speaking opportunities, award submissions, and industry recognition programs.
• Monitor industry trends and competitive landscape to identify opportunities for Czinger to lead conversations.
• Manage crisis communications and reputation management as needed.

Digital & Social Integration

• Collaborate with digital marketing teams to amplify PR efforts across social media platforms.
• Engage with online automotive communities, forums, and digital influencers.
• Monitor online sentiment and engage in reputation management across digital channels.
• Coordinate with content creators for authentic brand storytelling across YouTube, Instagram, and emerging platforms.

Basic Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 5+ years of experience in public relations, preferably with automotive, luxury, or technology brands.
• Proven track record of securing high‑profile media placements in top‑tier publications.
• Established relationships with automotive media (MotorTrend, Road & Track, Car and Driver, Top Gear, etc.) and luxury lifestyle outlets.
• Exceptional written and verbal communication skills with ability to craft compelling narratives.
• Strong understanding of the automotive industry, hypercar segment, and luxury consumer landscape.
• Experience managing multiple campaigns simultaneously with strong organizational skills.
• Proficiency with media monitoring tools, PR software, and analytics platforms.
• Ability to work independently and collaboratively in a fast‑paced, innovative environment.

Preferred Qualifications

• Deep passion for automotive performance, engineering, and manufacturing innovation.
• Experience with early‑stage or high‑growth automotive/technology companies.
• Connections within entertainment and celebrity circles with interest in exclusive automotive products.
• Understanding of advanced manufacturing, Industry 4.0, or digital transformation narratives.
• Experience coordinating international media relations and global PR campaigns.
• Background in crisis communications and reputation management.
• Familiarity with the Southern California automotive and technology ecosystems.

Work Environment

• This position is based at our Los Angeles, California headquarters with occasional travel for media events, industry conferences, and automotive gatherings.

Pay Range

$95,400 USD – $131,175 USD

What We Offer

• Competitive salary, equity plan, and discretionary results‑based incentive bonus opportunities.
• Paid vacation, sick time, company holidays, and year‑end shutdown.
• Paid parental leave.
• Comprehensive health and wellness benefits with HMO and Premium PPO options.
• Company‑sponsored life insurance and short‑ and long‑term disability coverage.
• Reimbursement opportunities for learning and development initiatives.
• Collaborative, dynamic, high‑performing environment within a fast‑paced, mission‑driven company.

Equal Employment Opportunity

Equal Employment Opportunity MyCompany offers inclusive employment opportunities and encourages qualified candidates from diverse backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status. Our company participates in E‑Verify to confirm eligibility to work in the United States.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Automotive
• Location: Los Angeles, California