Lead Web Developer Job at Entravision Communications in McAllen

About Entravision

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine‑learned bidding algorithms and demand-side platforms on a global scale.

In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Lead Web Developer

McAllen, TX | Full Time

Summary

Entravision is seeking an experienced, innovative, and results‑driven Lead Web Developer to join our Technology team. This in‑office role, with hybrid flexibility, offers the opportunity to play a pivotal role in leading the development, enhancement, and optimization of our digital platforms. As part of our dynamic Technology organization, you will contribute to cutting‑edge projects that drive our digital presence forward while guiding and mentoring a team of developers.

Key Responsibilities

1. Web Development & Backend Systems Leadership

• Lead the development and maintenance of WordPress‑based websites using custom themes and plugins.
• Architect and implement custom WordPress functionality using PHP.
• Oversee MySQL database management for data storage and retrieval.
• Direct the configuration and maintenance of Ubuntu/Nginx servers.
• Oversee the development of front‑end features using HTML, CSS, JavaScript, React, and Vue.js.
• Establish standards and ensure cross‑browser compatibility and mobile responsiveness.
• Lead efforts to monitor and optimize site performance, SEO, Core Web Vitals, and web accessibility.

2. Advertising & Monetization Strategy

• Lead the implementation and management of advertising integrations using Google Ad Manager and programmatic advertising.
• Develop strategies to optimize ad placements for viewability and revenue generation.
• Direct the integration of tracking pixels and advanced analytics tools.
• Collaborate strategically with marketing teams on sponsored content and branded experiences.

3. Mobile & Cross‑Platform Development

• Ensure seamless, high‑quality web‑to‑app integrations.
• Champion mobile‑first development strategies and Progressive Web Apps (PWAs).
• Manage mobile ad SDKs, push notifications, and authentication APIs.

4. Project Management & Stakeholder Reporting

• Manage and report on the progress and status of several key development projects on a regular basis to stakeholders and the manager.
• Lead integration of third‑party APIs (social media, advertising, analytics).
• Establish and maintain robust WordPress security through updates and vulnerability patching.
• Direct implementation of caching and advanced performance optimization strategies.
• Oversee version control and deployments using Git.
• Drive and participate in Agile development processes.

Qualifications & Skills

Technical Skills

• Strong PHP (8.3) coding skills with deep knowledge of OOP principles.
• Proficiency in HTML, CSS, JavaScript, and TypeScript.
• Advanced WordPress Framework (6.7.1) expertise.
• Expertise in MySQL (8) database management.
• Extensive experience with Ubuntu (24.04)/Nginx server administration.
• Deep knowledge of caching systems (Redis, Memcached).
• RESTful and GraphQL API development experience.
• Advanced analytics platforms proficiency.
• A/B testing and Conversion Rate Optimization (CRO) understanding.

Experience and Leadership

• Minimum 5 years of related professional web development experience.
• A minimum of 5 years of experience monetizing websites.
• Proven track record of effective people management, coaching, and technical leadership.
• Proficiency in digital advertising technologies.
• Website security expertise.
• Social media marketing pixels implementation experience.
• Cloud hosting services experience.
• Experience working on news websites is a plus.
• Proven track record of mobile‑friendly development.

Other Skills

• Collaboration: Proven ability to work effectively with and lead cross‑functional teams.
• Communication: Strong technical and non‑technical communication abilities, especially for stakeholder reporting.
• Problem‑solving: Advanced troubleshooting and analytical thinking.
• Time management: Exceptional ability to prioritize and manage multiple key projects and deadlines.
• Adaptability: Flexibility in learning new technologies and processes.
• Initiative: Highly self‑motivated with ability to work independently and drive team goals.
• Attention to detail: Precision in code writing and debugging.
• Client focus: Deep understanding of business requirements and user needs.
• Leadership: Proven ability to guide technical decisions, mentor others, and foster team growth.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY

Reports directly to

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E‑Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E‑Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply.