Demand Generation / Growth Marketer Job at SuperSonic POS in Tampa

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SuperSonic is a fast-growing POS and payments platform built for convenience stores, gas stations, and retailers. We combine POS, back office, and payments into one integrated system so merchants can run their stores, accept every major payment method, and see real-time insights across their business.

We’re looking for a Demand Generation Manager in Tampa to help us turn interest into a predictable pipeline of qualified meetings and new merchants.

The Role

You’ll be our first dedicated Demand Gen / Growth marketer—a hands‑on individual contributor who owns the marketing funnel from lead to qualified opportunity.

You’ll plan and run integrated campaigns across:

• LinkedIn thought leadership and company presence
• Our newsletter
• Traditional channels like postcards/direct mail

You’ll work closely with:

• The CEO (deeply involved in product and GTM check‑ins)
• Our Chief of Staff (your day‑to‑day manager and marketing coordinator)
• Our sales team (outbound + closing)
• Two marketers focused on social/content and events/field marketing

If you like building campaigns, working in CRM/automation tools, and proving your impact with clear numbers, you’ll fit in well.

What You’ll Do

Drive Pipeline with Integrated Campaigns

• Design and run campaigns that combine:
• Email and nurture programs
• Outbound support for BDRs
• Postcards/direct mail and other traditional touches
• LinkedIn posts and thought leadership content (from our execs and brand)
• Newsletter sends and follow‑up sequences
• Align each campaign with clear goals: qualified meetings, opportunities, and new merchants.

Own the Funnel & Reporting

• Help define and track the funnel from lead → meeting → opportunity → live merchant.
• Build and maintain simple, clear dashboards showing:
• Which campaigns and channels are performing
• Conversion rates between funnel stages
• Use data to decide what to scale, stop, or experiment with next.

Support Outbound & Sales

• Work with sales leadership and BDRs to:
• Align on target accounts and segments
• Build and refine email sequences and touch patterns
• Provide content and offers that improve response and meeting rates
• Gather feedback from the field and use it to improve future campaigns.
• Set up and manage email flows for:
• New leads and inquiries
• “Not yet” or stalled opportunities
• Reactivation of older contacts
• Coordinate newsletter content and cadence, and ensure newsletter subscribers are brought into relevant nurture programs and sales motions.

Collaborate on Content, Social, and Events

• Partner with our social/content marketer to:
• Turn wins, installs, and product updates into posts and email content
• Support LinkedIn thought leadership for the company and execs
• Partner with our events marketer to:
• Wrap campaigns around events (before, during, after)
• Track meetings and opportunities generated from those efforts

What We’re Looking For

• 4–6 years of experience in B2B demand generation, growth marketing, or marketing operations, ideally in SaaS, fintech, or a similar space.
• Hands‑on experience with:
• A CRM (e.g., HubSpot, Salesforce, or similar)
• Building and measuring campaigns that drive leads and opportunities
• Comfortable working directly with sales, listening to real‑world feedback, and adjusting campaigns based on it.
• Strong with numbers: you like looking at funnel metrics and using data to make decisions.
• Scrappy and execution‑focused: you can build v1 yourself, launch it, and iterate quickly.

Nice to have (not required)

• Experience in payments, POS, merchant services, or retail
• Experience supporting an outbound sales team
• Experience with direct mail/postcards or other traditional marketing channels

What Success Looks Like (First 6–12 Months)

• A noticeable increase in qualified meetings and opportunities driven by marketing.
• A small set of repeatable campaigns and playbooks (digital + postcard/direct mail + LinkedIn/newsletter) that the team can rely on.
• Clear visibility into which channels, campaigns, and segments perform best—and a roadmap for where to invest more.