Digital Media Specialist Job at Central Garden & Pet in Atlanta

Digital Media Specialist – Central Garden & Pet

Join our digital marketing team under the Paid Media Lead! This newly created role is ideal for someone who thrives on hands‑on campaign management, creative testing, and delivering impactful performance insights. The hybrid Atlanta office position will manage and optimize media campaigns across platforms such as Meta, Google, and TikTok, and play a key role in reporting and operational improvement.

Key Responsibilities

• Manage digital marketing campaigns daily, including campaign setup, configuration, budget input and pacing; identify optimization opportunities to drive performance improvements.
• Monitor, interpret, and act on campaign KPIs with a performance‑first mindset.
• Maintain current expertise on evolving ad tech and platform best practices.
• Evaluate performance weekly to identify high‑performing ads, surface key insights, and present results to the wider team.
• Create presentations summarizing paid media performance and highlight wins and opportunities for improvement.
• Identify inefficiencies in paid media workflows and propose solutions; implement tools or processes to improve campaign execution, reporting, and collaboration.
• Participate in cross‑functional initiatives and special projects.

Qualifications

• MUST have experience directly setting up and managing campaigns in ad platforms like Meta, Google Ads and TikTok.
• Strong marketing instincts and the ability to spot winning creative; solid understanding of key advertising metrics and optimization tactics.
• Clear communicator to simplify complexity for non‑technical stakeholders; comfortable presenting and speaking in cross‑functional settings.
• High attention to detail, self‑starter attitude, and proactive problem solver.
• Leverages AI for efficiency, augmenting abilities, and learning new skills with a pulse on the latest in paid media, trends, tools, and community knowledge.

Minimum Experience & Education

• BA/BS degree in Marketing, Communications, or related field, or relevant job experience.
• 2–3 years of hands‑on paid media experience in‑platform (Meta, Google, TikTok, etc.).

Benefits Package & Employee Programs

• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life and Short‑Term Disability Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401(k) with 3% company match and annual employer discretionary contribution.
• Paid vacation, holidays, and sick time.
• Employee Assistance Program.
• Discounts on pet supplies, cell phones, movie tickets, gym memberships, and more.
• Education Assistance (college degrees and professional certifications).
• Referral Program with a cash bonus.
• Access to thousands of free online courses.
• Access to on‑demand pay.
• Paid parental leave.

Central Garden & Pet Company (NASDAQ: CENT) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high‑quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry‑Morse®, Four Paws®, Kaytee®, K&H®, Nylabone®, and Pennington®, with strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.