PragerU is hiring: Director, Social Media in Los Angeles

Location: Los Angeles, California (on‑site)

Our mission is to promote American values through the creative use of digital media, technology and edu‑tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal for four years in a row.

Are you obsessed with the power of social media and driven to do work that matters? Do you have a sharp eye for compelling content, a deep understanding of digital trends, and a passion for shaping the conversation around pro‑American values? If so, we want you on our team.

What You’ll Do

• Oversee and help approve social media content and posts across X, Instagram, YouTube, Facebook, TikTok, Rumble, and podcasts
• Lead the execution of a results‑driven social media strategy with a focus on video views, subscriber growth, web traffic, app downloads, and donations
• Create, optimize, and manage daily content that leverages breaking news and trending topics
• Ensure all content aligns with our mission, values, and brand voice
• Track, analyze, and optimize reporting on key performance metrics to drive strategy decisions
• Elevate our storytelling through high‑impact, timely campaigns
• Collaborate across teams to capture in‑the‑moment content that fuels engagement

What You Bring To The Table

• 8‑10+ years of experience in social media, digital marketing, or a related field
• A deep understanding of social media strategy, audience growth, and content trends
• A track record of success on platforms like YouTube, X, Twitter, Facebook, TikTok, and Instagram
• The ability to juggle multiple projects, plan ahead, and meet tight deadlines
• Exceptional writing, communication, preparation, and organizational skills
• A passion for digital storytelling and the ability to turn insights into action
• A strong leader and team player who thrives in a fast‑paced environment, inspires collaboration, and knows how to rally a team toward success
• An analytical, problem‑solving mindset and strong discernment and tenacity

How to Apply

First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

Salary Range

The salary target for this role is $130,000 – $170,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.