Activision
Senior Growth Marketing Manager, Unannounced Game | Irvine, CA
Activision, Irvine, California, United States, 92713
Team Name:
Marketing Job Title:
Senior Growth Marketing Manager, Unannounced Game Location:
Irvine, CA or Remote Requisition ID:
R026403 Overview
Blizzard Entertainment is looking for a passionate, data-driven, and strategic Senior Growth Marketing Manager for a 6 month contract to design and execute player engagement strategies for an unannounced title. As a key member of the Lifecycle Marketing team, you’ll play a critical role in shaping how players experience this new world—from their first interaction through long-term engagement and retention. You’ll help build the lifecycle foundation ahead of global launch, developing CRM frameworks, audience segmentation models, and personalized player journeys that support onboarding, live service engagement, and reactivation. The ideal candidate combines deep CRM expertise with a love for live-service gaming and a proven ability to turn insights into measurable, player-centric outcomes. In this role, you’ll partner closely with cross-functional partners to define and deliver best-in-class lifecycle programs that evolve alongside the game’s live service strategy – connecting players to content, community, and each other through meaningful and timely communications. This is a 6 month temporary position. Responsibilities
Key Responsibilities Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: Strategy & Frameworks Architect the lifecycle marketing ecosystem for a new Blizzard game IP—defining CRM data flows, automation triggers, and segmentation logic that power player engagement. Design cross-channel journey frameworks that integrate in-game signals, behavioral data, and content cadence. Partner with Product and Analytics to align lifecycle programs with retention, engagement, and content goals. Build the infrastructure for onboarding, retention and reactivation programs that adapt dynamically to player behavior. Data Intelligence & Optimization Lead experimentation frameworks that connect CRM activity to core KPIs like retention, churn prevention, and lifetime value. Collaborate with Data Science to develop predictive models for engagement and monetization. Translate complex datasets into actionable recommendations for content, communication, and product strategy. Establish lifecycle dashboards and measurement standards to track player journey health across channels. Innovation & Automation Evaluate and pilot emerging CRM technologies, personalization tools, and cross-channel automation solutions. Partner with cross-functional partners to evolve platform capabilities and ensure systems scalability and data accuracy. Define QA, compliance, and data hygiene standards for CRM operations. Create testing frameworks that inform broader Blizzard marketing best practices. Cross-Functional Leadership Serve as the lifecycle SME in go-to-market planning, providing insight into player engagement strategy and communication rhythm. Collaborate with Creative, Product, and Live Ops to ensure CRM content and triggers align with player motivations and franchise voice. Represent Lifecycle Marketing in leadership reviews, franchise syncs, and global marketing forums. Mentor peers and regional teams on lifecycle strategy, data literacy, and experimentation. Operational Excellence Drive consistency, reliability, and quality across all lifecycle communications. Ensure alignment with global privacy, opt-in, and localization standards. Document CRM frameworks, decision logic, and best practices for cross-team reference and scalability. Qualifications
Player Profile Minimum Experience 8+ years' experience in CRM, Lifecycle, or Retention Marketing (gaming, entertainment, or live-service preferred). Proven success architecting multi-channel CRM ecosystems or lifecycle programs at scale. Advanced expertise in CRM platforms (Braze, Salesforce Marketing Cloud, Iterable, or equivalent). Strong proficiency with segmentation, experimentation, and performance analytics; SQL or Looker familiarity a plus. Experience influencing senior cross-functional partners in complex, data-rich environments. Skills & Competencies Operates with autonomy and confidence; defines systems and frameworks rather than executing predefined ones. Expert analytical thinker who connects player behavior to strategic business outcomes. Exceptional communicator—able to translate data insights into persuasive storytelling and action. Collaborative and resilient; thrives in ambiguity and builds clarity through process and experimentation. Passion for gaming, live-service models, and Blizzard’s player-first philosophy. Bonus Points Experience launching or supporting early-stage titles or building CRM programs from the ground up. Experience partnering with engineering and data teams on lifecycle automation or platform enhancements. Familiarity with machine learning-driven segmentation or personalization systems. Global marketing experience and cultural fluency. Your Platform
Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. has a global presence and is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC, consoles, and mobile. Our World
Activision Blizzard, Inc., is one of the world's largest interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to beloved franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our network reaches hundreds of millions of monthly active users in many countries. We are committed to a diverse and inclusive environment and offer a range of benefits to promote well-being. We are committed to providing reasonable accommodation to individuals with disabilities. If you require an accommodation to apply, please email accommodationrequests@activisionblizzard.com. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Rewards
We provide a suite of benefits including medical, dental, vision, life and disability insurance; 401(k) with company match; paid holidays and vacation; mental health and wellbeing programs; and other voluntary benefits. Eligibility may vary by employment type and location. For more details, visit benefits pages or contact your Talent Professional for location-specific information.
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Marketing Job Title:
Senior Growth Marketing Manager, Unannounced Game Location:
Irvine, CA or Remote Requisition ID:
R026403 Overview
Blizzard Entertainment is looking for a passionate, data-driven, and strategic Senior Growth Marketing Manager for a 6 month contract to design and execute player engagement strategies for an unannounced title. As a key member of the Lifecycle Marketing team, you’ll play a critical role in shaping how players experience this new world—from their first interaction through long-term engagement and retention. You’ll help build the lifecycle foundation ahead of global launch, developing CRM frameworks, audience segmentation models, and personalized player journeys that support onboarding, live service engagement, and reactivation. The ideal candidate combines deep CRM expertise with a love for live-service gaming and a proven ability to turn insights into measurable, player-centric outcomes. In this role, you’ll partner closely with cross-functional partners to define and deliver best-in-class lifecycle programs that evolve alongside the game’s live service strategy – connecting players to content, community, and each other through meaningful and timely communications. This is a 6 month temporary position. Responsibilities
Key Responsibilities Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: Strategy & Frameworks Architect the lifecycle marketing ecosystem for a new Blizzard game IP—defining CRM data flows, automation triggers, and segmentation logic that power player engagement. Design cross-channel journey frameworks that integrate in-game signals, behavioral data, and content cadence. Partner with Product and Analytics to align lifecycle programs with retention, engagement, and content goals. Build the infrastructure for onboarding, retention and reactivation programs that adapt dynamically to player behavior. Data Intelligence & Optimization Lead experimentation frameworks that connect CRM activity to core KPIs like retention, churn prevention, and lifetime value. Collaborate with Data Science to develop predictive models for engagement and monetization. Translate complex datasets into actionable recommendations for content, communication, and product strategy. Establish lifecycle dashboards and measurement standards to track player journey health across channels. Innovation & Automation Evaluate and pilot emerging CRM technologies, personalization tools, and cross-channel automation solutions. Partner with cross-functional partners to evolve platform capabilities and ensure systems scalability and data accuracy. Define QA, compliance, and data hygiene standards for CRM operations. Create testing frameworks that inform broader Blizzard marketing best practices. Cross-Functional Leadership Serve as the lifecycle SME in go-to-market planning, providing insight into player engagement strategy and communication rhythm. Collaborate with Creative, Product, and Live Ops to ensure CRM content and triggers align with player motivations and franchise voice. Represent Lifecycle Marketing in leadership reviews, franchise syncs, and global marketing forums. Mentor peers and regional teams on lifecycle strategy, data literacy, and experimentation. Operational Excellence Drive consistency, reliability, and quality across all lifecycle communications. Ensure alignment with global privacy, opt-in, and localization standards. Document CRM frameworks, decision logic, and best practices for cross-team reference and scalability. Qualifications
Player Profile Minimum Experience 8+ years' experience in CRM, Lifecycle, or Retention Marketing (gaming, entertainment, or live-service preferred). Proven success architecting multi-channel CRM ecosystems or lifecycle programs at scale. Advanced expertise in CRM platforms (Braze, Salesforce Marketing Cloud, Iterable, or equivalent). Strong proficiency with segmentation, experimentation, and performance analytics; SQL or Looker familiarity a plus. Experience influencing senior cross-functional partners in complex, data-rich environments. Skills & Competencies Operates with autonomy and confidence; defines systems and frameworks rather than executing predefined ones. Expert analytical thinker who connects player behavior to strategic business outcomes. Exceptional communicator—able to translate data insights into persuasive storytelling and action. Collaborative and resilient; thrives in ambiguity and builds clarity through process and experimentation. Passion for gaming, live-service models, and Blizzard’s player-first philosophy. Bonus Points Experience launching or supporting early-stage titles or building CRM programs from the ground up. Experience partnering with engineering and data teams on lifecycle automation or platform enhancements. Familiarity with machine learning-driven segmentation or personalization systems. Global marketing experience and cultural fluency. Your Platform
Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. has a global presence and is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC, consoles, and mobile. Our World
Activision Blizzard, Inc., is one of the world's largest interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to beloved franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our network reaches hundreds of millions of monthly active users in many countries. We are committed to a diverse and inclusive environment and offer a range of benefits to promote well-being. We are committed to providing reasonable accommodation to individuals with disabilities. If you require an accommodation to apply, please email accommodationrequests@activisionblizzard.com. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Rewards
We provide a suite of benefits including medical, dental, vision, life and disability insurance; 401(k) with company match; paid holidays and vacation; mental health and wellbeing programs; and other voluntary benefits. Eligibility may vary by employment type and location. For more details, visit benefits pages or contact your Talent Professional for location-specific information.
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