We Are Rosie
Campaign Activation & Management
Execute end-to-end campaign setup trafficking and optimization across programmatic video (DV360 Amazon DSP) and streaming audio platforms (Spotify Ad Studio audio programmatic)
Develop and implement advanced targeting strategies to reach prospective students based on academic interests demographics geography and enrollment intent signals
Manage daily optimizations across audience segments creative variations bid strategies and inventory sources to drive enrollment KPIs (inquiries applications campus visits)
Lead trafficking operations across platforms ensuring proper tagging tracking and attribution measurement
Monitor campaign pacing delivery and performance against goals; proactively adjust tactics to meet or exceed targets
Strategic Optimization & Innovation
Partner with planning and analytics teams to translate enrollment marketing objectives into executable programmatic strategies
Leverage supply path optimization (SPO) and data strategies to maximize reach and efficiency among student audiences
Apply learnings across platforms to improve overall campaign performance (e.g. creative insights from CTV applied to streaming audio)
Identify and test new programmatic tactics inventory sources or data segments relevant to reaching Gen Z audiences
Stay current on platform updates beta opportunities and education-specific inventory (campus streaming services student-focused podcasts etc.)
Analysis & Reporting
Analyze daily campaign performance data to identify trends optimization opportunities and potential issues
Contribute to weekly monthly and quarterly performance reports with clear insights and recommendations
Develop and maintain campaign dashboards that provide visibility into key metrics for internal and client stakeholders
Communicate performance narrative that connects media activity to enrollment outcomes
Provide strategic recommendations based on data analysis to inform future campaign planning
Relationship Management
Build strong relationships with platform representatives (Google Amazon Spotify) to access beta opportunities and technical support
Collaborate with media partners to secure preferred inventory access or value-added opportunities
Maintain clear communication with internal investment planning and client teams regarding deliverables and timelines
Proactively surface issues to Investment Director with proposed solutions
Partner with creative and analytics teams to improve campaign effectiveness
Qualifications
3 years of hands‑on programmatic buying experience in an advertising agency environment
Expert‑level proficiency with DV360 and Campaign Manager (CM360) required
Experience with Amazon DSP strongly preferred
Deep understanding of programmatic video (CTV OLV) and streaming audio activation and optimization
Proven track record managing complex campaign structures across multiple clients and programs
Advanced Excel skills for data analysis budget tracking and performance reporting
Strong PowerPoint skills for presenting performance insights and recommendations
Knowledge of ad‑serving technologies tracking implementation and attribution methodologies
Experience with supply and data ecosystems including DMPs CDPs and data onboarding
Ideal Candidate Demonstrates
Higher education marketing experience or demonstrated understanding of student recruitment challenges
Expertise reaching Gen Z audiences through programmatic channels
Strong analytical and mathematical abilities for rapid optimization decision‑making
Ability to shift priorities quickly during fast‑paced recruitment cycles (application deadlines enrollment periods)
Proactive problem‑solving approach with solutions‑oriented mindset
Excellent verbal and written communication skills for client‑facing interactions
Bachelors degree in marketing communications advertising or related field
Additional Information Success Metrics
Achievement of enrollment KPIs (cost per inquiry cost per application cost per enrollment)
Campaign delivery and pacing accuracy (meeting impression and budget goals)
Efficiency improvements through ongoing optimization (reducing CPM / CPV while maintaining quality)
Implementation of innovative tactics or beta opportunities that drive performance lift
Quality of insights and recommendations provided in reporting
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work: Yes
Employment Type: Contract
Key Skills Employee Relations, Machine Shop, Crystal Report, Content Marketing, Analytics
Experience: years
Vacancy: 1
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Execute end-to-end campaign setup trafficking and optimization across programmatic video (DV360 Amazon DSP) and streaming audio platforms (Spotify Ad Studio audio programmatic)
Develop and implement advanced targeting strategies to reach prospective students based on academic interests demographics geography and enrollment intent signals
Manage daily optimizations across audience segments creative variations bid strategies and inventory sources to drive enrollment KPIs (inquiries applications campus visits)
Lead trafficking operations across platforms ensuring proper tagging tracking and attribution measurement
Monitor campaign pacing delivery and performance against goals; proactively adjust tactics to meet or exceed targets
Strategic Optimization & Innovation
Partner with planning and analytics teams to translate enrollment marketing objectives into executable programmatic strategies
Leverage supply path optimization (SPO) and data strategies to maximize reach and efficiency among student audiences
Apply learnings across platforms to improve overall campaign performance (e.g. creative insights from CTV applied to streaming audio)
Identify and test new programmatic tactics inventory sources or data segments relevant to reaching Gen Z audiences
Stay current on platform updates beta opportunities and education-specific inventory (campus streaming services student-focused podcasts etc.)
Analysis & Reporting
Analyze daily campaign performance data to identify trends optimization opportunities and potential issues
Contribute to weekly monthly and quarterly performance reports with clear insights and recommendations
Develop and maintain campaign dashboards that provide visibility into key metrics for internal and client stakeholders
Communicate performance narrative that connects media activity to enrollment outcomes
Provide strategic recommendations based on data analysis to inform future campaign planning
Relationship Management
Build strong relationships with platform representatives (Google Amazon Spotify) to access beta opportunities and technical support
Collaborate with media partners to secure preferred inventory access or value-added opportunities
Maintain clear communication with internal investment planning and client teams regarding deliverables and timelines
Proactively surface issues to Investment Director with proposed solutions
Partner with creative and analytics teams to improve campaign effectiveness
Qualifications
3 years of hands‑on programmatic buying experience in an advertising agency environment
Expert‑level proficiency with DV360 and Campaign Manager (CM360) required
Experience with Amazon DSP strongly preferred
Deep understanding of programmatic video (CTV OLV) and streaming audio activation and optimization
Proven track record managing complex campaign structures across multiple clients and programs
Advanced Excel skills for data analysis budget tracking and performance reporting
Strong PowerPoint skills for presenting performance insights and recommendations
Knowledge of ad‑serving technologies tracking implementation and attribution methodologies
Experience with supply and data ecosystems including DMPs CDPs and data onboarding
Ideal Candidate Demonstrates
Higher education marketing experience or demonstrated understanding of student recruitment challenges
Expertise reaching Gen Z audiences through programmatic channels
Strong analytical and mathematical abilities for rapid optimization decision‑making
Ability to shift priorities quickly during fast‑paced recruitment cycles (application deadlines enrollment periods)
Proactive problem‑solving approach with solutions‑oriented mindset
Excellent verbal and written communication skills for client‑facing interactions
Bachelors degree in marketing communications advertising or related field
Additional Information Success Metrics
Achievement of enrollment KPIs (cost per inquiry cost per application cost per enrollment)
Campaign delivery and pacing accuracy (meeting impression and budget goals)
Efficiency improvements through ongoing optimization (reducing CPM / CPV while maintaining quality)
Implementation of innovative tactics or beta opportunities that drive performance lift
Quality of insights and recommendations provided in reporting
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work: Yes
Employment Type: Contract
Key Skills Employee Relations, Machine Shop, Crystal Report, Content Marketing, Analytics
Experience: years
Vacancy: 1
#J-18808-Ljbffr