Elmington
Social Media Marketing Specialist
Elmington Living is a premier property management company based in Nashville, TN that manages 70+ affordable and conventional properties across the US. We specialize in multi‑family communities with outstanding on‑site management and maintenance.
Position Summary The Social Media Marketing Specialist bridges our corporate marketing department and onsite leasing teams, bringing creativity, consistency, and compliance to our social media presence. This role shapes how our communities show up across social channels, coaches onsite teams on best practices, and supports active lease‑ups through engaging content.
Essential Job Functions
Manage and monitor social media content for all Elmington communities via SOCi.
Serve as main liaison between corporate marketing and onsite teams to capture authentic photography and resident stories.
Support lease‑up communities with fresh, engaging social media strategies aligned with Elmington’s brand standards.
Partner with onsite teams to educate and re‑engage them on social media use, content ideas, and reputation management best practices.
Lead response efforts for reviews, collaborating with community managers to understand issues and respond appropriately.
Establish and maintain brand standards for content, tone, imagery, and posting frequency.
Provide tips, templates, and creative ideas to improve community engagement and consistency across markets.
Track and analyze social performance metrics and share actionable insights with leadership.
Support the creative team in rolling out new campaigns, visuals, and initiatives.
Knowledge / Skills / Abilities
1+ year of onsite leasing or property management experience.
Working knowledge of Fair Housing advertising guidelines and compliance in multifamily marketing.
Strong understanding of social media best practices (Instagram, Facebook, TikTok, etc.).
Experience using SOCi or similar platforms preferred.
Excellent communication skills with a proactive, problem‑solving mindset.
Ability to build relationships across multiple communities and influence buy‑in from onsite teams.
Highly organized, collaborative, and comfortable working in a fast‑paced, creative environment.
Enjoy helping others learn and succeed.
Previous experience in a social media, marketing, or digital communications role.
Knowledge of the multifamily housing industry, particularly lease‑ups and reputation management.
Creative eye for photography, storytelling, and audience engagement.
Specific Education or Experience
Bachelor’s Degree in Marketing, Business Administration, Real Estate, or a related field preferred.
Minimum of 3 years of experience in marketing and 1 year of onsite leasing.
Physical Demands and Work Environment
Frequently sit, stand, and walk.
Regularly required to talk or hear.
Frequently required to use hands or fingers to handle or feel objects, tools or controls.
Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
Occasionally lift and/or move up to 25 pounds.
Vision abilities: close vision, distance vision, peripheral vision, ability to adjust focus.
Noise level usually moderate.
Temperature typically moderate; withstand seasonal cold and heat outdoors.
Travel Requirements
10% travel required.
Equal Opportunity Employer Elmington is an equal‑opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
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Position Summary The Social Media Marketing Specialist bridges our corporate marketing department and onsite leasing teams, bringing creativity, consistency, and compliance to our social media presence. This role shapes how our communities show up across social channels, coaches onsite teams on best practices, and supports active lease‑ups through engaging content.
Essential Job Functions
Manage and monitor social media content for all Elmington communities via SOCi.
Serve as main liaison between corporate marketing and onsite teams to capture authentic photography and resident stories.
Support lease‑up communities with fresh, engaging social media strategies aligned with Elmington’s brand standards.
Partner with onsite teams to educate and re‑engage them on social media use, content ideas, and reputation management best practices.
Lead response efforts for reviews, collaborating with community managers to understand issues and respond appropriately.
Establish and maintain brand standards for content, tone, imagery, and posting frequency.
Provide tips, templates, and creative ideas to improve community engagement and consistency across markets.
Track and analyze social performance metrics and share actionable insights with leadership.
Support the creative team in rolling out new campaigns, visuals, and initiatives.
Knowledge / Skills / Abilities
1+ year of onsite leasing or property management experience.
Working knowledge of Fair Housing advertising guidelines and compliance in multifamily marketing.
Strong understanding of social media best practices (Instagram, Facebook, TikTok, etc.).
Experience using SOCi or similar platforms preferred.
Excellent communication skills with a proactive, problem‑solving mindset.
Ability to build relationships across multiple communities and influence buy‑in from onsite teams.
Highly organized, collaborative, and comfortable working in a fast‑paced, creative environment.
Enjoy helping others learn and succeed.
Previous experience in a social media, marketing, or digital communications role.
Knowledge of the multifamily housing industry, particularly lease‑ups and reputation management.
Creative eye for photography, storytelling, and audience engagement.
Specific Education or Experience
Bachelor’s Degree in Marketing, Business Administration, Real Estate, or a related field preferred.
Minimum of 3 years of experience in marketing and 1 year of onsite leasing.
Physical Demands and Work Environment
Frequently sit, stand, and walk.
Regularly required to talk or hear.
Frequently required to use hands or fingers to handle or feel objects, tools or controls.
Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
Occasionally lift and/or move up to 25 pounds.
Vision abilities: close vision, distance vision, peripheral vision, ability to adjust focus.
Noise level usually moderate.
Temperature typically moderate; withstand seasonal cold and heat outdoors.
Travel Requirements
10% travel required.
Equal Opportunity Employer Elmington is an equal‑opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
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