Pws
UNC Overview
Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community. UNC Asheville is committed to promoting diversity and a work environment that encourages knowledge of, respect for, and the ability to engage with those of other cultures or backgrounds. The successful candidate is expected to foster an inclusive work culture where uniqueness of beliefs, backgrounds, talents, capabilities and ways of living are respected and welcomed. Classification Title
Public Communication Specialist Department
Communication & Marketing Full-Time/Part-Time
Full-Time Months per Year
12 Months Position Summary
Under the direction of the Director of University Marketing, the Social Media Marketing Specialist serves as the primary manager of UNC Asheville's social media presence and plays a key role in elevating the University's voice, visibility, and brand across digital platforms. This position develops and executes strategic social media campaigns that support enrollment goals, student engagement, alumni relations, institutional storytelling, and brand awareness. The Social Media Marketing Specialist will create compelling photo, video, and written content that captures the vibrancy, creativity, and distinctiveness of the UNC Asheville student experience. A highly collaborative and creative professional, this individual will work closely with students (including student ambassadors and content creators), faculty, staff, and campus partners to source stories, produce engaging digital content, and cultivate a dynamic online community. This role requires strong interpersonal communication skills, a keen understanding of digital trends, experience managing advertising campaigns through Meta and Google platforms, and the ability to work both independently and as part of a fast-paced, strategic marketing team. Minimum Education/Experience/Skill
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Education/Experience/Skill
Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Advertising, Public Relations, or a field in a related discipline, or equivalent combination of training and experience. Minimum of 3–5 years of professional experience in social media management, digital marketing, content creation, or related roles. Demonstrated experience managing an established brand's social media channels across multiple platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube. Experience using the latest AI tools and resources to amplify and enhance brand reach in the social media sphere. Proficiency in photography and videography, including editing for short-form content (e.g., Reels, TikTok, Stories). Experience developing and optimizing advertising and promotional campaigns on Meta Business Suite and Google Ads. Strong copywriting and editing skills across digital audiences and formats. Ability to analyze and interpret social media performance metrics to inform strategy and provide actionable next steps to quickly capitalize on trends. Skilled in Canva or Adobe Creative Cloud applications (Photoshop, Premiere Pro, Lightroom, Illustrator, etc.). Ability to collaborate in a team environment with departments across campus and in the community. Self-directed, results-driven, highly creative, detail-oriented, and able to manage multiple deadlines. Experience working with student content creators or peers in mentoring or leadership capacities, including conducting interviews. Higher Education experience. Ability to work occasional evenings/weekends for event coverage. EO/AA/ADA Employer
UNC Asheville is committed to equality and diversity of experiences for our students, applicants and employees. Qualified individuals are encouraged to apply regardless of socio-economic status, gender expression, gender and sexual identity, culture, and ideological beliefs. UNC Asheville is an Equal Employment Opportunity employer and will not discriminate against applicants and employees on the basis of race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, disability, political affiliation, protected veteran status, genetic information, and any other legally protected status with respect to all terms, conditions, and privileges of university-sponsored activities, employment, and the use of university facilities.
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Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community. UNC Asheville is committed to promoting diversity and a work environment that encourages knowledge of, respect for, and the ability to engage with those of other cultures or backgrounds. The successful candidate is expected to foster an inclusive work culture where uniqueness of beliefs, backgrounds, talents, capabilities and ways of living are respected and welcomed. Classification Title
Public Communication Specialist Department
Communication & Marketing Full-Time/Part-Time
Full-Time Months per Year
12 Months Position Summary
Under the direction of the Director of University Marketing, the Social Media Marketing Specialist serves as the primary manager of UNC Asheville's social media presence and plays a key role in elevating the University's voice, visibility, and brand across digital platforms. This position develops and executes strategic social media campaigns that support enrollment goals, student engagement, alumni relations, institutional storytelling, and brand awareness. The Social Media Marketing Specialist will create compelling photo, video, and written content that captures the vibrancy, creativity, and distinctiveness of the UNC Asheville student experience. A highly collaborative and creative professional, this individual will work closely with students (including student ambassadors and content creators), faculty, staff, and campus partners to source stories, produce engaging digital content, and cultivate a dynamic online community. This role requires strong interpersonal communication skills, a keen understanding of digital trends, experience managing advertising campaigns through Meta and Google platforms, and the ability to work both independently and as part of a fast-paced, strategic marketing team. Minimum Education/Experience/Skill
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Education/Experience/Skill
Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Advertising, Public Relations, or a field in a related discipline, or equivalent combination of training and experience. Minimum of 3–5 years of professional experience in social media management, digital marketing, content creation, or related roles. Demonstrated experience managing an established brand's social media channels across multiple platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube. Experience using the latest AI tools and resources to amplify and enhance brand reach in the social media sphere. Proficiency in photography and videography, including editing for short-form content (e.g., Reels, TikTok, Stories). Experience developing and optimizing advertising and promotional campaigns on Meta Business Suite and Google Ads. Strong copywriting and editing skills across digital audiences and formats. Ability to analyze and interpret social media performance metrics to inform strategy and provide actionable next steps to quickly capitalize on trends. Skilled in Canva or Adobe Creative Cloud applications (Photoshop, Premiere Pro, Lightroom, Illustrator, etc.). Ability to collaborate in a team environment with departments across campus and in the community. Self-directed, results-driven, highly creative, detail-oriented, and able to manage multiple deadlines. Experience working with student content creators or peers in mentoring or leadership capacities, including conducting interviews. Higher Education experience. Ability to work occasional evenings/weekends for event coverage. EO/AA/ADA Employer
UNC Asheville is committed to equality and diversity of experiences for our students, applicants and employees. Qualified individuals are encouraged to apply regardless of socio-economic status, gender expression, gender and sexual identity, culture, and ideological beliefs. UNC Asheville is an Equal Employment Opportunity employer and will not discriminate against applicants and employees on the basis of race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, disability, political affiliation, protected veteran status, genetic information, and any other legally protected status with respect to all terms, conditions, and privileges of university-sponsored activities, employment, and the use of university facilities.
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