Williams-Sonoma, Inc.
Manager, Public Relations - Pottery Barn Kids & Teen
Williams-Sonoma, Inc., San Francisco, California, United States, 94199
ROLE OVERVIEW
Williams‑Sonoma, Inc. is seeking a Public Relations Manager to serve the Pottery Barn Kids and Pottery Barn Teen brands. The Public Relations Manager will be responsible for creating the brands' PR strategies, overseeing brand collaborations, executing celebrity partnerships and acting as primary contact for all media inquiries. The ideal candidate will be an experienced public relations professional with media relations, marketing and brand partnership experience.
RESPONSIBILITIES
Create and manage PR budgets for the fiscal year that strategically align to the brands’ initiatives. Maximize budget efficiency to deliver cost savings wherever possible.
Lead the creation of compelling press materials, including press releases, media kits, executive quotes and pitches that further the brand voice and vision.
Monitor and analyze media coverage, providing insights and recommendations to refine PR strategies.
Oversee and coordinate media sample and image requests in partnership with the Sr. PR Coordinator.
Manage all aspects of brand collaborations, from initial outreach and negotiation to execution and follow‑up, ensuring consistency with brand values and objectives.
Evaluate opportunities for collaborations, proactively pitch both celebrity partners and brand collaborations on an on‑going basis.
Act as company spokesperson for media opportunities when appropriate.
Mentor and develop junior PR team members, fostering a collaborative and innovative work environment.
Partner closely with Corporate Communications and Legal on any crisis communication on an as‑needed basis.
Foster relationships with national press, including digital, print and broadcast outlets.
Plan seasonal press strategies and media previews.
Work closely with cross channel partners on all brand partnerships, key PR initiatives and celebrity makeover launches.
Lead the creation of compelling press materials, including press releases, media kits, and pitches that align with our brand voice and vision.
Develop compelling PR recaps to showcase weekly, quarterly and yearly results.
QUALIFICATIONS A minimum of 6 plus years’ experience in consumer public relations and the retail sector. This candidate is an excellent communicator with experience serving as a company spokesperson and established relationships with top‑level media contacts.
Expertise at media relations, event planning, public relations writing, and budget planning and forecasting is a must. General marketing and advertising experience are a strong plus. Candidate must be a flexible and creative self‑starter who is able to work within an entrepreneurial environment and manage multiple projects at once.
The successful candidate must also have the following skills and qualifications:
6 years’ experience, preferably with both agency and in‑house teams
Proven ability to advise cross functional partner communications strategy aligned to business objectives
Comfort and experience working closely with executive management team
Experience with media relations
Independent, self‑sufficient work ethic
Exceptional initiative & follow‑through skills
Creative, strategic and analytical thinking
Thoughtful leadership, both within PR discipline and with the business at large
Ability to act as primary company spokesperson; comfortable and skilled in both broadcast and print media interviews
Strong consumer media relations skills, with proven program results
Partnership management experience
Ability to work cross‑functionally across various business functions
Results‑focused approach
Ability to handle multiple projects simultaneously
Ability to recommend and initiate work and projects with minimal direction
A skilled user of Microsoft Office including Word, Outlook, Excel and PowerPoint
Experience with MuckRack media monitoring services
Bachelor’s degree in journalism, communications, or public relations a plus
WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment‑based immigration).
This role is not eligible for relocation assistance.
The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
#J-18808-Ljbffr
RESPONSIBILITIES
Create and manage PR budgets for the fiscal year that strategically align to the brands’ initiatives. Maximize budget efficiency to deliver cost savings wherever possible.
Lead the creation of compelling press materials, including press releases, media kits, executive quotes and pitches that further the brand voice and vision.
Monitor and analyze media coverage, providing insights and recommendations to refine PR strategies.
Oversee and coordinate media sample and image requests in partnership with the Sr. PR Coordinator.
Manage all aspects of brand collaborations, from initial outreach and negotiation to execution and follow‑up, ensuring consistency with brand values and objectives.
Evaluate opportunities for collaborations, proactively pitch both celebrity partners and brand collaborations on an on‑going basis.
Act as company spokesperson for media opportunities when appropriate.
Mentor and develop junior PR team members, fostering a collaborative and innovative work environment.
Partner closely with Corporate Communications and Legal on any crisis communication on an as‑needed basis.
Foster relationships with national press, including digital, print and broadcast outlets.
Plan seasonal press strategies and media previews.
Work closely with cross channel partners on all brand partnerships, key PR initiatives and celebrity makeover launches.
Lead the creation of compelling press materials, including press releases, media kits, and pitches that align with our brand voice and vision.
Develop compelling PR recaps to showcase weekly, quarterly and yearly results.
QUALIFICATIONS A minimum of 6 plus years’ experience in consumer public relations and the retail sector. This candidate is an excellent communicator with experience serving as a company spokesperson and established relationships with top‑level media contacts.
Expertise at media relations, event planning, public relations writing, and budget planning and forecasting is a must. General marketing and advertising experience are a strong plus. Candidate must be a flexible and creative self‑starter who is able to work within an entrepreneurial environment and manage multiple projects at once.
The successful candidate must also have the following skills and qualifications:
6 years’ experience, preferably with both agency and in‑house teams
Proven ability to advise cross functional partner communications strategy aligned to business objectives
Comfort and experience working closely with executive management team
Experience with media relations
Independent, self‑sufficient work ethic
Exceptional initiative & follow‑through skills
Creative, strategic and analytical thinking
Thoughtful leadership, both within PR discipline and with the business at large
Ability to act as primary company spokesperson; comfortable and skilled in both broadcast and print media interviews
Strong consumer media relations skills, with proven program results
Partnership management experience
Ability to work cross‑functionally across various business functions
Results‑focused approach
Ability to handle multiple projects simultaneously
Ability to recommend and initiate work and projects with minimal direction
A skilled user of Microsoft Office including Word, Outlook, Excel and PowerPoint
Experience with MuckRack media monitoring services
Bachelor’s degree in journalism, communications, or public relations a plus
WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment‑based immigration).
This role is not eligible for relocation assistance.
The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
#J-18808-Ljbffr