Under Armour
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Sr. Lead, Category Marketing - Run
role at
Under Armour
Purpose of Role The Run Americas Sr Category Marketing Manager is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories (categories are sport specific, broken out by gender as appropriate). The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the Americas region at Under Armour. It is essential that the Sr Category Marketing Manager focus on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activations. The Sr Category Marketing Manager will work to coordinate the building of unified marketing materials across all touch-points needed for Americas launches, working back with the Global category team to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the Americas market, across revenue channels, to connect with customers and drive sales, with direct responsibility over Run Specialty marketing.
Your Impact
Plans and executes category campaigns that connect to Global category strategy and drive Americas sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the category within Americas, with a focus on Brand building and foundational commercial stories
Serves as single point of contact for Global category teams
Drives marketing strategy and oversees execution for Americas Run Specialty accounts with a focus on authenticating the brand and driving revenue
Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant
Partners with Americas marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
Drives and delivers go-to-market timelines for relevant Americas campaigns
Provides input on sports marketing briefs and activation for brand assets in the Americas
Coordinates with the Global category to ensure Americas campaigns are regionally relevant, integrating Global positioning into planning
Ensures briefs and feedback provided to Global by Americas team aids in the development of campaign elements that can be successfully leveraged by the region
Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams
Partners with and supports Americas Marketing Leadership
Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the North American market/consumer
Assists Americas Marketing Ops to measure effectiveness of marketing tactics
Other duties may be assigned
Qualifications
Bachelor’s degree required
Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
Build marketing strategies tied to a business plans (long and short-term)
Strong Product Marketing
Consumer and Business Analytics
Consumer Segmentation and Targeting
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Be globally curious in nature
Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
Previous experience at Sports Company or retail environment is a plus
Microsoft Office (Outlook, PowerPoint & Excel)
Workplace Location
Location: This individual must reside within commuting distance from our Baltimore office.
Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation may be provided up to a specified amount.
$131,806.61-$164,758.26 USD – most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
Paid "UA Give" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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Sr. Lead, Category Marketing - Run
role at
Under Armour
Purpose of Role The Run Americas Sr Category Marketing Manager is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories (categories are sport specific, broken out by gender as appropriate). The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the Americas region at Under Armour. It is essential that the Sr Category Marketing Manager focus on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activations. The Sr Category Marketing Manager will work to coordinate the building of unified marketing materials across all touch-points needed for Americas launches, working back with the Global category team to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the Americas market, across revenue channels, to connect with customers and drive sales, with direct responsibility over Run Specialty marketing.
Your Impact
Plans and executes category campaigns that connect to Global category strategy and drive Americas sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the category within Americas, with a focus on Brand building and foundational commercial stories
Serves as single point of contact for Global category teams
Drives marketing strategy and oversees execution for Americas Run Specialty accounts with a focus on authenticating the brand and driving revenue
Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant
Partners with Americas marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
Drives and delivers go-to-market timelines for relevant Americas campaigns
Provides input on sports marketing briefs and activation for brand assets in the Americas
Coordinates with the Global category to ensure Americas campaigns are regionally relevant, integrating Global positioning into planning
Ensures briefs and feedback provided to Global by Americas team aids in the development of campaign elements that can be successfully leveraged by the region
Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams
Partners with and supports Americas Marketing Leadership
Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the North American market/consumer
Assists Americas Marketing Ops to measure effectiveness of marketing tactics
Other duties may be assigned
Qualifications
Bachelor’s degree required
Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
Build marketing strategies tied to a business plans (long and short-term)
Strong Product Marketing
Consumer and Business Analytics
Consumer Segmentation and Targeting
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Be globally curious in nature
Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
Previous experience at Sports Company or retail environment is a plus
Microsoft Office (Outlook, PowerPoint & Excel)
Workplace Location
Location: This individual must reside within commuting distance from our Baltimore office.
Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation may be provided up to a specified amount.
$131,806.61-$164,758.26 USD – most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
Paid "UA Give" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
#J-18808-Ljbffr