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Bgcaz

Digital & Social Media Manager

Bgcaz, Phoenix, Arizona, United States, 85003

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The Digital & Social Media Manager is responsible for leading the creation and execution of high-impact, donor- and community facing content across digital platforms.

The Digital & Social Media Manager will be the forefront of storytelling for BGCAZ-capturing content onsite at Clubs, shaping strategic digital campaigns, and translating BGCAZ’s mission into persuasive engaging narratives that inspire action.

JOB RESPONSBILITIES

Develops and schedules compelling content across all platforms (Meta/Facebook, Instagram, LinkedIn, X/Twitter, YouTube) in English and Spanish

Captures photos and videos onsite at Clubs

Engages directly with community comments, messages, and tagged content

Maintains brand consistency and voice across all

Collaborates with teen interns from AZYouthforce for content co-creation and mentorship

Partners with Resource Development to create, post, and promote digital content for fundraising campaigns

Manages targeted ad campaigns in Google Ads and Meta Business Suite to support donor acquisition and retention

Supports fundraising and media events with digital and social content

Tracks and optimizes ROI on digital ads and paid content

Develops, edits, and schedules content around positioning of BGCAZ and the Alliance as the leading voice for youth

Creates persuasive, sharable advocacy messaging to educate audiences about social change

Monitors social and digital KPIs weekly; provides monthly performance reports with insights and recommendations

Assists the Marketing Manager and VP of Marketing in refining digital strategies and data-informed content planning

Stays current on social platform trends, algorithm changes, and digital marketing innovations

Supports internal brand initiatives, graphic design needs, and community events

Upholds best practices in digital accessibility, safety, and youth privacy

Manage outside contractors including website management, video production and graphic designers

Creates and delivers a matrix of stakeholder newsletters in English and Spanish

EDUCATION and/or EXPERIENCE, LICENSURE and CERTIFICATION

Must have BS degree in Digital Media, Marketing, Communications or related

Minimum of 2 years of professional experience managing social media and digital content

Must have and maintain a valid Arizona driver’s license

KNOWLEDGE, ABILITY and SKILLS

Proven portfolio of persuasive content creation

Proficiency in Meta Business Suite, Google Ads, Canva, and Adobe Creative Suite (Photoshop, Premiere, Illustrator)

Proficiency in Constant Contact or other CRM, and SMS tools

Strong photo and video editing skills; comfort with storytelling through multimedia

Excellent writing and communication skills; donor- and community-centric language fluency

Self-starter with exceptional organizational and time-management skills

Able to travel to Clubs across the Valley

Working knowledge of federal and state laws and company policies and procedures

Ability to articulate for giving, serve as an ambassador, engage in relationship building and promote philanthropy

WORKING CONDITIONS and DRIVING

Travel between Boys & Girls Clubs of the Valley sites and schools and various field trip sites as well as in the community is required. Must meet the insurance standards of Boys & Girls Clubs of the Valley

Work is performed in the community as well as an office setting

Evening or weekend hours required on an as needed basis

EXPECTATION of EXCELLENCE Boys & Girls Clubs of the Valley supports a culture of excellence in all we do and all employees are expected to reflect these values in their daily responsibilities. To be sure we meet our obligations for high performance in all areas, we organize our goals and efforts under these five Pillars of Excellence:

SERVICE Every decision and action is driven to serve our youth and teens.

TEAMWORK We thrive on collaboration and believe we can achieve greatness together.

ACCOUNTABILITY We lead with integrity and own our actions, decisions and commitments.

INNOVATION We are creative problem solvers always looking to learn and improve.

HEALTHY LIVING We strive for energizing integration of work and home and support a healthy lifestyle to model for our Club Kids

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