VCA Inc.
Strategic Marketing Product Manager, Digital Platforms
VCA Inc., Loveland, Colorado, United States, 80538
* Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.* 3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry* Proven track record in executing marketing strategies in a veterinary or healthcare setting.* Advanced degrees:
DVM/LVT preferred, MBA preferred.* Veterinary industry experience:
Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.* Technical skills:
Advanced knowledge of digital marketing tools, data analytics software, Veterinary Practice Management Software, and CRM systems.* Networking and Affiliations:
Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields* Additional certifications:
Certifications in marketing, digital marketing, or project management desirable* *Strategic Thinking and Marketing Expertise:* Proven ability to develop and implement effective marketing strategies that align with business strategy.* *Analytical Skills:* Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.* *Adaptability:* Flexibility to adapt to evolving market trends and business needs.* *Technical Proficiency:* Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.* *Communication Skills:* Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.* *Data Analysis and Metrics:* Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.* *Budget Management:* Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.* *Digital Platform Marketing:* Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.* *Project Management:* Strong project management skills, with a track record of successfully leading and completing marketing projects.* *Veterinary Diagnostics Knowledge:* Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.* *Customer-Centric Mindset:* A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.* *Sales Collaboration:* Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.* All Full-time associates are eligible for the following benefits and more:* Paid Time Off & Holidays* Medical, Dental, Vision (Multiple Plans Available)* Basic Life (Company Paid) & Supplemental Life* Short and Long Term Disability (Company Paid)* Flexible Spending Accounts/Health Savings Accounts* Paid Parental Leave* 401(k) with company match* Tuition/Continuing Education Reimbursement* Life Assistance Program* Pet Care Discounts #J-18808-Ljbffr
DVM/LVT preferred, MBA preferred.* Veterinary industry experience:
Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.* Technical skills:
Advanced knowledge of digital marketing tools, data analytics software, Veterinary Practice Management Software, and CRM systems.* Networking and Affiliations:
Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields* Additional certifications:
Certifications in marketing, digital marketing, or project management desirable* *Strategic Thinking and Marketing Expertise:* Proven ability to develop and implement effective marketing strategies that align with business strategy.* *Analytical Skills:* Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.* *Adaptability:* Flexibility to adapt to evolving market trends and business needs.* *Technical Proficiency:* Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.* *Communication Skills:* Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.* *Data Analysis and Metrics:* Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.* *Budget Management:* Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.* *Digital Platform Marketing:* Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.* *Project Management:* Strong project management skills, with a track record of successfully leading and completing marketing projects.* *Veterinary Diagnostics Knowledge:* Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.* *Customer-Centric Mindset:* A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.* *Sales Collaboration:* Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.* All Full-time associates are eligible for the following benefits and more:* Paid Time Off & Holidays* Medical, Dental, Vision (Multiple Plans Available)* Basic Life (Company Paid) & Supplemental Life* Short and Long Term Disability (Company Paid)* Flexible Spending Accounts/Health Savings Accounts* Paid Parental Leave* 401(k) with company match* Tuition/Continuing Education Reimbursement* Life Assistance Program* Pet Care Discounts #J-18808-Ljbffr