Prudential Annuities Distributors (PAD)
Director, Web & Content Strategy
Prudential Annuities Distributors (PAD), Newark, New Jersey, us, 07175
**The Business**
Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.**The Role**
We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for Prudential.com. This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site.
Reporting to the VP, Head of Web Strategy & Activation, this leader will help define the strategic vision for Prudential.com, manage the operating and engagement models for the team, and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO/AEO strategy and implementation, oversee website governance, and manage agency and vendor relationships for content creation.
This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.* Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals.* Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability.* Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards.* Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows.* Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities.* Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs.* Collaborate with cross-functional teams—including Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences.* Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys.* Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.* Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals.* Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making.* Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.* Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy.* Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.* 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.* Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services.* Expertise in SEO/AEO, content governance, and digital experience optimization.* Strong leadership and team management skills, with experience building and scaling high-performing teams.* Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.* Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.* Strategic thinker with a track record of translating business goals into actionable digital strategies.* Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.* Experience managing external agencies and vendors to deliver high-quality content and experiences.* Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences.* Agile methodologies and working in cross-functional product teams.* Personalization platforms and strategies.* Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial* AI tools for content creation and optimization**Work/Life Resources** to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
**Education Benefit** to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec. 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for 150 years. For more information please visit news.prudential.com.**Our Commitment to an Inclusive Workplace**Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.PGIM, the global asset management business of Prudential Financial, Inc. (NYSE: PRU), is a global investment manager with US $1.3 trillion in assets under management as of Dec. 31, 2023. With offices in 18 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate, and alternatives. For more information about PGIM, visit pgim.com.Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.PGIM Inc. (PGIM) is the principal asset management business of Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States. PFI of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.**Our Commitment to an Inclusive Workplace**Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from #J-18808-Ljbffr
Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.**The Role**
We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for Prudential.com. This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site.
Reporting to the VP, Head of Web Strategy & Activation, this leader will help define the strategic vision for Prudential.com, manage the operating and engagement models for the team, and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO/AEO strategy and implementation, oversee website governance, and manage agency and vendor relationships for content creation.
This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.* Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals.* Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability.* Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards.* Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows.* Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities.* Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs.* Collaborate with cross-functional teams—including Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences.* Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys.* Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.* Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals.* Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making.* Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.* Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy.* Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.* 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.* Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services.* Expertise in SEO/AEO, content governance, and digital experience optimization.* Strong leadership and team management skills, with experience building and scaling high-performing teams.* Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.* Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.* Strategic thinker with a track record of translating business goals into actionable digital strategies.* Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.* Experience managing external agencies and vendors to deliver high-quality content and experiences.* Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences.* Agile methodologies and working in cross-functional product teams.* Personalization platforms and strategies.* Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial* AI tools for content creation and optimization**Work/Life Resources** to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
**Education Benefit** to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec. 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for 150 years. For more information please visit news.prudential.com.**Our Commitment to an Inclusive Workplace**Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.PGIM, the global asset management business of Prudential Financial, Inc. (NYSE: PRU), is a global investment manager with US $1.3 trillion in assets under management as of Dec. 31, 2023. With offices in 18 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate, and alternatives. For more information about PGIM, visit pgim.com.Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.PGIM Inc. (PGIM) is the principal asset management business of Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States. PFI of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.**Our Commitment to an Inclusive Workplace**Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from #J-18808-Ljbffr