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Tubi Tv

Sr. Associate, Growth Marketing

Tubi Tv, San Francisco, California, United States, 94199

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About Tubi Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

About the Role:

As a Sr. Associate, Growth Marketing, you’ll run in depth analyses on marketing activities and put plans together to influence metrics. You’ll make data-driven decisions, own KPIs, and work cross-functionally. Your role will require a focus on quantifying your efforts, leading initiatives to produce business outcomes, and sharing results. You will be responsible for earned, owned, and paid media initiatives.

This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our San Francisco or Los Angeles office two-three days per week.

What You'll Do

Build analytics frameworks to track KPIs across marketing initiatives

Write prompts to create AI-generated scripts to automate workflows that increase operational efficiency and inform better decision making

Perform research on understanding our target audience and devise unique ways to communicate the Tubi value proposition

Work with the Tubi Product team on partner integrations to ensure high visibility of the Tubi product

Partner with design teams to create formal A/B testing strategies

Work closely with Data Science to validate test results

Support marketing initiatives with earned, owned, and paid initiatives

Serve as the DRI for assigned international markets to maximize the impact in those regions

Manage the media cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication

Provide detailed insights into partner performance and make recommendations on next steps

Work with analytics suites (Amplitude, Segment) to drive results using experimentation

Your Background

4+ years experience in a relevant role

Strong capability to work cross functionally and be nimble to adapt to business needs

Be capable of writing functional SQL queries, while being able to manipulate data in 3rd party tools for optimization

Strong organizational and project management skills, including use of JIRA

Ability to make business cases and effectively communicate them

Working well with ambiguity and thriving in a fast-paced environment

Experience working cross-functionally, managing priorities and expectations with business partners

Benefits and Compensation Pursuant to state and local pay disclosure requirements, the pay range for this role is $69,200 - $98,900 USD. The role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical, dental, vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as Los Angeles, New York City, and San Francisco are taken into consideration.

Equal Opportunity Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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