Playbook Media
VP of Creative / Creative Director
Playbook Media, Los Angeles, California, United States, 90079
Position: VP of Creative / Creative Director
Location
Description
We are seeking a Creative Director or VP of Creative to lead, scale, and evolve our creative
department. This role will transform our creative team from an intimate talented group of skilled
experts into a high-performance creative organization that can support at least 3X our output.
You will define the creative vision, operational structure, and AI stack that enables Playbook Media to deliver high-quality, high-volume creative efficiently. You’ll partner closely with strategy, media, and analytics teams to ensure every piece of creative is informed by data and drives measurable results.
About Playbook Playbook Media is a performance marketing and creative strategy agency helping brands scale intelligently across Paid Social, YouTube, TV, Retail Media, Display, and emerging digital platforms. We combine data-driven decision-making with innovative storytelling to deliver measurable impact for our clients.
As we expand, we’re investing heavily in creative systems that can scale — powered by AI, automation, and next-generation marketing technology.
Responsibilities
Define and communicate the creative vision for Playbook Media across all channels — Paid Social, YouTube, TV, and Programmatic Display and Feeds.
Establish and evolve creative best practices, processes, and performance standards.
Foster a culture of innovation, collaboration, and accountability within the creative organization.
Team Building & Operations
Build, mentor, and scale the creative team over the next 18–24 months.
Design scalable workflows and structures to handle increasing client volume without compromising quality.
Partner with client services, strategy, and media teams to align creative output with campaign performance goals.
Lead the development and integration of an AI-driven creative production stack to enhance speed, personalization, and margin efficiency.
Stay ahead of trends in AI, automation, and generative tools (e.g., ChatGPT, Runway, Midjourney, Sora, etc.) to future-proof Playbook’s creative approach.
Implement frameworks to measure and optimize creative performance using AI insights and automation.
Client & Strategic Impact
Serve as the creative lead for top-tier clients, presenting ideas and campaigns with authority and strategic insight.
Translate client business goals into effective creative strategies and deliverables.
Contribute to Playbook’s thought leadership on the future of creative and advertising technology.
Requirements Preferred Qualifications
10+ years of experience in creative leadership roles, ideally within performance marketing, digital agencies, or media-driven creative environments.
Proven track record of scaling creative teams and systems from boutique to enterprise capacity.
Deep understanding of creative production across multiple channels (social, video, display, and web).
Demonstrated experience integrating AI tools and automation into creative workflows.
Strong analytical mindset — comfortable working with data, testing frameworks, and performance metrics.
Exceptional leadership, communication, and presentation skills.
Passion for blending art and technology to create meaningful, performance-oriented work.
Competitive salary and bonus/profit sharing program.
401(k) with company match.
Medical, Dental, and Vision coverage.
Uncapped vacation and sick time.
Training and personal development support.
Primarily remote work environment, with optional regional get-togethers in SD, LA, SF.
Annual company offsite.
Parental leave
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You will define the creative vision, operational structure, and AI stack that enables Playbook Media to deliver high-quality, high-volume creative efficiently. You’ll partner closely with strategy, media, and analytics teams to ensure every piece of creative is informed by data and drives measurable results.
About Playbook Playbook Media is a performance marketing and creative strategy agency helping brands scale intelligently across Paid Social, YouTube, TV, Retail Media, Display, and emerging digital platforms. We combine data-driven decision-making with innovative storytelling to deliver measurable impact for our clients.
As we expand, we’re investing heavily in creative systems that can scale — powered by AI, automation, and next-generation marketing technology.
Responsibilities
Define and communicate the creative vision for Playbook Media across all channels — Paid Social, YouTube, TV, and Programmatic Display and Feeds.
Establish and evolve creative best practices, processes, and performance standards.
Foster a culture of innovation, collaboration, and accountability within the creative organization.
Team Building & Operations
Build, mentor, and scale the creative team over the next 18–24 months.
Design scalable workflows and structures to handle increasing client volume without compromising quality.
Partner with client services, strategy, and media teams to align creative output with campaign performance goals.
Lead the development and integration of an AI-driven creative production stack to enhance speed, personalization, and margin efficiency.
Stay ahead of trends in AI, automation, and generative tools (e.g., ChatGPT, Runway, Midjourney, Sora, etc.) to future-proof Playbook’s creative approach.
Implement frameworks to measure and optimize creative performance using AI insights and automation.
Client & Strategic Impact
Serve as the creative lead for top-tier clients, presenting ideas and campaigns with authority and strategic insight.
Translate client business goals into effective creative strategies and deliverables.
Contribute to Playbook’s thought leadership on the future of creative and advertising technology.
Requirements Preferred Qualifications
10+ years of experience in creative leadership roles, ideally within performance marketing, digital agencies, or media-driven creative environments.
Proven track record of scaling creative teams and systems from boutique to enterprise capacity.
Deep understanding of creative production across multiple channels (social, video, display, and web).
Demonstrated experience integrating AI tools and automation into creative workflows.
Strong analytical mindset — comfortable working with data, testing frameworks, and performance metrics.
Exceptional leadership, communication, and presentation skills.
Passion for blending art and technology to create meaningful, performance-oriented work.
Competitive salary and bonus/profit sharing program.
401(k) with company match.
Medical, Dental, and Vision coverage.
Uncapped vacation and sick time.
Training and personal development support.
Primarily remote work environment, with optional regional get-togethers in SD, LA, SF.
Annual company offsite.
Parental leave
#J-18808-Ljbffr