Kraft Heinz Company
Sr. Brand Manager, Brand Communications - Capri Sun
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Senior Brand Manager
Position Summary: Senior Brand Managers are leaders in our brands, businesses, and people. You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This role is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
Key Responsibilities
Own breakthrough communications that will build brand equity and drive long-term growth for the business.
Own end-to-end creative strategy for Capri Sun.
Own creative brief for external collaborators, including the business problem to be solved.
Owner of feedback and discussion with lead agency.
Think strategically and holistically across the full marketing mix, with specific focus on brand KPIs.
Build research framework for creative development in concert with Insights team.
Influence and collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas and activations from concept to reality.
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business.
Influence agency partners to bring best-in-class ideas to life for the brand, and prioritize their time and resources for Capri Sun.
Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business.
Manage Brand Communications Sr. Analyst, as well as inspire and influence other members of the Hydration cross‑functional team.
Qualifications
Experience building and refreshing brand foundations, including establishing brand aspiration, honing on ownable positioning, defining consumer target, and identifying consumer jobs to be done.
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget.
Proven ability to think big picture and define the destination, complemented by the willingness and ability to work in the details.
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross‑functionally, and aligning stakeholders.
Compensation New Hire Base Salary Range: $137,400.00 - $171,700.00
Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savings for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.
Financial – 401k, Life, Accidental Death & Dismemberment, Disability.
Location Chicago/Aon Center
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer—Underrepresented Ethnic Minority Groups, Women, Veterans, Individuals with Disabilities, Sexual Orientation, Gender Identity, and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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Key Responsibilities
Own breakthrough communications that will build brand equity and drive long-term growth for the business.
Own end-to-end creative strategy for Capri Sun.
Own creative brief for external collaborators, including the business problem to be solved.
Owner of feedback and discussion with lead agency.
Think strategically and holistically across the full marketing mix, with specific focus on brand KPIs.
Build research framework for creative development in concert with Insights team.
Influence and collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas and activations from concept to reality.
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business.
Influence agency partners to bring best-in-class ideas to life for the brand, and prioritize their time and resources for Capri Sun.
Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business.
Manage Brand Communications Sr. Analyst, as well as inspire and influence other members of the Hydration cross‑functional team.
Qualifications
Experience building and refreshing brand foundations, including establishing brand aspiration, honing on ownable positioning, defining consumer target, and identifying consumer jobs to be done.
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget.
Proven ability to think big picture and define the destination, complemented by the willingness and ability to work in the details.
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross‑functionally, and aligning stakeholders.
Compensation New Hire Base Salary Range: $137,400.00 - $171,700.00
Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savings for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.
Financial – 401k, Life, Accidental Death & Dismemberment, Disability.
Location Chicago/Aon Center
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer—Underrepresented Ethnic Minority Groups, Women, Veterans, Individuals with Disabilities, Sexual Orientation, Gender Identity, and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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