YMCA of San Francisco
Digital Marketing Coordinator
YMCA of San Francisco, San Francisco, California, United States, 94199
Careers by Empowering Futures, Building Communities
Imagine going to work each day knowing that your efforts positively impact individuals and communities. As a global movement and the nation’s leading nonprofit organization dedicated to strengthening communities through youth development, healthy living, and social responsibility, the YMCA of Greater San Francisco offers more than just a job—we offer a career with a future and the opportunity to make a lasting difference in your community. At the Y, you can uncover your passion and build a lifelong career addressing some of the nation’s most pressing social issues.
Our Organizational Culture At the YMCA of Greater San Francisco, we are committed to demonstrating values that aim to building strong communities where you can Be, Belong and Become. With Truth & Courage, we strive to understand and act on individual and societal truths. We ensure a safe and inclusive environment with Authenticity & Accessibility, allowing everyone to participate according to their needs. Our approach is Dependable & Creative, as we respond to community needs through strong partnerships. Above all, we embody Dignity & Empathy, treating everyone with respect and compassion, and recognizing the inherent dignity in all individuals.
Position Summary Under the direction of the Senior Executive Director of Marketing and Engagement, the Digital Marketing Coordinator (Web & Email) is responsible for supporting the maintenance, coordination, and optimization of the YMCA of Greater San Francisco ’s website and email marketing program. This role blends content management, email campaign execution, visual storytelling, and technical upkeep to improve the digital experience for Y members and the community.
This role is ideal for someone who is passionate about digital communications and eager to grow technical and strategic skills in website, email, and visual content. The Digital Marketing Coordinator will work closely with the Associate Director of Content & Social Media, Growth Marketing Manager, internal teams and external developers, playing a key support role in ensuring website performance, SEO discoverability, email engagement, and brand‑aligned content.
This is a hybrid role located in San Francisco, CA with a requirement of four (4) days onsite.
Job Responsibilities Website (60%)
Coordinate website updates, ensuring content accuracy, consistency, and alignment with YMCA branding.
Collaborate with external developers to track, test, and implement website fixes and feature enhancements.
Support technical maintenance, including plugin updates, backups, and basic troubleshooting.
Monitor website performance and support implementation of best practices to improve load times and site accessibility.
Assist in managing Google Analytics 4 and Search Console reporting; provide basic insights on performance trends.
Conduct regular content audits with UX Lead to remove outdated material and surface fresh stories, visuals, and calls to action.
Help develop and maintain a content publishing calendar in collaboration with UX Lead, branch and program leads.
Contribute to SEO improvements including meta descriptions, alt tags, and internal linking structure.
Provide WordPress CMS support to other team members, including training and documentation.
Manage day‑to‑day relationship with external development vendor.
Email Operations (30%)
Support execution of YMCA email campaigns and newsletters in Salesforce Account Engagement.
Assist with list management, segmentation, and data hygiene in collaboration with Growth Marketing Manager.
Track and report on email performance metrics (click‑thru rates, conversion, unsubscribes, deliverability).
Assist with maintaining brand consistency across email templates, signatures, and automated communications.
Digital Asset Management (10%)
Maintain MarCom’s digital photo library on both SharePoint and WordPress; create, curate, tag, and support seasonal content refreshes.
Help develop and maintain a photography calendar of new photography needs in collaboration with MarCom team members, branch and program leads.
Edit and publish high‑quality images for website and marketing use.
Minimum Qualifications
1–2 years of experience working with WordPress (or similar CMS).
ESP production experience with Salesforce Account Engagement/Pardot (or similar).
Understanding of basic website structure, content management, and user experience best practices.
Familiarity with SEO principles and Google Analytics or willingness to learn.
Experience working with visual content (e.g., image editing, photography coordination).
Strong writing/editing skills for digital and email content.
Desired Qualifications (Optional)
HTML/CSS knowledge (email and web development).
Experience with photo organization tools (Lightroom, Dropbox, etc.).
Prior experience working in nonprofit or community‑based organizations.
Familiarity with project management or ticketing tools (e.g., Zendesk, Salesforce Cases).
Work Environment & Physical Demands This position requires regular in‑office work (4 days/week) and the ability to work at a computer for extended periods. May occasionally require lifting materials up to 25 lbs for events or campaign support. Some evening or weekend work may be required to support special events or critical deadlines.
Disclaimers Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.
All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact us if you have any questions about this policy or these job duties.
This job description may not be all‑inclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.
The Digital Marketing Coordinator (Web & Email) position offers a compensation range of $68,000 – $75,000 annually.
This rate is based on salary benchmarking for similar roles and is aligned with grant fund approvals and requirements for the position.
#J-18808-Ljbffr
Our Organizational Culture At the YMCA of Greater San Francisco, we are committed to demonstrating values that aim to building strong communities where you can Be, Belong and Become. With Truth & Courage, we strive to understand and act on individual and societal truths. We ensure a safe and inclusive environment with Authenticity & Accessibility, allowing everyone to participate according to their needs. Our approach is Dependable & Creative, as we respond to community needs through strong partnerships. Above all, we embody Dignity & Empathy, treating everyone with respect and compassion, and recognizing the inherent dignity in all individuals.
Position Summary Under the direction of the Senior Executive Director of Marketing and Engagement, the Digital Marketing Coordinator (Web & Email) is responsible for supporting the maintenance, coordination, and optimization of the YMCA of Greater San Francisco ’s website and email marketing program. This role blends content management, email campaign execution, visual storytelling, and technical upkeep to improve the digital experience for Y members and the community.
This role is ideal for someone who is passionate about digital communications and eager to grow technical and strategic skills in website, email, and visual content. The Digital Marketing Coordinator will work closely with the Associate Director of Content & Social Media, Growth Marketing Manager, internal teams and external developers, playing a key support role in ensuring website performance, SEO discoverability, email engagement, and brand‑aligned content.
This is a hybrid role located in San Francisco, CA with a requirement of four (4) days onsite.
Job Responsibilities Website (60%)
Coordinate website updates, ensuring content accuracy, consistency, and alignment with YMCA branding.
Collaborate with external developers to track, test, and implement website fixes and feature enhancements.
Support technical maintenance, including plugin updates, backups, and basic troubleshooting.
Monitor website performance and support implementation of best practices to improve load times and site accessibility.
Assist in managing Google Analytics 4 and Search Console reporting; provide basic insights on performance trends.
Conduct regular content audits with UX Lead to remove outdated material and surface fresh stories, visuals, and calls to action.
Help develop and maintain a content publishing calendar in collaboration with UX Lead, branch and program leads.
Contribute to SEO improvements including meta descriptions, alt tags, and internal linking structure.
Provide WordPress CMS support to other team members, including training and documentation.
Manage day‑to‑day relationship with external development vendor.
Email Operations (30%)
Support execution of YMCA email campaigns and newsletters in Salesforce Account Engagement.
Assist with list management, segmentation, and data hygiene in collaboration with Growth Marketing Manager.
Track and report on email performance metrics (click‑thru rates, conversion, unsubscribes, deliverability).
Assist with maintaining brand consistency across email templates, signatures, and automated communications.
Digital Asset Management (10%)
Maintain MarCom’s digital photo library on both SharePoint and WordPress; create, curate, tag, and support seasonal content refreshes.
Help develop and maintain a photography calendar of new photography needs in collaboration with MarCom team members, branch and program leads.
Edit and publish high‑quality images for website and marketing use.
Minimum Qualifications
1–2 years of experience working with WordPress (or similar CMS).
ESP production experience with Salesforce Account Engagement/Pardot (or similar).
Understanding of basic website structure, content management, and user experience best practices.
Familiarity with SEO principles and Google Analytics or willingness to learn.
Experience working with visual content (e.g., image editing, photography coordination).
Strong writing/editing skills for digital and email content.
Desired Qualifications (Optional)
HTML/CSS knowledge (email and web development).
Experience with photo organization tools (Lightroom, Dropbox, etc.).
Prior experience working in nonprofit or community‑based organizations.
Familiarity with project management or ticketing tools (e.g., Zendesk, Salesforce Cases).
Work Environment & Physical Demands This position requires regular in‑office work (4 days/week) and the ability to work at a computer for extended periods. May occasionally require lifting materials up to 25 lbs for events or campaign support. Some evening or weekend work may be required to support special events or critical deadlines.
Disclaimers Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.
All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact us if you have any questions about this policy or these job duties.
This job description may not be all‑inclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.
The Digital Marketing Coordinator (Web & Email) position offers a compensation range of $68,000 – $75,000 annually.
This rate is based on salary benchmarking for similar roles and is aligned with grant fund approvals and requirements for the position.
#J-18808-Ljbffr