Super Service Today
Marketing Manager - Home Services (Massachusetts)
Super Service Today, Danvers, Massachusetts, us, 01923
About Us
We’re a fast-growing service company providing Plumbing, Heating, Cooling, and Drain Cleaning across Massachusetts. Our mission is simple — serve people better than anyone else, every single day. We’ve built a reputation for doing whatever it takes to deliver same‑day service, real solutions, and a premium customer experience. Now, we’re looking for a Marketing Manager who’s hungry to grow with us, understands how to turn ad spend into booked calls, and thrives in a “roll‑up‑your‑sleeves, get‑it‑done” culture. Role Overview
The Marketing Manager will lead and execute all paid and organic marketing initiatives to generate high-quality inbound leads. This role requires a balance between strategic thinking and hands‑on execution — from optimizing PPC campaigns to improving SEO ranking and coordinating content across social platforms. This is a high‑energy position designed for a fast learner who loves data, hates excuses, and takes pride in seeing measurable results. Key Responsibilities
Paid Advertising (PPC / SEM)
Manage and optimize Google Ads, Meta, Bing, and YouTube campaigns for maximum ROI. We have all tracking in place so you get to focus on delivering results. Continuously test ad copy, creatives, keywords, and landing pages. Manage relationships with marketing partners or agencies (if applicable). Search Engine Optimization (SEO)
Develop and implement SEO strategies to improve local and organic rankings. Review website content, meta tags, landing pages, and service area pages. Conduct keyword research and track performance using Google Analytics, Search Console, and SEMrush. Ensure consistent local citations, reviews, and NAP listings. Brand & Content
Oversee content creation for blogs, social media, and video campaigns that align with our brand story. Coordinate photography, video shoots, and community campaigns that highlight our people and our mission. Support the creation of marketing materials, signage, and event assets. Analytics & Reporting
Track KPIs including lead flow, conversion rates, and marketing ROI. Prepare weekly and monthly performance dashboards. (We have most built) Use insights to drive continuous improvement and campaign adjustments. Team Collaboration
Work closely with the call center, sales, and operations teams to ensure marketing leads translate into booked jobs. Support recruitment marketing for new technicians and staff. Participate in leadership meetings to align marketing goals with business growth targets. Qualifications
5 years (minimum) of experience in marketing, ideally in home services or local lead‑gen environments (HVAC, plumbing, electrical, etc.). Strong proficiency in Google Ads, Google Analytics 4, Meta Ads Manager, and SEO tools. Excellent copywriting and analytical skills. Hands‑on, resourceful, and comfortable wearing multiple hats. Highly organized, with the ability to prioritize and execute quickly. Strong team player with leadership skills. What We Offer
Competitive salary (based on experience) + performance bonus structure tied to lead and revenue growth. Full benefits package (health, dental, PTO, and more). Opportunities for rapid advancement as we expand across Massachusetts. A team culture built on integrity, speed, and doing whatever it takes. Call 781‑568‑9075 and ask for Tim
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We’re a fast-growing service company providing Plumbing, Heating, Cooling, and Drain Cleaning across Massachusetts. Our mission is simple — serve people better than anyone else, every single day. We’ve built a reputation for doing whatever it takes to deliver same‑day service, real solutions, and a premium customer experience. Now, we’re looking for a Marketing Manager who’s hungry to grow with us, understands how to turn ad spend into booked calls, and thrives in a “roll‑up‑your‑sleeves, get‑it‑done” culture. Role Overview
The Marketing Manager will lead and execute all paid and organic marketing initiatives to generate high-quality inbound leads. This role requires a balance between strategic thinking and hands‑on execution — from optimizing PPC campaigns to improving SEO ranking and coordinating content across social platforms. This is a high‑energy position designed for a fast learner who loves data, hates excuses, and takes pride in seeing measurable results. Key Responsibilities
Paid Advertising (PPC / SEM)
Manage and optimize Google Ads, Meta, Bing, and YouTube campaigns for maximum ROI. We have all tracking in place so you get to focus on delivering results. Continuously test ad copy, creatives, keywords, and landing pages. Manage relationships with marketing partners or agencies (if applicable). Search Engine Optimization (SEO)
Develop and implement SEO strategies to improve local and organic rankings. Review website content, meta tags, landing pages, and service area pages. Conduct keyword research and track performance using Google Analytics, Search Console, and SEMrush. Ensure consistent local citations, reviews, and NAP listings. Brand & Content
Oversee content creation for blogs, social media, and video campaigns that align with our brand story. Coordinate photography, video shoots, and community campaigns that highlight our people and our mission. Support the creation of marketing materials, signage, and event assets. Analytics & Reporting
Track KPIs including lead flow, conversion rates, and marketing ROI. Prepare weekly and monthly performance dashboards. (We have most built) Use insights to drive continuous improvement and campaign adjustments. Team Collaboration
Work closely with the call center, sales, and operations teams to ensure marketing leads translate into booked jobs. Support recruitment marketing for new technicians and staff. Participate in leadership meetings to align marketing goals with business growth targets. Qualifications
5 years (minimum) of experience in marketing, ideally in home services or local lead‑gen environments (HVAC, plumbing, electrical, etc.). Strong proficiency in Google Ads, Google Analytics 4, Meta Ads Manager, and SEO tools. Excellent copywriting and analytical skills. Hands‑on, resourceful, and comfortable wearing multiple hats. Highly organized, with the ability to prioritize and execute quickly. Strong team player with leadership skills. What We Offer
Competitive salary (based on experience) + performance bonus structure tied to lead and revenue growth. Full benefits package (health, dental, PTO, and more). Opportunities for rapid advancement as we expand across Massachusetts. A team culture built on integrity, speed, and doing whatever it takes. Call 781‑568‑9075 and ask for Tim
#J-18808-Ljbffr